false<![CDATA[The Truth About Search Engine Optimization]]>63097182<P style="MARGIN: 0px">Everything you must know to optimize your site, increase your ranking, and help customers find your site. </P> <UL> <LI> <DIV style="MARGIN: 0px">The truth about page rankings</DIV></LI> <LI> <DIV style="MARGIN: 0px">The truth about best SEO practices and SEO no-no’s</DIV></LI> <LI> <DIV style="MARGIN: 0px">The truth about link love, keywords, and tags</DIV></LI></UL> <P style="MARGIN: 0px">Simply the best thinking</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">THE TRUTH AND NOTHING BUT THE TRUTH</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">This book reveals <B>51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES </B>and bite-size, easy-to-use advice that gets results </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.”</P> <P style="MARGIN: 0px">Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Introduction vii</P> <P style="MARGIN: 0px">Foreword by Fredrick Marckini ix</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px"><B>Part I: The Basics of Search</B></P> <P style="MARGIN: 0px">Truth 1: Getting noticed by spiders, robots, and crawlers 1</P> <P style="MARGIN: 0px">Truth 2: Learn to do the Google dance 5</P> <P style="MARGIN: 0px">Truth 3: It's not about traffic—it's about qualified traffic 9</P> <P style="MARGIN: 0px">Truth 4: Your reputation is on the line 13</P> <P style="MARGIN: 0px"><B>Part II: The Truth About Being Site-Specific</B></P> <P style="MARGIN: 0px">Truth 5: SEO is an ongoing project, not set-it-and-forget-it 17</P> <P style="MARGIN: 0px">Truth 6: SEO is not an afterthought 21</P> <P style="MARGIN: 0px">Truth 7: SEO results aren't immediate or lasting 25</P> <P style="MARGIN: 0px">Truth 8: You don't have a homepage anymore 29</P> <P style="MARGIN: 0px">Truth 9: Think like a publisher, even if you're not 33</P> <P style="MARGIN: 0px">Truth 10: Site and page design count 37</P> <P style="MARGIN: 0px">Truth 11: Write for users and search engines will follow 41</P> <P style="MARGIN: 0px">Truth 12: Keywords are key 45</P> <P style="MARGIN: 0px">Truth 13: Use analytics and keyword research tools 49</P> <P style="MARGIN: 0px">Truth 14: Site stats share the bad news, too 53</P> <P style="MARGIN: 0px">Truth 15: Think twice about hot new technologies 57</P> <P style="MARGIN: 0px">Truth 16: Content management systems matter—a lot 67</P> <P style="MARGIN: 0px"><B>Part III: Tag, You're It!</B></P> <P style="MARGIN: 0px">Truth 17: What's in a title? Everything… 65</P> <P style="MARGIN: 0px">Truth 18: The relative importance of meta tags 71</P> <P style="MARGIN: 0px">Truth 19: Tag images, audio, video, and other media 75</P> <P style="MARGIN: 0px"><B>Part IV: The Truth About Links</B></P> <P style="MARGIN: 0px">Truth 20: Some links are more equal than others 79</P> <P style="MARGIN: 0px">Truth 21: Building links through online directories 83</P> <P style="MARGIN: 0px">Truth 22: Using SEO PR as a link strategy 87</P> <P style="MARGIN: 0px">Truth 23: The jury is out on paid links 91</P> <P style="MARGIN: 0px">Truth 24: Share and share alike: Reciprocal linking 95</P> <P style="MARGIN: 0px">Truth 25: Ads are links, too 99</P> <P style="MARGIN: 0px">Truth 26: Build your site in a good neighborhood 103</P> <P style="MARGIN: 0px">Truth 27: Blogs are a terrific link strategy 107</P> <P style="MARGIN: 0px">Truth 28: Putting the kibosh on link love with nofollow links 111</P> <P style="MARGIN: 0px"><B>Part V: You Call That a Search Engine?</B></P> <P style="MARGIN: 0px">Truth 29: Search is going vertical 115</P> <P style="MARGIN: 0px">Truth 30: Everyone is local somewhere 119</P> <P style="MARGIN: 0px">Truth 31: Get listed to get vertical 125</P> <P style="MARGIN: 0px">Truth 32: Optimize off-site searches 129</P> <P style="MARGIN: 0px">Truth 33: Universal search and personalized search 133</P> <P style="MARGIN: 0px"><B>Part VI: Get a Social Life</B></P> <P style="MARGIN: 0px">Truth 34: Blogs are built for SEO 137</P> <P style="MARGIN: 0px">Truth 35: RSS feeds "feed" SEO efforts 141</P> <P style="MARGIN: 0px">Truth 36: Users will create content for you 145</P> <P style="MARGIN: 0px">Truth 37: Tag images, video, links, and other media 149</P> <P style="MARGIN: 0px"><B>Part VII: Search Ranking</B></P> <P style="MARGIN: 0px">Truth 38: Being #1 ain't what it used to be 153</P> <P style="MARGIN: 0px">Truth 39: Don't live and die by PageRank 157</P> <P style="MARGIN: 0px">Truth 40: Wag the long tail 161</P> <P style="MARGIN: 0px"><B>Part VIII: The Truth About SEO Management</B></P> <P style="MARGIN: 0px">Truth 41: In-house or outsource? 165</P> <P style="MARGIN: 0px">Truth 42: Hiring a great search professional 169</P> <P style="MARGIN: 0px">Truth 43: Great SEOs sweat the small stuff 173</P> <P style="MARGIN: 0px"><B>Part IX: Don't Be Evil</B></P> <P style="MARGIN: 0px">Truth 44: Beware blackhat SEO 177</P> <P style="MARGIN: 0px">Truth 45: Search engines frown on keyword stuffing and spam 181</P> <P style="MARGIN: 0px">Truth 46: Don't cultivate link farms 185</P> <P style="MARGIN: 0px">Truth 47: It's very difficult to get unbanned 189</P> <P style="MARGIN: 0px">Truth 48: Moving to a new domain is stressful 193</P> <P style="MARGIN: 0px"><B>Part X: Going Beyond</B></P> <P style="MARGIN: 0px">Truth 49: Global SEO 197</P> <P style="MARGIN: 0px">Truth 50: Mobile SEO is more important than ever 201</P> <P style="MARGIN: 0px">Truth 51: Sometimes you don't want to be found 205</P> <P style="MARGIN: 0px">About the Author 208</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px"><B>Note:</B> Appendix A is available for free and located online at www.informit.com/title/9780321534071. </P> <P style="MARGIN: 0px"> <P style="MARGIN: 0px"> </P>64948552322009The Truth About Search Engine Optimizationtotal:6|5:2|4:3|3:1|2:0|1:0|62512350falsefalseThu Aug 20 12:14:35 -0700 2009Thu Aug 20 12:14:46 -0700 2009
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50falsefalseFri May 01 00:00:00 -0700 2009Mon Jun 01 10:34:33 -0700 2009Mon Jun 01 10:35:57 -0700 2009 She explains what you need to learn to get the best results, fast. Well written and easy to follow and understand.
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