false 61336 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 61336 6 59656 1995 Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) total:72|5:9|4:38|3:21|2:4| 72 268 138 9 34517 3.78 359 44 39773730 1689906 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg http://www.goodreads.com/book/show/61336.Inside_the_Tornado_Strategies_for_Developing_Leveraging_and_Surviving_Hypergrowth_Markets 3.73 55 Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 1995 2 0 false Sun Jun 01 00:00:00 -0700 2008 Wed Dec 10 07:50:38 -0800 2008 Wed Dec 10 07:50:38 -0800 2008
Main Points
• High-tech marketing philosophy
• Claims that marketing technology-based products is different from marketing standard consumer products
• Explores marketing stages with “Technology Adoption Life Cycle”
• Charts power distribution w...more...]]> 55239384 845514 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg http://www.goodreads.com/book/show/61336.Inside_the_Tornado_Strategies_for_Developing_Leveraging_and_Surviving_Hypergrowth_Markets 3.72 72 Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 1995 5 1 false Fri Sep 01 00:00:00 -0700 2006 Thu May 07 04:48:03 -0700 2009 Thu May 07 04:56:59 -0700 2009 more...]]> 18813359 963280 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg http://www.goodreads.com/book/show/61336.Inside_the_Tornado_Strategies_for_Developing_Leveraging_and_Surviving_Hypergrowth_Markets 3.72 72 Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 1995 4 0 false Fri Jan 01 00:00:00 -0800 1999 Thu Mar 27 20:09:10 -0700 2008 Thu Mar 27 20:19:11 -0700 2008
How could Intel, Microsoft and other high-tech giants seize so much revenue, so fast? What were their marketing secrets and how can you apply them if you are in a new technology business? These are good q...more...]]> 40190310 769566 1778738 0887308244 9780887308246 2 <![CDATA[Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge]]> http://photo.goodreads.com/books/1188188257m/1778738.jpg http://photo.goodreads.com/books/1188188257s/1778738.jpg http://www.goodreads.com/book/show/1778738.Inside_the_Tornado_Marketing_Strategies_from_Silicon_Valley_s_Cutting_Edge 3.56 9 1995 4 0 false Wed Mar 01 00:00:00 -0800 2006 Mon Dec 15 19:22:15 -0800 2008 Mon Dec 15 19:23:52 -0800 2008 Alex Ngo in Afghanistan.]]> 61067749 1775927 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg http://www.goodreads.com/book/show/61336.Inside_the_Tornado_Strategies_for_Developing_Leveraging_and_Surviving_Hypergrowth_Markets 3.72 72 Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 1995 0 0 false Thu Jun 25 09:55:56 -0700 2009 Thu Jun 25 09:57:38 -0700 2009 52953235 63599 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg http://www.goodreads.com/book/show/61336.Inside_the_Tornado_Strategies_for_Developing_Leveraging_and_Surviving_Hypergrowth_Markets 3.72 72 Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 1995 4 0 false Thu May 14 10:54:47 -0700 2009 Thu Apr 16 16:56:40 -0700 2009 Thu May 14 10:54:47 -0700 2009 more...]]> 6864773 424953 1778738 0887308244 9780887308246 2 <![CDATA[Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge]]> http://photo.goodreads.com/books/1188188257m/1778738.jpg http://photo.goodreads.com/books/1188188257s/1778738.jpg http://www.goodreads.com/book/show/1778738.Inside_the_Tornado_Marketing_Strategies_from_Silicon_Valley_s_Cutting_Edge 3.72 72 1995 4 0 false Sat Dec 01 00:00:00 -0800 2007 Wed Sep 26 20:08:59 -0700 2007 Tue Dec 11 09:06:22 -0800 2007
I still remember when I was little, my dad's desktop calculator was one of the coolest things around. And I remember being so suprised when I got my first pocke...more...]]> 20766925 1107746 921123 0887307655 9780887307652 1 <![CDATA[Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge]]> http://photo.goodreads.com/books/1223633845m/921123.jpg http://photo.goodreads.com/books/1223633845s/921123.jpg http://www.goodreads.com/book/show/921123.Inside_the_Tornado_Marketing_Strategies_from_Silicon_Valley_s_Cutting_Edge 3.88 8 1995 4 0 false Mon Jan 01 00:00:00 -0800 2001 Tue Apr 22 21:26:36 -0700 2008 Tue Apr 22 21:27:47 -0700 2008 15272458 901255 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg http://www.goodreads.com/book/show/61336.Inside_the_Tornado_Strategies_for_Developing_Leveraging_and_Surviving_Hypergrowth_Markets 3.72 72 Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 1995 4 0 false Thu Feb 01 00:00:00 -0800 2007 Tue Feb 12 14:52:16 -0800 2008 Tue Feb 12 14:53:15 -0800 2008 82286977 2718347 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg http://www.goodreads.com/book/show/61336.Inside_the_Tornado_Strategies_for_Developing_Leveraging_and_Surviving_Hypergrowth_Markets 3.72 72 Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 1995 0 0 false Mon Dec 28 08:14:08 -0800 2009 Mon Dec 28 08:14:08 -0800 2009 80777498 2866561 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg http://www.goodreads.com/book/show/61336.Inside_the_Tornado_Strategies_for_Developing_Leveraging_and_Surviving_Hypergrowth_Markets 3.72 72 Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 1995 0 0 false Sat Dec 12 13:10:32 -0800 2009 Sat Dec 12 13:10:32 -0800 2009 79963766 2866635 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg http://www.goodreads.com/book/show/61336.Inside_the_Tornado_Strategies_for_Developing_Leveraging_and_Surviving_Hypergrowth_Markets 3.72 72 Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 1995 0 0 false Sat Dec 05 08:00:45 -0800 2009 Sat Dec 05 08:00:54 -0800 2009 77526070 2932900 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg http://www.goodreads.com/book/show/61336.Inside_the_Tornado_Strategies_for_Developing_Leveraging_and_Surviving_Hypergrowth_Markets 3.72 72 Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 1995 0 0 false Thu Nov 12 03:01:42 -0800 2009 Thu Nov 12 03:01:42 -0800 2009 76183330 1842299 921123 0887307655 9780887307652 1 <![CDATA[Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge]]> http://photo.goodreads.com/books/1223633845m/921123.jpg http://photo.goodreads.com/books/1223633845s/921123.jpg http://www.goodreads.com/book/show/921123.Inside_the_Tornado_Marketing_Strategies_from_Silicon_Valley_s_Cutting_Edge 3.72 72 1995 0 0 false Thu Oct 29 21:43:16 -0700 2009 Thu Oct 29 21:43:44 -0700 2009 75484928 432206 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg http://www.goodreads.com/book/show/61336.Inside_the_Tornado_Strategies_for_Developing_Leveraging_and_Surviving_Hypergrowth_Markets 3.72 72 Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 1995 0 0 false Fri Oct 23 08:54:41 -0700 2009 Fri Oct 23 08:54:44 -0700 2009 74563666 2840879 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg http://www.goodreads.com/book/show/61336.Inside_the_Tornado_Strategies_for_Developing_Leveraging_and_Surviving_Hypergrowth_Markets 3.72 72 Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.]]> 1995 0 0 false Wed Oct 14 17:46:57 -0700 2009 Wed Oct 14 17:46:57 -0700 2009 73882265 2819723 61336 0060745819 9780060745813 6 <![CDATA[Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets]]> http://photo.goodreads.com/books/1170575380m/61336.jpg http://photo.goodreads.com/books/1170575380s/61336.jpg 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