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Global Marketing for the Digital Age: Globalize Your Business W/ Digital and Online Technology
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Global Marketing for the Digital Age: Globalize Your Business W/ Digital and Online Technology

3.67  ·  Rating Details ·  3 Ratings  ·  1 Review
Packed with innovative ideas, unique research, and entertaining examples, this pathbreaking book is an essential source for business owners, corporate executives, and marketing professionals. Bishop explains how to play the global field by utilizing more than 50 digital and on-line marketing tools. Includes an analysis and rating of the top 50 trading nations.
Paperback, 270 pages
Published February 1st 2000 by NTC/Contemporary Publishing Company (first published March 1st 1998)
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Krzysztof
Mar 06, 2010 Krzysztof rated it it was ok
Quite a nice book to read just for fun. Unfortunatelly I don't think that it may be very useful for people interested in creating internet-based businesses. The observations and recommendations of the author are very general - probably someoone who is a bit more interested in internet business won't find new ideas here. So I will recommend it only as a guide to the global marketing for people new to this topic.
John
John rated it really liked it
Jan 27, 2015
Leo Basada
Leo Basada rated it it was amazing
Mar 08, 2013
Jasonacp
Jasonacp marked it as to-read
Jan 20, 2012
Nibras Bawa
Nibras Bawa marked it as to-read
Aug 14, 2012
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Feb 24, 2014
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