false 6171953 1 In "Marketing Today's Academic Library", Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of "Marketing Today's Academic Library" is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews' personal and compelling presentation will assist readers in: challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience. 6351576 15 3 2009 Marketing Today's Academic Library: A Bold New Approach to Communicating with Students total:8|5:3|3:5| 8 30 19 3 3 0 false false Fri May 01 00:00:00 -0700 2009 Thu May 21 08:11:58 -0700 2009 Thu May 21 08:12:09 -0700 2009 more...]]> 5 0 false false Tue Jul 07 00:00:00 -0700 2009 Fri Jun 12 10:14:28 -0700 2009 Tue Jul 07 12:05:12 -0700 2009 more...]]> 3 0 false false Fri May 01 00:00:00 -0700 2009 Wed Apr 15 14:13:05 -0700 2009 Thu May 21 08:10:51 -0700 2009 more...]]> 0 0 false false Sun Oct 25 08:39:23 -0700 2009 Sun Oct 04 15:44:59 -0700 2009 Sun Oct 25 08:39:23 -0700 2009 5 0 false false Sun Oct 04 08:41:43 -0700 2009 Tue Oct 06 17:19:42 -0700 2009 0 0 false false Fri Oct 30 18:16:56 -0700 2009 Thu Sep 03 15:53:40 -0700 2009 Fri Oct 30 18:16:56 -0700 2009 0 0 false false Sat Aug 15 14:15:22 -0700 2009 Sat Aug 15 14:15:24 -0700 2009 0 0 false false Fri Jul 31 18:59:55 -0700 2009 Fri Jul 31 18:59:55 -0700 2009 3 0 false false Mon Aug 17 01:14:01 -0700 2009 Wed Jul 29 17:39:31 -0700 2009 Mon Aug 17 01:14:01 -0700 2009 3 0 false false Mon Jul 27 20:38:55 -0700 2009 Thu Jul 09 19:37:04 -0700 2009 Mon Jul 27 20:38:55 -0700 2009 3 0 false false Tue Jun 30 00:00:00 -0700 2009 Wed Jun 17 13:30:25 -0700 2009 Wed Jul 01 10:56:37 -0700 2009 0 0 false false Wed Jun 03 13:48:30 -0700 2009 Wed Jun 03 13:48:30 -0700 2009 5 0 false false Fri Jul 10 15:16:59 -0700 2009 Mon Jun 01 15:51:10 -0700 2009 Fri Jul 10 15:17:15 -0700 2009 0 0 false false Tue May 12 10:17:45 -0700 2009 Tue May 12 10:17:45 -0700 2009 0 0 false false Tue Apr 07 14:00:47 -0700 2009 Tue Apr 07 14:00:47 -0700 2009 0 0 false false Sat Apr 04 10:40:56 -0700 2009 Sat Apr 04 10:40:56 -0700 2009 0 0 false false Fri Apr 03 10:58:44 -0700 2009 Fri Apr 03 10:58:47 -0700 2009 0 0 false false Sun Feb 01 07:57:58 -0800 2009 Sun Feb 01 07:58:06 -0800 2009 0 0 false false Fri Jan 30 09:51:22 -0800 2009 Fri Jan 30 09:51:22 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=6171953