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The 480

3.74  ·  Rating Details ·  19 Ratings  ·  3 Reviews
Published 1964 by McGraw Hill
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James
Sep 02, 2016 James rated it liked it
Shelves: thriller
Two years after his best-selling novel Fail-Safe, coauthored with William Lederer, Eugene Burdick turned to the purely political novel in the aftermath of turmoil following the assassination of John F. Kennedy in 1963. In the novel, a fictitious charismatic character, John Thatch, an engineer, is seeking nomination for the Republican Party candidate at 1964 presidential elections. He is described as being contaminated with the "political virus". A handful of political professionals is promoting ...more
Mark Garbin
Jan 06, 2014 Mark Garbin rated it really liked it
An old book that broke the mold of political thrillers. The first of its kind to group the American people into demographic categories that can be systematically addressed in political advertising and electronic messages. Scary then when written, scary now as standard.
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a political lover must read!
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49284
Eugene Burdick was an American Political Scientist and co-author of The Ugly American (1958), Fail-Safe (1962) and The 480 (1965).

He was born in Sheldon, Iowa. His family moved to Los Angeles, California when he was aged 4. Burdick attended Stanford University and Oxford University where he earned a Ph.D. degree in psychology, and he worked at the department of Political Science at the University
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