false <![CDATA[Buying In: The Secret Dialogue Between What We Buy and Who We Are]]> 2421826 3 An Intrepid Business Journalist's Counterintuitive Look at the Convergence of Marketing and Culture in Contemporary Life. <P>Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, <i>New York Times</i> "Consumed" columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed. 2429006 3 6 2008 Buying In: The Secret Dialogue Between What We Buy and Who We Are total:228|5:33|4:102|3:71|2:18|1:4| 228 826 720 73 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 5 1 false Sun Jun 01 00:00:00 -0700 2008 Wed Jun 18 08:31:48 -0700 2008 Fri Jun 20 19:12:15 -0700 2008 more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 0 0 false Thu Jul 24 00:00:00 -0700 2008 Mon Jan 05 15:41:28 -0800 2009 Mon Jan 05 15:45:09 -0800 2009 STOP SMILING interview with New York Times Magazine columnist and Buying In author Rob Walker:

While many of us fancy ourselves modern-day Holden Caulfields as we call out the phonies in the world of advertising and marketing, few have articulated their positions with the degree of...more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 4 0 false Fri Mar 27 00:00:00 -0700 2009 Fri Dec 04 05:44:18 -0800 2009 Fri Dec 04 05:45:06 -0800 2009 more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 3 0 false Sun Aug 16 00:00:00 -0700 2009 Sun Aug 16 09:12:26 -0700 2009 Sun Aug 16 09:36:05 -0700 2009 This sometimes fascinating, sometimes long-winded book explains about "murkablity". Murkablity = Murky + Modern
Marketing.

Walker draws on the such histories as Proctor & Gamble, Timberland, Red Bull, Axe, and Ecko. It gave me a pause because I, like most Americans, ...more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 3 0 false Fri Dec 19 00:00:00 -0800 2008 Wed Dec 03 18:16:49 -0800 2008 Mon Dec 22 14:09:49 -0800 2008 more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 5 0 false Mon Dec 08 07:08:56 -0800 2008 Mon Dec 08 07:31:02 -0800 2008 more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 4 0 false Sun Jan 18 00:00:00 -0800 2009 Mon Jan 05 07:14:11 -0800 2009 Tue Jan 20 06:53:45 -0800 2009 more...]]> 4711239 160283430X 9781602834309 1 1 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/4711239.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 2 0 false Mon Dec 07 00:00:00 -0800 2009 Mon Aug 17 12:08:07 -0700 2009 Mon Dec 07 11:48:21 -0800 2009
My main complaints are that it felt disorganized to me - Walker would be discussing murketing in the 80's for example (murketing = murky marketing), and then switch gears to discuss...more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 4 0 false Fri Dec 04 00:00:00 -0800 2009 Fri Feb 27 10:44:14 -0800 2009 Fri Dec 04 12:01:12 -0800 2009 partial Everything I have read so far is great. e-ching reading

ch 1 the pretty good problem is what is there to choose when the field is full of adequate competiters
"the goal of the rational consumer is 'maximize utility'"

the ...more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 4 0 false Sun Aug 24 00:00:00 -0700 2008 Mon Aug 25 01:15:15 -0700 2008 Mon Aug 25 01:50:19 -0700 2008
This book is an attempt to sum up the latest trends in marketing and to...more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 3 0 true Fri Aug 22 00:00:00 -0700 2008 Sun Aug 24 01:58:42 -0700 2008 Sun Aug 24 02:27:18 -0700 2008 more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 3 0 false Wed Sep 03 00:00:00 -0700 2008 Fri Aug 01 11:09:55 -0700 2008 Wed Sep 03 23:06:08 -0700 2008 more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 3 0 false Tue Jul 01 00:00:00 -0700 2008 Thu Jul 03 16:56:54 -0700 2008 Mon Jul 28 11:53:46 -0700 2008 more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 4 0 false Tue Jul 22 00:00:00 -0700 2008 Sun Jun 15 17:14:06 -0700 2008 Fri Jul 25 10:55:00 -0700 2008
As Walker points out, via several choice quotes from articles from the 20's and 30's, the advertising industry has been mourning the appearance of the "...more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 5 0 false Tue Apr 01 00:00:00 -0700 2008 Tue Mar 25 18:51:12 -0700 2008 Sat May 03 07:12:56 -0700 2008 Buying In: The Secret Dialogue Between What We Buy and Who We Are will take its rightful place alongside such paradigm shifting titles as The World is Flat, Freakonomics, Applebee's America, The Tipping Point, etc. ...more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 3 0 false Sat Nov 01 00:00:00 -0700 2008 Sun Nov 30 05:31:21 -0800 2008 Sun Nov 30 05:35:23 -0800 2008 more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 2 0 false Sun May 10 00:00:00 -0700 2009 Thu Nov 20 11:31:58 -0800 2008 Sun May 10 14:20:44 -0700 2009 more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 4 0 false Fri Jan 23 00:00:00 -0800 2009 Fri Jan 23 07:30:08 -0800 2009 Fri Jan 23 07:30:08 -0800 2009 more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 4 0 false Thu May 21 00:00:00 -0700 2009 Tue Mar 31 06:34:22 -0700 2009 Sun May 24 08:45:36 -0700 2009 more...]]> 2421826 1400063914 9781400063918 227 72 Buying In: The Secret Dialogue Between What We Buy and Who We Are 3.62 http://www.goodreads.com/book/show/2421826.Buying_In_The_Secret_Dialogue_Between_What_We_Buy_and_Who_We_Are 4 0 false Thu Jan 01 00:00:00 -0800 2009 Wed Jan 21 09:45:40 -0800 2009 Wed Jan 21 09:47:34 -0800 2009
It's interesting how snake oil salesman are alive and well and workin...more...]]> http://www.goodreads.com/book_link/follow/8?book_id=6282986