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7th out of 50 books
—
30 voters
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Stop pushing your message "out" and start pulling your customers "in"Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, an...more
Hardcover, 226 pages
Published
October 1st 2009
by John Wiley & Sons
(first published 2009)
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I've been a long time user of social media and have had my own personal and company web site since 1997, but there are always new things to learn. Brian Halligan and Dharmesh Shah are the co-founders of an upstart marketing firm called HubSpot and their book Inbound Marketing is essential reading for anybody who wants to get serious about using social media as part of their marketing strategy. Halligan and Shah are passionate about inbound marketing and their company HubSpot is one of the ringle...more
Here is a list of things that I learned from Inbound Marketing;
You do not have to invest thousands of dollars on web site design. The authors suggest that you add a blog to your site. This is something that can be updated on a regular basis. It is important to create lots of compelling content that will attract people to your site.
Measure the outreach of your web site by using a Web analytics tool like Website Grader. This is a free sevice that offers a wealth of information. It is important t...more
You do not have to invest thousands of dollars on web site design. The authors suggest that you add a blog to your site. This is something that can be updated on a regular basis. It is important to create lots of compelling content that will attract people to your site.
Measure the outreach of your web site by using a Web analytics tool like Website Grader. This is a free sevice that offers a wealth of information. It is important t...more
With Facebook announcing this week that they will hit 400,000,000 users, it’s high time everyone learn about social media and ‘inbound marketing.’ If you have yet to dip your marketing toe in the social media waters, ‘Inbound Marketing’ is the place to begin.
This book written by a pair of staffers at industry SEO/analytics firm HubSpot, outlines the basics for growing your customer base using the online platforms and tools of the new web order. Tips for basic SEO as well as how to develop an eff...more
This book written by a pair of staffers at industry SEO/analytics firm HubSpot, outlines the basics for growing your customer base using the online platforms and tools of the new web order. Tips for basic SEO as well as how to develop an eff...more
Topics Covered:
Dramatically increasing traffic to your website or blog
Inbound marketing
Online positioning
LinkedIn, Facebook, Twitter and the future of online marketing
Review:
How many of you have web marketing down cold? Do you totally understand how to use Twitter, LinkedIn, Facebook, Digg and all the other less than intuitively-named social networking tools out there? There are few people who can answer yes to either of those questions and those of you who can, it may be the case that you might...more
Dramatically increasing traffic to your website or blog
Inbound marketing
Online positioning
LinkedIn, Facebook, Twitter and the future of online marketing
Review:
How many of you have web marketing down cold? Do you totally understand how to use Twitter, LinkedIn, Facebook, Digg and all the other less than intuitively-named social networking tools out there? There are few people who can answer yes to either of those questions and those of you who can, it may be the case that you might...more
This is a good reminder, to web geeks like me in particular, that most of the target market for most products isn't as web savvy as we are. I nominally "know" all of the things mentioned in the book, but it truly drives home the stuff that is the real meat of web marketing (and any marketing, really): how to channel a barrage of web traffic from leads into paying customers.
Simply designing your site around SEO concepts, knowing how to use Twitter/LinkedIn/Facebook, and isn't going to net you the...more
Simply designing your site around SEO concepts, knowing how to use Twitter/LinkedIn/Facebook, and isn't going to net you the...more
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As a person involved in the business of "changing behaviours" with particular interest in using the Internet as THE channel of communication, I had always wondered about the different methods used by big client and big digital agencies (the ones with big money) compared to those used by the internet marketing entrepreneurs (with little to no budget for marketing).
This book marries the two different methods.
While the two authors have convincingly proved that one does not need big budgets to exec...more
This book marries the two different methods.
While the two authors have convincingly proved that one does not need big budgets to exec...more
Jul 26, 2011
Ron Arden
added it
You need to get this book. It's terrific. It's filled with practical advice, checklists at the end of every chapter and a great program to implement inbound marketing for anyone in business. Brian Halligan and Dharmesh Shah, co-founders of Hubspot, have taken their business ideas and experiences and turned them into a great how-to guide. If you follow HubSpot as a company, you can see they live what they recommend.
I love the last chapter "Tips from the Trenches for Startups". It has 26 things t...more
I love the last chapter "Tips from the Trenches for Startups". It has 26 things t...more
Dec 10, 2009
Michael
added it
Hands down the best How-To and Why-To do Social Media for the true beginner. It takes the time to explain all of these tools, tell you why they are relevant and how you should be using them. It is written by Hubspot (if you do not watch their Hubspot TV vidoes, start now) CEOs Brian Halligan and Dharmesh Shah really boil everything that is happening down into easy to understand bite sized nuggets.
It is the perfect starting place if you are just beginning formalize your marketing plans and are s...more
It is the perfect starting place if you are just beginning formalize your marketing plans and are s...more
Dec 26, 2009
Shawn Grimes
rated it
5 of 5 stars
Recommends it for:
anyone who is looking to get their company into social media marketing
This is one of the best books I have read. The book gives step-by-step instructions for getting your company into social media and more importantly, how to communicate with and interact with your customers in a way that is beneficial to both of you. This is a great book to get customers coming to you instead of traditional interruption marketing.
My only complaint is that the book wasn't longer. That's not to say that it was short but rather that I didn't want it to end. It was full of good idea...more
My only complaint is that the book wasn't longer. That's not to say that it was short but rather that I didn't want it to end. It was full of good idea...more
This book is great for beginner to mid-level social media professionals. It teaches all of the basics needed. Even though social media is rapidly changing, their principals and follow up steps still hit the mark 95% of the time. It just misses the subjects pinterest and tumblr while talking about delicious, stumble upon and digg (important to know about but not as vital anymore for the level they wrote the book for).
Overall, they give great examples, talk of best case practices and break down fi...more
Overall, they give great examples, talk of best case practices and break down fi...more
Inbound Marketing is a basic introduction to online marketing with great tips on writing blogs, optimizing social media and using analytics to track site visitors. This book is an easy-to-read reference that sparks your mind with some quick action items to provide your online marketing success. The authors stress the importance of creating "remarkable" content when implementing the marketing strategies.
Though Inbound Marketing only scratches the surface of online marketing, this book is a great...more
Though Inbound Marketing only scratches the surface of online marketing, this book is a great...more
Inbound marketing is about getting found online. Getting found by customers who might wish to purchase your products or services. Getting found by recruiters and hiring managers who might wish to employ your unique talents. If you wish to be found, get this book and practice its principles.
Written by the co-founders of HubSpot, an inbound marketing software company, Inbound Marketing will show you how marketing has changed in the era of social media and how you can change with the times.
Old-scho...more
Written by the co-founders of HubSpot, an inbound marketing software company, Inbound Marketing will show you how marketing has changed in the era of social media and how you can change with the times.
Old-scho...more
Aug 30, 2011
Amelia Painter
rated it
4 of 5 stars
Recommends it for:
Anyone new to social media marketing on the Internet
Shelves:
marketing-on-the-internet
Good book for the individual that is new to Social Media and Blogging. "Inbound Marketing" covers the essential topics in clear and easy to understand manner that is easy to read. If you already have Facebook and Twitter accounts and you know about Digg and other bookmarking sites, this may not be the book for you. Since the authors clearly know much more in-depth information than what is shared in this first book; I hope they get around to writing a second one for people with more social media...more
Jan 27, 2010
Taka
rated it
2 of 5 stars
·
review of another edition
Shelves:
japan_jul07-aug10,
business
A straightforward introduction to social media--
The book pretty much lays out the basics of how to use Google, Facebook, Twitter, Youtube, Linkedin, Digg, Stumbledupon, and others. It also goes over SEO (Search Engine Optimization) at the most basic level for anyone not familiar with it. After explaining all the basics, it gives you tips and tools to increase traffic to your site using social media.
The content is very straightforward and, unfortunately, commonsensical for anyone who is familiar...more
The book pretty much lays out the basics of how to use Google, Facebook, Twitter, Youtube, Linkedin, Digg, Stumbledupon, and others. It also goes over SEO (Search Engine Optimization) at the most basic level for anyone not familiar with it. After explaining all the basics, it gives you tips and tools to increase traffic to your site using social media.
The content is very straightforward and, unfortunately, commonsensical for anyone who is familiar...more
I have been reading this books for ages to help me with my publicity. It gave me a great insight into how to pull customers to you using blogs, google and social media.
handy to use check lists mean I can go back to action things when an if I need them
There is a great analogy in one of the later section using the example of learning the guitar to explain why you should stick with the hard work early on.
My one critism is that it was to US based.
handy to use check lists mean I can go back to action things when an if I need them
There is a great analogy in one of the later section using the example of learning the guitar to explain why you should stick with the hard work early on.
My one critism is that it was to US based.
This was an impressive book. It discussed how to transition from an outbound to an inbound marketing strategy primarily through effective web tools.
There were several great points about how to use search engine optimization, social network sites and blogs to increase followers. The blog section was interesting because it mentions how to make your blog better. Many other resources covered what a blog is, but this one explains how to maximize your blog. There are several lists at the end that exp...more
There were several great points about how to use search engine optimization, social network sites and blogs to increase followers. The blog section was interesting because it mentions how to make your blog better. Many other resources covered what a blog is, but this one explains how to maximize your blog. There are several lists at the end that exp...more
This book is nothing short of fantastic. I kind of wish I could give 6 stars. I got at least 50 ideas of things I should be doing, large and small, for my business' social media and inbound marketing strategies. Easy to read, intuitive and enjoyable. I highly recommend this book to anyone new to inbound marketing or to anyone making the transition between traditional outbound marketing to inbound.
Much of their message will seem intutive to the computer savy net crowd, but they do a nice job of formalizing specific tactical steps to implement effective social network marketing. As a small business owner who wears many hats, I found this book xpecially useful in helping us to prioritize the focus and direction of our web marketing and web presense.
I would recommend this to an inbound marketing beginner however, if you are mid-level, this book will help you remember topic (just an overview) and the "industry secrets" listed are dated & were when published. Otherwise you can find all these secrets on and tips online for free - I would not recommend purchasing this for more than five dollars!
I started three marketing-related books just before this, and couldn't get through more than a couple pages, but this one stuck. It hits the right balance of level -- basic enough that a newbie to marketing like me can understand it, but without sounding condescending. On the other hand, most of the practical advice was stuff I already knew.
As a marketing professional it was suggested that I read this book a few years ago and it completely changed my approach to marketing. This is a quick read and will bring you a ton of new ideas that are all effective. A must read if you are involved in sales and marketing.
Must read for people who want to drive traffic and make sales. Step by step instructions. They recommend 2 hours per day for 3 months to notice a difference. I am not looking for sales really, but I wouldn't mind some comments! Quick read and great information.
Very useful if you don't know anything about search engine optimization, blogs, and social media -- and because it's written with business people mind, useful even if you do because it brings it back from the realm of the techie into the realm of what is useful.
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I wanted to like this one. Started off ok, but went downhill fast. Very basic information that, in my opinion, you'll already know if you've been doing any kind of marketing on the web for more than a couple of months. Only half the story... Some of the things they mention will work ok, if you have a good foundation and other things in place, but will give very limited results for most people.
Take a look at their site, grader.com, and run your website through it to see how simplistic everything...more
Take a look at their site, grader.com, and run your website through it to see how simplistic everything...more
Interesting book on how businesses can use social media. Basic premise is that word of mouth advertising on social media now dominates advertising as a way of selling products. Interesting case studies (including the Dead).
Very good read. Gets great tips on how to increase your visibility on the web. Has great ideas for how to stop bugging people with direct mail and start getting ready for people to call you. Great for marketers.
Jun 29, 2010
Raquel Richardson
rated it
2 of 5 stars
Recommends it for:
young marketing professionals
Shelves:
business
I was expecting more out of this book, but it was only entry level sutff. Good to read if you want to know more about the basics of social media and creating inbound marketing, bad if you already have a marketing brain.
1 like · like · see review
This is an incredible marketing book. All the new rules of marketing on the Internet. This is not the old Internet rules but the new way to get found and boost your presence in order to gain customers.
Cualquiera interesado en el marketing interactivo debe leer este libro. Una excelente presentación sobre las diferencias fundamentales entre los medios tradicionales y los medios digitales.
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