Sign in with Facebook
New Wave Marketing: The World is Still Round, The Market is Already Flat
Facebook,Blog, Web 2.0, Wikipedia, Social Networking, Mobile Marketing, Experiential Marketing, Offline dan Online Community. Many-to-Many Marketing. Itulah istilah-istilah yang belakangan sangat marak dalam dunia bisnis ataupun marketing khususnya. Lanskap bisnis memang sudah dan sedang berubah dengan cepatnya sehingga memerlukan berbagai pendekatan baru untuk menyikapiny...more
Paperback, 306 pages
Published
December 2008
by Gramedia Pustaka Utama
Friend Reviews
To see what your friends thought of this book,
please sign up.
This book is not yet featured on Listopia.
Add this book to your favorite list »
Community Reviews
(showing
1-30
of
95)
Hermawan Kartajaya kembali mengeluarkan buku tentang marketing. Yang di bahas kali ini mengenai marketing "gelombang baru" :D.
Buku ini berisikan tentang pengalaman2 perusahaan yang ada di dunia, dan di pantau oleh timnya pak Hermawan, yang sudah menerapkan New Wave Marketing.
New Wave Marketing di buku ini, membahas tentang market, yang tanpa batas - no border, yang flat, bersifat horizontal. Pelanggan di pandang sejajar oleh produsen.
saya masih baca bukunya, jadi personal review nya masih segini...more
Buku ini berisikan tentang pengalaman2 perusahaan yang ada di dunia, dan di pantau oleh timnya pak Hermawan, yang sudah menerapkan New Wave Marketing.
New Wave Marketing di buku ini, membahas tentang market, yang tanpa batas - no border, yang flat, bersifat horizontal. Pelanggan di pandang sejajar oleh produsen.
saya masih baca bukunya, jadi personal review nya masih segini...more
Kemajuan Teknologi Informasi merubah paradigma baru tentang dunia, terutama dunia marketing. Internet yang dulu masih web 1.0 kini berubah menjadi era web 2.0. Sewaktu era web 1.0 internet hanya bersifat statis, kaku dan berlaku satu arah saja. Penggunanya pun masih terbatas orang-orang tertentu yang sudah melek teknologi dan paham tentang teknik (IT). Berbeda dengan era web 1.0 kala dulu, sekarang eranya sudah sangat lain dan bisa dikatakan sangat berubah secara revolusioner dengan munculnya er...more
It's very interesting to note that the new thinking of New Wave Marketing that have been stated by Hermawan is actually based on his old popular marketing theory before which is Marketing Plus 2000 which consists of the wide-known 9 Elements of Marketing.
Later at around year 2002, he upgraded the theory to SME model.
What I have admired and learned from the book and also from Hermawan himself is that how marketeers need to be adaptive and not afraid to change. Just like Hermawan, he didn't afraid...more
Later at around year 2002, he upgraded the theory to SME model.
What I have admired and learned from the book and also from Hermawan himself is that how marketeers need to be adaptive and not afraid to change. Just like Hermawan, he didn't afraid...more
lumayan bagus untuk membuka wacana dot net di dasawarsa kedepan, walau data dan fakta belum banyak terbukti (khusus di indonesia) tapi memang era digital akan segera hadir dalam segala aspek.
This is a recommended book in Bahasa Indonesia for someone who want to market their products based on community.
Dapat pinjam dari perpustakaan kantor.
Sebenarnya sebagian besar isinya sudah baca karena langganan surat kabar Kompas. Tapi siapa tahu ada yang kelewat...
Sebenarnya sebagian besar isinya sudah baca karena langganan surat kabar Kompas. Tapi siapa tahu ada yang kelewat...
Mar 03, 2009
Anastasia Desy Dwi Susanti Desy
is currently reading it
Awal'nya iseng2 baca di website Kompas. Tp kayak'nya asyik juga ilmu'nya si om Hermawan ini...
Nice book for improving marketing skill, Innovated marketing ideas.
Apr 06, 2009
Prady Arddhika
is currently reading it
Good book indeed.
But too little review on every page.
But too little review on every page.
versi ebook
Lumayan mencerahkan. Membuktikan HK memang pintar!
-andri-
-andri-
I learned the current trend of marketing. When I see from agency point of view, the point is let's do the BRAND ACTIVATION.
May 03, 2013
Patricia Sandjaja
marked it as to-read
May 02, 2013
Toto Supadmo
marked it as to-read
Apr 18, 2013
Fery
marked it as to-read
Apr 14, 2013
Dita
marked it as to-read
Apr 08, 2013
Nina Moran
marked it as to-read
Mar 19, 2013
Tyas
marked it as to-read
Mar 16, 2013
Ahmad Junaedi
marked it as to-read
Mar 13, 2013
Vero
marked it as to-read
Feb 07, 2013
Ikhwan alim
marked it as to-read
Feb 06, 2013
Pocut Amanda
marked it as to-read
Feb 03, 2013
Sepris Yonaldi
added it
Jan 31, 2013
Jon Kerewed
marked it as to-read
Jan 28, 2013
Tika Dwi
marked it as to-read
There are no discussion topics on this book yet.
Be the first to start one »
Hermawan Kartajaya is an Indonesian author and public speaker in the area of marketing studies. In 2000, Kartajaya co-authored "Repositioning Asia: From Bubble to Sustainable Economy" with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert anal...more
More about Hermawan Kartajaya...
Share This Book
No trivia or quizzes yet. Add some now »
