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Maximum Influence: The 12 Universal Laws of Power Persuasion
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Maximum Influence: The 12 Universal Laws of Power Persuasion

3.97  ·  Rating Details ·  125 Ratings  ·  5 Reviews
"Foreword by Robert G. Allen

Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and
Paperback, 240 pages
Published July 9th 2004 by AMACOM/American Management Association (first published June 2004)
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The Art of Startup Fundraising by Alejandro CremadesInfluence by Robert B. CialdiniHow to Win Friends and Influence People by Dale CarnegieThe Art of Persuasion by Andrzej BatkoThe Extremely Successful Salesman's Club by Chris     Murray
Best Persuasion Books
43rd out of 44 books — 64 voters
The Art of Startup Fundraising by Alejandro CremadesFree by Chris AndersonInfluence by Robert B. CialdiniYes! 50 Secrets from the Science of Persuasion by Noah J. GoldsteinTo Sell Is Human by Daniel H. Pink
Sales Books
50th out of 103 books — 22 voters

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Raymond Esposito
May 28, 2014 Raymond Esposito rated it really liked it
Shelves: psychology
As a former investigator, a marketing executive, and a psychologist, I found Maximum Influence to be the definitive guide in understanding how people make decisions and how to influence positive outcomes. Whether you wish to better understand yourself or to understand others, this book is an excellent guide, filled with supportive research and examples, that can be applied to the real world. If you want more success in influencing other this is a great place to start.
Jan 15, 2014 Cindy rated it liked it  ·  review of another edition
Audio book - listened to this and it has plenty of good suggestions but nothing earth-shaking. To me it seemed interchangeable with so much of this genre. I'm sure if I was a salesman that it might be more applicable to my professional life. As a pharmacist, I do speak with patients, nurses, doctors, and staff members frequently but the "power persuasion" laws are not quite as applicable these situations as they would be in a sales job.
Cesar Millan
Dec 09, 2015 Cesar Millan rated it liked it
Compare to Influence of Robert Cialdini, is not as good as you would expect, however is a good book if you are interested in improving your interpersonal relations and to get to know about how to influences people and communicate in a better way your message to your target public!
Michael Mals
Apr 20, 2013 Michael Mals rated it liked it
Enjoyed this business book about persuasion and influence, and how they affects business situations, sales and relationships
Apr 16, 2011 Ani rated it really liked it
An easy read...teaching the techniques of persuasuon. In this centuray, persuasion is as important as a gun!
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