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The Event Marketing Handbook : Beyond Logistics and Planning
Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf hospitality functions, to user groups and customer conferences.In The Event Marketing Handbook, industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars ...more
Paperback, 320 pages
Published January 1st 2006 by Kaplan Business
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