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The Regional Multinationals: Mnes and 'Global' Strategic Management
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The Regional Multinationals: Mnes and 'Global' Strategic Management

3.50  ·  Rating Details  ·  4 Ratings  ·  0 Reviews
Although many firms label themselves "global," very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of ...more
Paperback, 290 pages
Published January 6th 2005 by Cambridge University Press (first published January 3rd 2005)
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