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International Marketing
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics...more
Hardcover, 711 pages
Published
November 4th 2008
by Irwin/McGraw-Hill
(first published January 1st 1997)
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