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Perfect Pitch: The Art of Selling Ideas and Winning New Business
by
Jon Steel
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Hardcover, 262 pages
Published
October 1st 2006
by John Wiley & Sons
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this book is EPIC. everyone in business should read it. my prof at state, who taught law and business ethics, told me to read it. everything about it is a learning experience. i read it two times after the first and told my dad to read it. he read it and was blown away (mind you, he's read just about everything). he even emailed the author and thanked him for inspiring him to become a better businessman. he mentioned that his daughter (me) was graduating from msu in a few weeks that year. the au...more
I have yet to read a business book that really kept me engaged, which is why I couldn't give this 5 stars. The concept of this book is very solid and definitely transforms your ideas on presentations/pitches. A couple of my favorite small tid-bits:
- Don't say "we've got a great presentation for you"
- If your audience already knows something, acknowledge it and move on
- Use personal stories
- Don't always use Apple and Nike as your examples
- The data dump must be part of the process, not the pres...more
- Don't say "we've got a great presentation for you"
- If your audience already knows something, acknowledge it and move on
- Use personal stories
- Don't always use Apple and Nike as your examples
- The data dump must be part of the process, not the pres...more
Perfect Pitch is probably the best book about presentations and presenting that I have ever read. Gets really to the core of any good presentation (crafting of an idea, developing a story around it, delivering the idea) instead of dealing only with creating the right "slides". That was probably my main problem I had with another book with the similar topic: Presentation Zen: Simple Ideas on Presentation Design and Delivery
The reason I haven't given this book five stars is twofold. First, I have...more
The reason I haven't given this book five stars is twofold. First, I have...more
Good read. There are some really insightful bits on preparing for a presentation, giving a presentations, and pitching in general. Jon Steel rights with a bit of sarcasm, which makes his books enjoyable. If you're in the advertising business, or you're in any business where you need to pitch or present, I highly recommend this one.
The art of presentation giving from an advertising perspective. Great examples, rules and interesting case studies on what makes presentations go from good to great.
keeping in mind that self help (even of the business sort) are my least favorite kind of books, this one was good
This books teach me how to tell history and specifically how to do this in the agency enviroment
Excellent thoughts on what goes into a goo presentation.
I thoroughly enjoyed Jon Steel's "Truth, Lies and Advertising" in the 1990s. It is perhaps the best first-person telling of what it'l like being an account planner at an advertising agency. While "Perfect Pitch" isn't about account planning or advertising strategy per se, it covers the most important tool in a planner's belt -- how to give a persuasive, un-boring presentation.
The Perfect Pitch is the art of presentation giving from an advertising perspective. Steel keeps using a lot of examples on his book, but they just fit into his writing.
This book is also great for creatives, refining the creative process while thinking on a pitch or a campaign.
Recommended.
This book is also great for creatives, refining the creative process while thinking on a pitch or a campaign.
Recommended.
Pretty good so far, as usual with consultants its more a case of being able to point to him in order to avoid making mistakes you already know are being made, but there is loads of great stuff about making an impact, avoiding idiocy etc.
This is not only an awesome resource on pitching and presenting, it helped me to refine my creative process across the board. Highly recommended.
Jun 16, 2009
Arthur Charles
added it
First section on "Presentation Crimes" is mad engaging. Not an easy read at all, but every paragpraph makes you want to read the next..
THis guy Jon Steel is hilarious....it is a book on advertising pitches that can easily translate into any pitch
Fantastic advice whether you're pitching or simply presenting.
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Close your email and get to winning!
Read as one of my first assignments for Cult Marketing. Very good and informative.
Jon Steel is the man.
Jun 16, 2013
Bryoneill11
marked it as to-read
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