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From Lascaux to Brooklyn

4.25  ·  Rating Details  ·  44 Ratings  ·  2 Reviews
Illustrating his ideas with examples of his own graphic designs, as well as an eclectic collection of works, Rand discusses such topics as: the relation between art and business; the presentation of design ideas and sketches to prospective clients; the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book should be app ...more
Hardcover, 187 pages
Published February 21st 1996 by Yale University Press
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Carolyn
Aug 12, 2011 Carolyn rated it liked it
Didn't really enjoy this as much as I'd hoped. It's definitely not a design book aimed at non-designers, that's for sure.
Boreal Elizabeth
Aug 14, 2008 Boreal Elizabeth rated it it was amazing
Liked the design perspective
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Paul Rand (born Peretz Rosenbaum) was an American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929–1932), and the Art Students League (1933–1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was indu ...more
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