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Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors
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Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors

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3.65 of 5 stars 3.65  ·  rating details  ·  23 ratings  ·  6 reviews
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions.

Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analy...more
Paperback, 672 pages
Published June 26th 2009 by O'Reilly Media (first published January 1st 2009)
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Terry
So. Bloody. Long. But it is complete, inasmuch as your brain will be completely full of what you should have been doing yesterday about your we presence.

It may have been better that this book be broken up into several smaller, topic-driven, volumes. That said, I think it is also cool to think that you could pick this up and leaf over to the issue bothering you, a la "Yellow Pages."

The targeted audience seems a bit ambiguous, though I recall a section in the front with text dedicated to whoever...more
Ismail Elshareef
This book is ultimately about the End-User. The content of this book is designed to answer the following four questions (in order) about the End-Users:

- What did they do?
- How did they do it?
- Why did they do it?
- Could they do it?

To answer the first question, a closer look at data warehouse and web analytics is in order. The authors talk about that in detail, listing tools and services that address various issues often faced in collecting user data. The second question, "how did they do it...more
Tami
How does your website serve your customers? Do your pages lead them on a merry chase looking for answers that they never really find? Or does your website provide exactly what buyers are looking to find?

Complete Web Monitoring looks at how site analytics can help business owners understand their customers better. By asking a variety of different questions, not only will business owners and planners know when their website doesn’t properly serve the needs of potential customers but also what cha...more
AHolly
at first I thought this book wasn't technical enough but as I got a little further into it found that it just gives a really good overview of web monitoring concepts - a little bit like the oreilly, information architecture book, which any (every?) fledgling IA should read.
Tamas Kalman
Dec 16, 2011 Tamas Kalman is currently reading it
While I was working on the architectural design of a comprehensive monitoring system for my company, I won this book totally randomly on a Zend Conference yesterday - exactly just what I've needed! =)
Lenny
For true geeks, this book describes a holisic approach to monitoring the health of your online business.
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