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The Truth about Search Engine Optimization

4.03 of 5 stars 4.03  ·  rating details  ·  30 ratings  ·  9 reviews
"Rebecca's book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web."Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive...more
Paperback, 208 pages
Published February 1st 2009 by FT Press
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Tami
There’s a common fallacy amongst business owners. They know that in today’s market they need an online presence. They also realize that they have to figure out a way to be found by potential customers. Most know that to do so they have to submit their site to online search engines like Google. The problem is that most people don’t realize that the process isn’t a one time event, it’s a continuous process.

The Truth about Search Engine Optimization explains the importance of search engine optimiz...more
Denise
Good overview of the basics of SEO. A lot of it had to do with the tech side of building a site, but not written in a way that non-techies can't understand. Helpful to understand the back-end workings. The last section has to do with determining whether to manage SEO in house, or outsource, and if the latter, what to look for in a partner. So not entirely relevant to our purposes. The book is broken down into 50 of so chapters, or "truths" so it's easy to skip sections that aren't relevant.
Charmin Sterbenz
Great book from Rebecca Lieb. Felt like she was just sitting there talking to me rather than having someone forcefeed buckets of technical data down my throat. Practical, real-world "here's how you do it" information that is infinitely more useful and more memorable thanks to her fantastic knowledge and conversational writing style. Definitely recommend to anyone interested in SEO and internet marketing.
Michael Sypes
Mostly marketing fluff for marketers. The only practical advice is pretty obvious: Have good content and update often.
Emily
Great book and resource for learning how to optimize a site. Nicely organized with helpful straight-forward information. It really makes me want to read more books in the Truth About Series...and from Financial Times Press in general.
Tim
Very good, simple introduction to Search Engine Optimization. Would be great for anyone who outsources SEO to understand the basics.
Misty
Good, basic primer on SEO. Won't hold your hand and do it for you, but gives you solid do's and don'ts to get you started.
mistersplice (Nick Manteris)
Great for absolute beginners to SEO.
Jackie
Jul 31, 2010 Jackie added it
far better than most industry writing - useful, practical, multi-leveled, multi-skilled - more than an "idiot's guide to" - this book offers usable information for writers/consultants (me) and other online folks - easy to read without being overly simplistic and she has a solid grasp on the need for seo to be done well to stand out from other online junk - a must read for online industry people
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