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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in Am...more
Paperback, 217 pages
Published
March 28th 2007
by Rowman & Littlefield Publishers
(first published 2007)
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