My biases: I read this book because I was looking for ways to directly tie improving usability to the bottom line. When push comes to shove and there are more features than there is time to implement, everything in a project has to justify its use of resources, and the easiest way to do that is to point to the effect on sales. Also, my software is sold B2B, so our customers aren't our users, which makes it that much harder to trace the effects of usability on sales.

This book is compose More...