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Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation
Artisanal. Organic. Fair Trade. Natural. Handmade. Consumers are clamoring for quality and taste, and there is a growing trend toward organic foods and international food. With an annual growth rate of 11 percent, the opportunities to sell and market specialty gourmet foods are greater than ever. Almost 75 percent of the nation's consumers now buy these upscale foods, comp ...more
Paperback, 320 pages
Published November 4th 2008 by Kaplan Publishing
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Overall I feel like this book is a great resource with lots of information about the nuances of marketing a specialty food product. Although a bit dated now, I feel like it still serves as a great way to better understand what you need to know, and as a platform from which you can research and plan further.