false 6150530 11 <P>The <i>New York Times</i> bestselling author heralds the future of business in <i>Free</i>. </p> <P>In his revolutionary bestseller, <i>The Long Tail</i>, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in <i>Free</i>, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.</p> <P>The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.</p> <P>Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.</p> <P>In <i>Free</i>, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers <i>and</i> businesses alike.</p> 6329677 7 7 2009 Free: The Future of a Radical Price total:334|5:57|4:124|3:114|2:35|1:4| 334 1197 908 128 5 0 false false Thu Oct 01 00:00:00 -0700 2009 Fri Nov 06 07:34:17 -0800 2009 Fri Nov 06 07:42:52 -0800 2009 more...]]> 3 2 false false Wed Aug 12 00:00:00 -0700 2009 Tue Sep 08 01:18:36 -0700 2009 Tue Sep 08 01:24:32 -0700 2009 more...]]> 5 0 false false Tue Aug 25 00:00:00 -0700 2009 Tue Aug 25 01:16:19 -0700 2009 Tue Aug 25 01:16:31 -0700 2009
Economists swear there is no such thing as a free lunch. Someone always pays. That may be true in the “atoms” world of physical things, but Chris Anderson explains why it does not apply in the “bits” world of the Internet, where �...more...]]> 3 0 false false Mon Aug 10 00:00:00 -0700 2009 Wed Aug 19 07:50:55 -0700 2009 Wed Aug 19 07:57:40 -0700 2009
En su c...more...]]> 4 0 false false Tue Jul 28 00:00:00 -0700 2009 Fri Jul 31 18:51:57 -0700 2009 Fri Jul 31 18:58:21 -0700 2009 more...]]> 3 1 false false Wed Jul 15 00:00:00 -0700 2009 Fri Jul 17 17:58:03 -0700 2009 Fri Jul 17 18:05:58 -0700 2009 more...]]> 3 0 false true Wed Jun 03 00:00:00 -0700 2009 Mon Jun 08 05:37:45 -0700 2009 Mon Jun 08 06:00:21 -0700 2009 more...]]> 3 0 false false Sat Jul 18 00:00:00 -0700 2009 Wed Aug 12 07:23:22 -0700 2009 Wed Aug 12 07:24:54 -0700 2009 more...]]> 5 0 false false Wed Jul 22 00:00:00 -0700 2009 Tue Jul 28 17:19:28 -0700 2009 Sat Aug 01 06:58:16 -0700 2009
1) Anderson does an excellent job of defining "free" particularly in what it means to the business community.

2) He demonstrates the history of free (y...more...]]> 3 0 false false Thu Jul 23 00:00:00 -0700 2009 Mon Jul 20 09:28:37 -0700 2009 Thu Jul 23 17:19:04 -0700 2009 more...]]> 2 2 false false Sat Jul 11 00:00:00 -0700 2009 Wed Jul 08 14:02:02 -0700 2009 Sun Jul 12 07:19:52 -0700 2009
Free is a pretty comprehensive overview of the free business model. Anderson first outlines the history of free, the economic and psychological reasons behind free, the reason that free can exist in today's digital wo...more...]]> 4 0 false false Sun Sep 13 00:00:00 -0700 2009 Mon Sep 07 17:57:28 -0700 2009 Sun Sep 13 07:43:28 -0700 2009 more...]]> 3 0 false false Sun Sep 27 00:00:00 -0700 2009 Sun Sep 20 15:58:22 -0700 2009 Sun Sep 27 08:57:56 -0700 2009 sells software, prose, music, or ...more...]]> 5 0 false false Wed Aug 05 07:29:18 -0700 2009 Tue Jul 28 10:10:56 -0700 2009 Wed Aug 05 07:29:18 -0700 2009 more...]]> 5 0 false false Thu Jul 02 00:00:00 -0700 2009 Mon Jun 29 15:33:57 -0700 2009 Tue Jul 07 10:07:42 -0700 2009 more...]]> 4 0 false false Tue Sep 22 00:00:00 -0700 2009 Sun Sep 13 16:26:19 -0700 2009 Wed Sep 23 03:42:25 -0700 2009 more...]]> 3 0 false false Sun Jul 26 00:00:00 -0700 2009 Tue Jul 21 17:43:31 -0700 2009 Sat Aug 01 04:17:16 -0700 2009 The Long Tail, Anderson continues to explore the ramifications of digital products. Instead of focusing on the effects of near-i...more...]]> 2 0 false false Wed Aug 19 00:00:00 -0700 2009 Thu Aug 13 16:07:25 -0700 2009 Wed Aug 19 22:47:14 -0700 2009
With that said, I found the main points in this book to be interesting. It made me think of things provided for free on the internet in a new way (or ...more...]]> 2 0 false false Mon Aug 17 00:00:00 -0700 2009 Mon Aug 03 23:02:46 -0700 2009 Mon Aug 17 23:17:34 -0700 2009 more...]]> 2 1 false false Sun Aug 09 00:00:00 -0700 2009 Tue Aug 04 22:57:11 -0700 2009 Sun Aug 09 00:55:37 -0700 2009 1 more...]]>