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Essentials of Visual Communication
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Essentials of Visual Communication

3.8 of 5 stars 3.80  ·  rating details  ·  50 ratings  ·  4 reviews
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience.

This book will be invaluable for anyone wanting
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Paperback, 240 pages
Published March 4th 2009 by Laurence King Publishing (first published January 1st 1998)
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Ramona
Interesting, colourful, easily understood and quite well structured. This book can be used as an overall reference material on visual communication, but has absolutely no use as an academic/theoretical/research source.

So if you just started your studies in media, visual communication, advertising, etc. - this one is for you. As it will give you a broader understanding of the subject area with nice visual references and easy explanations.

If, like me, you need a book to use in theoretical resear
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Alea
It was kind of hard to read this book, but it had good and interesting content.
Rebecca Hansén
Enkel att förstå och du hittar allt i boken som du behöver i kommunikationsväg.
Johanna Hammarström
A great book if you are in to marketing or just have a passion for editing, writing for taking pictures.
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