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Feb 16, 2011

Janette rated it:

Here is a list of things that I learned from Inbound Marketing;

You do not have to invest thousands of dollars on web site design. The authors suggest that you add a blog to your site. This is something that can be updated on a regular basis. It is important to create lots of compelling content that will attract people to your site.

Measure the outreach of your web site by using a Web analytics tool like Website Grader. This is a free sevice that offers a wealth of in More...

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Mar 29, 2010

Blog on Books rated it:

With Facebook announcing this week that they will hit 400,000,000 users, it’s high time everyone learn about social media and ‘inbound marketing.’ If you have yet to dip your marketing toe in the social media waters, ‘Inbound Marketing’ is the place to begin.
This book written by a pair of staffers at industry SEO/analytics firm HubSpot, outlines the basics for growing your customer base using the online platforms and tools of the new web order. Tips for basic SEO as well as how to develop More...

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Jan 20, 2010

Scott rated it:

Topics Covered:

Dramatically increasing traffic to your website or blog
Inbound marketing
Online positioning
LinkedIn, Facebook, Twitter and the future of online marketing

Review:

How many of you have web marketing down cold? Do you totally understand how to use Twitter, LinkedIn, Facebook, Digg and all the other less than intuitively-named social networking tools out there? There are few people who can answer yes to either of those questions and t More...

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Nov 01, 2010

Coleman rated it:

This is a good reminder, to web geeks like me in particular, that most of the target market for most products isn't as web savvy as we are. I nominally "know" all of the things mentioned in the book, but it truly drives home the stuff that is the real meat of web marketing (and any marketing, really): how to channel a barrage of web traffic from leads into paying customers.

Simply designing your site around SEO concepts, knowing how to use Twitter/LinkedIn/Facebook, and isn' More...

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Aug 08, 2011

Nura rated it:

As a person involved in the business of "changing behaviours" with particular interest in using the Internet as THE channel of communication, I had always wondered about the different methods used by big client and big digital agencies (the ones with big money) compared to those used by the internet marketing entrepreneurs (with little to no budget for marketing).

This book marries the two different methods.

While the two authors have convincingly proved that one More...

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Aug 23, 2011

Ron added it

You need to get this book. It's terrific. It's filled with practical advice, checklists at the end of every chapter and a great program to implement inbound marketing for anyone in business. Brian Halligan and Dharmesh Shah, co-founders of Hubspot, have taken their business ideas and experiences and turned them into a great how-to guide. If you follow HubSpot as a company, you can see they live what they recommend.

I love the last chapter "Tips from the Trenches for Startups". It More...

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Dec 10, 2009

Michael added it

Hands down the best How-To and Why-To do Social Media for the true beginner. It takes the time to explain all of these tools, tell you why they are relevant and how you should be using them. It is written by Hubspot (if you do not watch their Hubspot TV vidoes, start now) CEOs Brian Halligan and Dharmesh Shah really boil everything that is happening down into easy to understand bite sized nuggets.

It is the perfect starting place if you are just beginning formalize your marketing More...

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Dec 26, 2009

Shawn rated it:

This is one of the best books I have read. The book gives step-by-step instructions for getting your company into social media and more importantly, how to communicate with and interact with your customers in a way that is beneficial to both of you. This is a great book to get customers coming to you instead of traditional interruption marketing.

My only complaint is that the book wasn't longer. That's not to say that it was short but rather that I didn't want it to end. It was More...

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Sep 24, 2010

Sarah rated it:

Inbound Marketing is a basic introduction to online marketing with great tips on writing blogs, optimizing social media and using analytics to track site visitors. This book is an easy-to-read reference that sparks your mind with some quick action items to provide your online marketing success. The authors stress the importance of creating "remarkable" content when implementing the marketing strategies.

Though Inbound Marketing only scratches the surface of online marketin More...

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Aug 30, 2011

Amelia rated it:

Good book for the individual that is new to Social Media and Blogging. "Inbound Marketing" covers the essential topics in clear and easy to understand manner that is easy to read. If you already have Facebook and Twitter accounts and you know about Digg and other bookmarking sites, this may not be the book for you. Since the authors clearly know much more in-depth information than what is shared in this first book; I hope they get around to writing a second one for people with more so More...

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Jun 14, 2010

Taka rated it:

A straightforward introduction to social media--

The book pretty much lays out the basics of how to use Google, Facebook, Twitter, Youtube, Linkedin, Digg, Stumbledupon, and others. It also goes over SEO (Search Engine Optimization) at the most basic level for anyone not familiar with it. After explaining all the basics, it gives you tips and tools to increase traffic to your site using social media.

The content is very straightforward and, unfortunately, commonsensical for More...

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Dec 05, 2010

Eric rated it:

Much of their message will seem intutive to the computer savy net crowd, but they do a nice job of formalizing specific tactical steps to implement effective social network marketing. As a small business owner who wears many hats, I found this book xpecially useful in helping us to prioritize the focus and direction of our web marketing and web presense.

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Jun 16, 2010

Ellen rated it:

I started three marketing-related books just before this, and couldn't get through more than a couple pages, but this one stuck. It hits the right balance of level -- basic enough that a newbie to marketing like me can understand it, but without sounding condescending. On the other hand, most of the practical advice was stuff I already knew.

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Sep 01, 2010

Peterbiro rated it:

Very useful if you don't know anything about search engine optimization, blogs, and social media -- and because it's written with business people mind, useful even if you do because it brings it back from the realm of the techie into the realm of what is useful.

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Feb 19, 2011

Daniel rated it:

This review has been hidden because it contains spoilers. To view it, click here

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Oct 21, 2010

David rated it:

I wanted to like this one. Started off ok, but went downhill fast. Very basic information that, in my opinion, you'll already know if you've been doing any kind of marketing on the web for more than a couple of months. Only half the story... Some of the things they mention will work ok, if you have a good foundation and other things in place, but will give very limited results for most people.

Take a look at their site, grader.com, and run your website through it to see how simpli More...

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Jul 05, 2010

Caterina rated it:

Interesting book on how businesses can use social media. Basic premise is that word of mouth advertising on social media now dominates advertising as a way of selling products. Interesting case studies (including the Dead).

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Jan 13, 2012

Jacob rated it:

Very good read. Gets great tips on how to increase your visibility on the web. Has great ideas for how to stop bugging people with direct mail and start getting ready for people to call you. Great for marketers.

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Jun 29, 2010

Raquel rated it:

I was expecting more out of this book, but it was only entry level sutff. Good to read if you want to know more about the basics of social media and creating inbound marketing, bad if you already have a marketing brain.

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Apr 28, 2011

Paco rated it:

Cualquiera interesado en el marketing interactivo debe leer este libro. Una excelente presentación sobre las diferencias fundamentales entre los medios tradicionales y los medios digitales.

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Dec 29, 2009

Jeremy rated it:

If you work in marketing, I don't want you to read this. I'd prefer to keep all these secrets secret. If on the other hand you want to still be relevant a year from now, you might want to read this.

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Jan 08, 2011

Pam rated it:

This is a must read book. This is the way marketing is done today. Get online or get left behind as the saying goes.... Thanks Louis Green of MMSDC for telling me about this book. Love it!

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Jun 11, 2010

Simon rated it:

One of the best resources on online marketing.
Of particular interest are the steps a startup should take to generate marketing noise without spending a dime on advertising.

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Mar 11, 2010

Laura rated it:

Inbound Marketing is the perfect place to start if you want to get your feet wet with social media and other inbound marketing opportunities online. While it is not exactly a riveting book in terms of writing style, the authors provide their readers with a solid foundation for navigating tools such as Digg, StumbleUpon, Twitter, Facebook, and LinkedIn along with many others.

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Aug 14, 2010

Michael added it

This is a very basic introduction to using the web for marketing and sales. It's a good overview of the "what," with little of the "how."

If you feel like you don't know anything at all about web-marketing, it'll be helpful. Otherwise, not.

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Jan 11, 2012

Emma rated it:

Really informative and accessible. I hope to put this info and knowledge gained to good use. I will definitely refer to this book again.

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May 22, 2011

Seiya rated it:

An easy read that will help the uninitiated learn more about Social Media, SEO, and Inbound Marketing Strategies. The book does a good job introducing these elements, and how they all tie-in to increasing web traffic and ultimately, higher revenue. While I am glad to have a book to pass on to those who do not know much about the aforementioned topics, it doesn't really glean any new strategies for those who already know the basics.

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Oct 03, 2010

Phil rated it:

Sort of interesting but mostly just a thinly veiled way to drive people to build mindshare for HubSpot.

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Feb 07, 2012

Nicholas rated it:

Quick, easy, ways to create an engaging multimedia campaign across online social media platforms

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Feb 19, 2010

Dave rated it:

Practical advice on how to navigate the world of Social Media and Search. Very well done.

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