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Marketing That Matters: 10 Practices to Profit Your Business and Change the World
by
Chip Conley (Goodreads Author),
Eric Friedenwald-Fishman
Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.
Paperback, 180 pages
Published
October 1st 2006
by Berrett-Koehler Publishers
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Dec 25, 2007
rachelm
rated it
3 of 5 stars
Recommends it for:
owners and employees of socially responsible businesses
Shelves:
nonfiction,
green
I normally shy away from reading work-related books in my free time, but actually really enjoyed this one. Anyone involved in marketing for a socially responsible business or non-profit could probably benefit from a quick perusal of this book. Wordy and jargon-filled at times, but with solid ideas on setting and measuring goals, and on identifying and appealing to your core customers and a larger market.
Good framework for looking at marketing in a different way, as some companies emerge from producing commodities to adding value to consumers and communities. Great examples of compainies that have clear missions and use innovative approches to working with suppliers and customers.
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At the age of 26, Chip Conley started his own hospitality company, Joie de Vivre (JDV), and, as CEO for two-dozen years, expanded it into a collection of over 35 award-winning hotels, restaurants and spas – the second largest boutique hotel company in the U.S. The bestselling author of PEAK, Chip is a veteran practitioner of emotional intelligence in business and in his latest book, EMOTIONAL EQUA...more
More about Chip Conley...
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