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From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author.
The first edition has been used by marketing and brand practitioners, as well as students of marketing, around th...more
The first edition has been used by marketing and brand practitioners, as well as students of marketing, around th...more
Paperback, Second Edition, 318 pages
Published
June 1st 2006
by Butterworth-Heinemann
(first published 2001)
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