false 6001077 2 Millions of Internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets." Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. <p> Given the passion and high profiles of "Twitterverse" denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. That is why companies need to know Twitter. Embracing it can help a business thrive; ignoring the service could well hurt it. <p> For companies unfamiliar with Twitter, this book serves as a field guide. They will get a Twitterverse tour, and learn about the dozens of firms big and small that have harnessed Twitter as a powerful, flexible business tool. The bottom line: Twitter means business. 6175951 14 11 2008 twitter means business: how microblogging can help or hurt your company total:11|5:4|4:2|3:4|2:1|1:0| 11 42 25 4 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 5 0 false Mon Feb 02 00:00:00 -0800 2009 Mon Feb 02 03:48:02 -0800 2009 Mon Feb 02 03:49:02 -0800 2009
I have been on Twitter myself for about a year or so and I really had n...more...]]> 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 5 0 false Sat Jan 10 22:00:34 -0800 2009 Sun Jan 11 09:58:51 -0800 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 3 0 false Mon Feb 23 00:00:00 -0800 2009 Sun Feb 22 10:50:02 -0800 2009 Tue Feb 24 19:03:27 -0800 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 3 0 false Sun May 17 00:00:00 -0700 2009 Sun May 17 20:15:47 -0700 2009 Sun May 17 20:16:41 -0700 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 0 0 false Wed Dec 16 14:28:16 -0800 2009 Wed Dec 16 14:28:16 -0800 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 4 0 false Mon Nov 30 16:59:23 -0800 2009 Mon Nov 30 16:59:23 -0800 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 0 0 false Wed Nov 04 08:33:17 -0800 2009 Wed Nov 04 08:33:32 -0800 2009 6237014 1 0 3.82 http://www.goodreads.com/book/show/6237014.Twitter_Means_Business_How_microblogging_Can_Help_or_Hurt_Your_Company 0 0 false Thu Oct 29 08:25:45 -0700 2009 Thu Oct 29 08:25:45 -0700 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 0 0 false Thu Oct 01 07:09:01 -0700 2009 Thu Oct 01 07:17:52 -0700 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 0 0 false Wed Sep 23 19:20:45 -0700 2009 Wed Sep 23 19:20:45 -0700 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 2 0 false Fri Aug 28 11:02:40 -0700 2009 Fri Aug 28 11:02:40 -0700 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 0 0 false Sun Aug 09 02:20:57 -0700 2009 Sun Aug 09 02:20:57 -0700 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 0 0 false Thu Jul 16 20:07:12 -0700 2009 Thu Jul 16 20:07:12 -0700 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 0 0 false Wed Jul 15 14:34:34 -0700 2009 Wed Jul 15 14:34:35 -0700 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 0 0 false Tue Jul 07 16:23:43 -0700 2009 Tue Jul 07 16:23:43 -0700 2009 6237014 1 0 3.82 http://www.goodreads.com/book/show/6237014.Twitter_Means_Business_How_microblogging_Can_Help_or_Hurt_Your_Company 5 0 false Tue Jun 16 15:01:45 -0700 2009 Tue Jun 16 15:01:45 -0700 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 5 0 false Fri May 22 08:32:45 -0700 2009 Fri May 22 08:32:48 -0700 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 3 0 false Fri May 08 07:48:00 -0700 2009 Fri May 08 07:48:00 -0700 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 0 0 false Tue May 05 20:56:23 -0700 2009 Tue May 05 20:56:23 -0700 2009 6001077 1600051189 9781600051180 10 4 3.82 http://www.goodreads.com/book/show/6001077.twitter_means_business_how_microblogging_can_help_or_hurt_your_company 3 0 false Tue May 05 05:09:59 -0700 2009 Tue May 05 05:10:10 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=6237014