A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can creat...
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reviews
Sep 20, 2009
Betsy
rated it: 
this book is EPIC. everyone in business should read it. my prof at state, who taught law and business ethics, told me to read it. everything about it is a learning experience. i read it two times after the first and told my dad to read it. he read it and was blown away (mind you, he's read just about everything). he even emailed the author and thanked him for inspiring him to become a better businessman. he mentioned that his daughter (me) was graduating from msu in a few weeks that year. the au
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Jun 19, 2011
Christy
rated it: 
I have yet to read a business book that really kept me engaged, which is why I couldn't give this 5 stars. The concept of this book is very solid and definitely transforms your ideas on presentations/pitches. A couple of my favorite small tid-bits:
- Don't say "we've got a great presentation for you"
- If your audience already knows something, acknowledge it and move on
- Use personal stories
- Don't always use Apple and Nike as your examples
- The data More...
- Don't say "we've got a great presentation for you"
- If your audience already knows something, acknowledge it and move on
- Use personal stories
- Don't always use Apple and Nike as your examples
- The data More...
Nov 17, 2011
Tomas
rated it:
Perfect Pitch is probably the best book about presentations and presenting that I have ever read. Gets really to the core of any good presentation (crafting of an idea, developing a story around it, delivering the idea) instead of dealing only with creating the right "slides". That was probably my main problem I had with another book with the similar topic: Presentation Zen: Simple Ideas on Presentation Design and Delivery
The reason I haven't given this book five stars is two More...
The reason I haven't given this book five stars is two More...
Sep 21, 2011
Sarah
rated it:
Good read. There are some really insightful bits on preparing for a presentation, giving a presentations, and pitching in general. Jon Steel rights with a bit of sarcasm, which makes his books enjoyable. If you're in the advertising business, or you're in any business where you need to pitch or present, I highly recommend this one.
Dec 12, 2010
Jennifer
rated it:
This review has been hidden because it contains spoilers.
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Mar 09, 2010
Heather
rated it:
The art of presentation giving from an advertising perspective. Great examples, rules and interesting case studies on what makes presentations go from good to great.
Mar 01, 2011
Vic
rated it: 
keeping in mind that self help (even of the business sort) are my least favorite kind of books, this one was good
Dec 23, 2010
I thoroughly enjoyed Jon Steel's "Truth, Lies and Advertising" in the 1990s. It is perhaps the best first-person telling of what it'l like being an account planner at an advertising agency. While "Perfect Pitch" isn't about account planning or advertising strategy per se, it covers the most important tool in a planner's belt -- how to give a persuasive, un-boring presentation.
Feb 15, 2011
Felipe
rated it:
The Perfect Pitch is the art of presentation giving from an advertising perspective. Steel keeps using a lot of examples on his book, but they just fit into his writing.
This book is also great for creatives, refining the creative process while thinking on a pitch or a campaign.
Recommended.
This book is also great for creatives, refining the creative process while thinking on a pitch or a campaign.
Recommended.
Mar 30, 2009
Katie
rated it:
Pretty good so far, as usual with consultants its more a case of being able to point to him in order to avoid making mistakes you already know are being made, but there is loads of great stuff about making an impact, avoiding idiocy etc.
Aug 22, 2008
Brent
rated it:
This is not only an awesome resource on pitching and presenting, it helped me to refine my creative process across the board. Highly recommended.
Jun 16, 2009
First section on "Presentation Crimes" is mad engaging. Not an easy read at all, but every paragpraph makes you want to read the next..
Oct 23, 2008
Amy
rated it:
THis guy Jon Steel is hilarious....it is a book on advertising pitches that can easily translate into any pitch
Apr 18, 2007
brian
rated it:
Fantastic advice whether you're pitching or simply presenting.
Close your email and get to winning!
Close your email and get to winning!
Sep 22, 2008
Katie
rated it:
Read as one of my first assignments for Cult Marketing. Very good and informative.
Jan 22, 2012
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