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The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television

4.07  ·  Rating Details ·  28 Ratings  ·  6 Reviews
Praise for The Billion Dollar BET

"In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as
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Paperback, 248 pages
Published September 1st 2005 by John Wiley & Sons (first published April 1st 2004)
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Lex Alexander
Feb 14, 2013 Lex Alexander rated it really liked it
This is a great story on how Bob Johnson built B.E.T. into the network behemoth that it is today. This isn't your typical fluff biography about a businessman that walked into an enchanted forest one day and got a grand idea to start a company. Bob Johnson had one goal in starting B.E.T. and that was to make money for himself and his shareholders, and if that meant putting on content which could possibly be seen as "objectionable", then so be it. Most people didn't watch positive programming ...more
Alvin Walker
Mar 24, 2015 Alvin Walker rated it liked it
This is a really good that tells the story of how against overwhelming odds, BET founder Robert Johnson started BET.
Knowledge-urbanwiretv Beckom
Mar 27, 2013 Knowledge-urbanwiretv Beckom rated it it was amazing
Excellent research and insider look into the building of a media giant especially with the inclusion of how deals were done citing specific details of those deals. Thoroughly enjoyed the read!
Anthony Young
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Brigette Bonto rated it it was amazing
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Shavar Ross
May 30, 2008 Shavar Ross rated it it was amazing
Excellent book. Really sheds some light on why BET was BET.
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Amy rated it it was ok
Apr 12, 2008
Errol Moore
Great book...Mr Robert Johnson is the real deal...he made it happen
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Josea Johnson
Aug 01, 2016 Josea Johnson rated it it was amazing
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