Experiencing MIS (Custom Edition for Drexel University)
In the 21st Century, every business professional must be able to envision ways to gain a competitive edge using information systems, and the latest edition of Experiencing MIS prepares readers to do just that.
KEY TOPICS: IS and You; Using Information Technology; Using IS for Competitive Advantage; Information Systems Management
MARKET: Compiled in a modular and question...more
This a Business School book and the need to be on-the-make just oozes from every page. "What's your Competitive Advantage" one sidebar says. Another talks about "Grabbing a Ride on the Bulldozer of Creative Destruction".
I have issues with the class I'm in this quarter, but this book, with it's clip-art smarmyness just really rubbed me the wrong way.