Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
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Brand New Brand Thinking: Brought to Life by 11 Experts Who Do

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The way the advertising industry operates has changed vastly in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books and at conferences.
Hardcover, 212 pages
Published January 28th 2003 by Kogan Page (first published January 15th 2003)
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