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The New Community Rules: Marketing on the Social Web
by
Tamar Weinberg (Goodreads Author)
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Written by an...more
Written by an...more
Paperback, 346 pages
Published
July 14th 2009
by O'Reilly Media
(first published May 15th 2009)
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If you are trying to get your arms around social media and how you or your business can participate, this book is a superb overview. By reading this book you will learn how to use social media in business -- whether you are employed in a large business, manage a small business, or are a solo entrepreneur.
This book is a great place for newbies to start. But don't worry if you are past the beginner level. If you rate yourself at the intermediate level, or even the advanced level in social media, t...more
This book is a great place for newbies to start. But don't worry if you are past the beginner level. If you rate yourself at the intermediate level, or even the advanced level in social media, t...more
Abstract: Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With “The New Community Rules”, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent ad...more
Sure, we all USE some form of Social Media (we're here, aren't we?) But as the only non "Social Media Expert" left in the marketing world, I didn't really know where to start in using it as a part of a marketing strategy. Both my company and the industry it's in have been slow to embrace social media, so I felt a little behind the curve. This book was a great primer to the wide, wide world of SM.
The New Community Rules basically puts its arm around you and gives you the lay of the land. It's br...more
The New Community Rules basically puts its arm around you and gives you the lay of the land. It's br...more
Found this book here:
http://www.techipedia.com/2010/social...
http://www.techipedia.com/2010/social...
This is an excellent book by Tamar Weinberg. If you're navigating the ocean that is social media and having trouble keeping your head above water, consider this your life preserver.
@tamar really does a fantastic job describing the new community that we call social media / social networking, and she does this with ease and simplicity. I enjoyed the examples throughout the book and basically could not put the #smm #book down. I recommend this to all readers interested in social media marketing (smm) - from the beginner/enthusiast to the seasoned professional! Bravo, Tamar!
The first book I read that opened my eyes to the potential of the social web. Its a great book for those who don't quite understand the internet of today.
A should-read book on social media for the knowledge worker, manager, executive, or entrepreneur.
The most comprehensive book on every imaginable social media tool available!
A little dated now, still a good book for anyone looking to get tips in starting off in social media.
Every communications person should read this book. period.
Very comprehensive guide to the wide range of social media marketing internet sites.
This book is a resource and once read, it can be read again and then again to continually reference the guidance Tamar offers around how to engage in the different social media environments. Books like this could date so easily as the technology mutates daily but she's written and structured the book so she's talking about the essence of different spheres (bookmarking, blogging, microblogging, social news etc.) so you can take the learnings and essentially apply them to new sites and software as...more
Good overview.
Very useful... but again the most up-to-date info in this area would be in the form of blogs, discussion forums, or articles on the Web itself, as books are outdated very quickly.
Jan 21, 2010
Bhavishya
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Tamar Weinberg takes Social Marketing from the ground level up in her book giving you just about everything you need to get started in the field.
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