false 608006 1 Sellout "Brand" or just plain "Bland"? In <I>Lovemarks</I>, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as <I>The Tipping Point</I>. <p> But before Roberts can get to what in fact a Lovemark means in the worlds of advertising and marketing, he takes us on a virtual tour of his CV. There was his first post at Mary Quant in London, then the gig as New Products Manager of Gillette International in the Middle East, on to CEO of Pepsi in Canada, and later the same role at Lion Nathan in New Zealand. The list goes on, and so does Roberts--on and on--about his achievements and experience building brand awareness and shaking things up (he famously machine-gunned a vending machine at a presentation for a spot on the evening news). More importantly, he succeeds at blasting away the smoke and mirrors that might prevent a creative genius (or an ordinary consumer) from seeing what makes Superman the most beloved super-hero of all time. <p> Despite the somewhat egocentric approach to taking us there (he is, after-all, a pretty smart guy), we arrive at Roberts's point beautifully, and see what he sees: "That human attention has become our principle currency." And that, in these times, forming long-term emotionally charged relationships with customers is the only way to make a product weather the long haul. And while Roberts speaks to us in a spirited, conversational manner (that makes <I>Lovemarks</I> a pleasure to read), the design of the book seems to work against him, as convoluted typography and a general lack of layout consistency give the book a visually amateurish look. <I>--Christene Barberich</I> 594512 4 11 2005 Lovemarks: The Future Beyond Brands total:107|5:3|4:3|3:0|2:0|1:0| 107 407 159 11 4 0 false false Mon Jun 29 00:00:00 -0700 2009 Tue Apr 21 17:03:15 -0700 2009 Mon Jun 29 17:50:10 -0700 2009 more...]]> 4 0 false false Fri Jun 12 00:00:00 -0700 2009 Thu Jun 04 11:09:50 -0700 2009 Wed Aug 12 09:58:43 -0700 2009 more...]]> 4 0 false false Tue Jul 07 00:00:00 -0700 2009 Thu Feb 12 12:03:55 -0800 2009 Tue Jul 07 08:17:03 -0700 2009
Fascinating insight from an industry genius on what companies and industries are lacking these days -- LOVE. Roberts argues that without emotional ties to consumers, companies are often here today, gone tomorr...more...]]> 5 0 false false Sat Oct 10 09:09:15 -0700 2009 Sat Oct 10 09:09:59 -0700 2009 1 0 false false Tue Jan 01 00:00:00 -0800 2008 Fri May 30 13:32:14 -0700 2008 Fri May 30 13:43:46 -0700 2008 more...]]> 4 0 false false Wed Jun 27 07:22:23 -0700 2007 Sun Jul 01 11:14:36 -0700 2007 5 0 false false Tue Jan 01 00:00:00 -0800 2002 Thu Feb 07 23:00:16 -0800 2008 Thu Feb 07 23:08:00 -0800 2008
Read the book, its worth your time !!!]]> 2 0 false false Tue Apr 10 18:31:07 -0700 2007 Mon Jul 02 23:57:45 -0700 2007 3 0 false false Mon Aug 27 13:43:18 -0700 2007 Mon Aug 27 13:43:39 -0700 2007 2 0 false false Tue Jan 29 09:13:16 -0800 2008 Tue Jan 29 09:13:47 -0800 2008 3 0 false false Tue Sep 23 12:07:44 -0700 2008 Tue Sep 23 12:07:53 -0700 2008 0 0 false false Fri Nov 13 16:00:01 -0800 2009 Fri Nov 13 16:00:01 -0800 2009 4 0 false false Tue Nov 10 08:37:38 -0800 2009 Tue Nov 10 08:37:38 -0800 2009 4 0 true false Wed Nov 04 08:15:11 -0800 2009 Mon Nov 09 08:16:27 -0800 2009 5 0 false false Thu Oct 29 14:26:55 -0700 2009 Thu Oct 29 14:27:05 -0700 2009 5 0 false false Tue Oct 27 01:11:43 -0700 2009 Tue Oct 27 01:11:51 -0700 2009 3 0 false false Thu Oct 01 21:02:41 -0700 2009 Thu Oct 01 21:02:41 -0700 2009 5 0 false false Thu Oct 01 21:02:10 -0700 2009 Thu Oct 01 21:02:10 -0700 2009 5 0 false false Mon Sep 21 10:16:48 -0700 2009 Mon Sep 21 10:16:48 -0700 2009 0 0 false false Wed Sep 16 20:50:41 -0700 2009 Wed Sep 16 20:50:49 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=608006