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Content Critical: Gaining Competitive Advantage Through High-Quality Web Content

3.55  ·  Rating Details  ·  33 Ratings  ·  3 Reviews
"The term "bible" is now highly over-used in reference to tech books but if it weren't, that's how I would categorize Content Critical."
" Rowan Wilson, Knowledge Management Review" "This book is highly recommended. It belongs in every design library. It should be on the reading list of every course in Web design. Any Web designer who plans to be in business five years fr
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Paperback, 256 pages
Published December 8th 2001 by Pearson FT Press
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Yana Kiselyova
Oct 03, 2014 Yana Kiselyova rated it really liked it
Shelves: content
Favorites:

Content is costly to creat, edit and publish.

7 things readers want from your website:

1. to be able to find things
2. your advice
3. up-to-date, quality content
4. relevant and straightforward content
5. to do things
6. to interact
7. privacy

Quantity is often the enemy of quality publishing. Less is invariably more.

Publishing team:

• Publisher
• Managing editor
• Editor
• Copyeditor
• Writer / author
• Contributor
• Moderator
• Information architect
• HTML coder
• Graphic designer
• System administrator
...more
Anthony Cheng
Feb 12, 2014 Anthony Cheng rated it it was ok
Written in 2002, 'Content Critical' needs an updated edition to remain relevant. For instance, the author refers to search as a non-productive addition to the Web at one point--Google would beg to differ. Too much space is devoted to navigation/"information architecture" when these problems were solved practically right after the book was published. Not saying there isn't good info in here about content publishing, but it needs a fresh coat of paint.
Briana
Feb 11, 2013 Briana rated it really liked it
Shelves: web
Obviously some of the references are dated - the book was published over ten years ago, after all - but the principles generally remain true. This book helped me come up with several ideas for new content for my office that we're already beginning to implement. Despite references to blue underlinked hyperlinks, I found this very helpful.
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