Crossing the Chasm
by Geoffrey A. MooreSign in to Goodreads to see your friends' reviews of this book.
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other reviews (showing 1-20 of 182)
Read in March, 2007
recommends it for:
tech company executives, product managers, and marketing
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bookshelves:
media-socsci-journ-philo
the gist of this book is the tough lessons major corporations learned in their quest for the most successful gadgets and products: if it's not idiot-proof (if it's not extremely easy to use for the rest of us) it will not take off. forget it, you will join the pile of bodies lying in the "failed product" trenches. btw my "information technologies" course guru Isabel Walcott made us read it and discuss it so there's no way that we would forget.
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recommends it for:
marketroids and the people who care about them
The best thing about having read this book was that I found it pretty easy to deploy its trendy language and ideas when I was explaining to senior management what marketing was screwing up. And when I was done reading, I got to mete out some good-natured deviltry on a favorite coworker -- by giving them my copy within earshot of our boss, and getting them to agree that they would read it.
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A great book for anyone who is interested in new ideas, new products, and bringing new things to the world. Though most of the case studies are framed for high tech, there are great lessons to be learned here for anyone who wants to build a business from new ideas and products.
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An important concept for high-tech entrepreneurs to understand written in a mostly uninteresting fashion. Are business books required to drag on and on like this about the same thing? Yes, your insight is good, but no, I don't need to hear more about it.
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A good core book for technical marketing. Not the quickest read, but gave good insight into technical purchases by consumers and helped show the typical trap most technical companies run into, which is the reason many of them fail.
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The best book I have read so far on High-Tech marketing. Really worth the couple of hours it takes to read. This book should be read by anyone working in technology or areas where products are primarily targetted at innovators.
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Read in December, 2006
Must read for anyone involved in hi-tech marketing. There are many concepts that are applicable to any business involved in marketing a new product, regardless of it's use of technology. A MUST read for any start up company.
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Read in November, 2007
An absolutely essential read for any aspiring technology venture. This book should be (and, to a large extent, is) on the shelf of every member of every small tech company there is.
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Not a deeply useful book. It struck me as a reasonable treatment of tech marketing, but otherwise didn't impress.
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Has a copy to sell/swap
—
Read in January, 2005
recommends it for:
everyone
Great book on how start-up companies cross the bridge to the next echelon and on how companies stay there
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Read in September, 2007
Certainly an important concept for anyone launching technical products to understand.
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Got this for a tech specific job, but I find that I use it all the time.
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Read in June, 2007
recommends it for:
anyone in the Net
Wonderfully insightful, but then anyone in Tech knows that!
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As recommended by Keith B. Still on my to-read list....
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