In "Marketing Today's Academic Library", Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matchi...
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reviews
May 21, 2009
Loyola University Chicago Libraries
rated it: 
Clear, engaging, easy-to-read manual on how to target your marketing efforts towards today's undergrads. While traditional marketing strategies focus on the library itself, Mathews argues that it is more effective to highlight how the library, its services, and its products can fit within the daily life of the student. Lots of good ideas here for those interested in PR in the academic library.
Feb 22, 2011
Michelle
rated it: 
Mathews has great ideas to start marketing the academic library. Most of the ideas in the book would not work at my college because of funding, size, etc, but it really does get the juices flowing. I am coming away with lots of great ideas.
Jul 07, 2009
Alison
rated it: 
This is an excellent read for anyone who needs to learn how to reach out to today's college students. While it is obviously geared toward folks who are in charge of marketing the library and its services, I think there is a lot to take away for folks who do first year outreach. Many of the techniques and ideas that Mathews presents can be easily adopted (or adapted) and put to work. This is definitely a must-read for anyone working on a marketing campaign for their library.
Oct 17, 2010
Steve
rated it:
Very interesting book. A lot of good ideas, but I found myself surprised by how much of this book is about 'library as place.' I don't think it's a bad angle -- I just wasn't expecting it.
Feb 26, 2010
Read by ACRL Member of the Week Erin Dorney. Learn more about Erin on the ACRL Insider blog.
Dec 20, 2011
Plainjane26
rated it:
Really great book on marketing for academic libraries. It's current and fresh with new ideas.
May 21, 2009
Elizabeth
rated it:
Clear, engaging, easy-to-read manual on how to target your marketing efforts towards today's undergrads. While traditional marketing strategies focus on the library itself, Mathews argues that it is more effective to highlight how the library, its services, and its products can fit within the daily life of the student. Lots of good ideas here for those interested in PR in the academic library.
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