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The Regional Multinationals: Mnes and 'Global' Strategic Management
Although many firms label themselves "global," very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of ...more
Paperback, 290 pages
Published January 6th 2005 by Cambridge University Press
(first published January 3rd 2005)
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