false 6172954 2 <B>An entertaining and eye-opening look into the new frontier of idea making</B><BR><BR> Breaking news, fresh gossip, tiny scandals, trumped up crises— every day we are distracted by a culture that rings our doorbell and then runs away. Stories spread wildly and die out in mere days, quickly replaced by more stories with ever shorter shelflives. How we participate in these stories has changed, too. No longer do we sit on the sidelines waiting for monolithic media giants to tell us what’s happening. Anyone on a computer in his or her local Starbucks can spread a story almost as easily as <I>The New York Times</I>, CNN, or <I>People</I>—in fact blogs are now often the source for journalists working in big media.<BR><BR> <I>And Then There’s This</I> is Bill Wasik’s journey along the unexplored frontier of our churning and rambunctious viral culture. Covering this world—watching new bands promote themselves at South by Southwest; reporting on a Web site contest while secretly entering it; and creating a site that aggregates all blog smears against the presidential primary candidates—he ends up conducting six experiments himself. He doesn’t always get the results he expected, but along the way he meets a cast of characters who are capable of getting their information into our brains—and they’re not who you think.<BR><BR> <I>And Then There’s This</I> reveals how our culture is now created from the ground up. Wasik proves that any one of us can cause a small ripple that can turn into a tsunami. Anyone involved in journalism, business, or information technology—and those who want to be—must read this book. And for the rest, Wasik’s tour is great, eye-opening fun. 6352654 11 6 2009 And Then There's This: How Stories Live and Die in Viral Culture total:42|5:4|4:15|3:15|2:7|1:1| 42 140 119 11 2 0 false false Fri Jul 03 00:00:00 -0700 2009 Thu Jun 18 07:16:14 -0700 2009 Fri Jul 03 08:03:40 -0700 2009 1 He started a blog against an indie band and staged a protest no one showed up to, but it's a success because antibuzz gained buzz!
He reported on a me...more...]]> 3 0 false false Sat Sep 12 00:00:00 -0700 2009 Sat Sep 12 11:01:36 -0700 2009 Sat Sep 12 11:04:46 -0700 2009 more...]]> 2 0 false false Sat Jul 04 00:00:00 -0700 2009 Fri Jun 26 05:29:49 -0700 2009 Sat Jul 04 15:19:23 -0700 2009 more...]]> 2 0 false false Fri Aug 21 00:00:00 -0700 2009 Sun Aug 23 23:21:23 -0700 2009 Sun Aug 23 23:27:03 -0700 2009 more...]]> 3 0 false false Sun May 31 00:00:00 -0700 2009 Sat Jun 06 18:44:13 -0700 2009 Sat Jun 06 18:44:13 -0700 2009 4 0 false false Mon Jun 01 00:00:00 -0700 2009 Sat Jun 20 11:53:25 -0700 2009 Sat Jun 20 11:56:10 -0700 2009 0 0 false false Wed Jul 29 10:28:42 -0700 2009 Sat Oct 03 10:27:14 -0700 2009
And Then There’s This: How Stories Live and Die in Viral Culture
By Bill Wasik (Viking)
In 2003, Bill Wasik started the Mob Project. It involved worshipping mechanical dinosaurs and spawned followers—flash mobs—worldwide. In this compact and whip-smart chr...more...]]> 2 0 false false Tue Sep 01 00:00:00 -0700 2009 Mon Jun 08 08:57:16 -0700 2009 Tue Sep 01 09:10:10 -0700 2009 more...]]> 4 0 false false Tue Sep 01 08:09:07 -0700 2009 Tue Aug 04 21:51:50 -0700 2009 Tue Sep 01 08:25:54 -0700 2009 3 0 true false Sat Jun 20 00:00:00 -0700 2009 Fri Jun 05 15:26:34 -0700 2009 Fri Jul 17 18:17:22 -0700 2009 full review ]more...]]> 3 0 false false Tue Sep 29 00:00:00 -0700 2009 Fri Sep 04 12:20:06 -0700 2009 Tue Sep 29 12:32:48 -0700 2009 0 0 false false Tue Nov 24 15:28:07 -0800 2009 Tue Nov 24 15:28:07 -0800 2009 0 0 false false Fri Nov 20 19:14:13 -0800 2009 Fri Nov 20 19:14:13 -0800 2009 0 0 false false Thu Nov 19 15:03:03 -0800 2009 Thu Nov 19 15:03:03 -0800 2009 0 0 false false Sat Nov 14 13:36:01 -0800 2009 Sat Nov 14 13:36:01 -0800 2009 0 0 false false Tue Nov 10 03:07:14 -0800 2009 Tue Nov 10 03:07:14 -0800 2009 5 0 false false Sun Oct 25 22:23:20 -0700 2009 Sun Oct 25 22:23:20 -0700 2009 0 0 false false Tue Oct 20 11:02:03 -0700 2009 Tue Oct 20 11:02:03 -0700 2009 0 0 false false Sun Oct 18 10:24:59 -0700 2009 Sun Oct 18 10:24:59 -0700 2009 0 0 false false Fri Oct 16 12:17:43 -0700 2009 Fri Oct 16 12:17:43 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=6172954