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  <title><![CDATA[The Perfection of Marketing]]></title>
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  <default_description>The Perfection of Marketing puts you in the room with James Connor, a leading brand expert to hear the exact advice he's given to over 200 CEOs on the most efficient methods to build their brand and increase marketing ROI.  Culminating from 12 years of work, these best practices are battle tested for small and midsized businesses. This practical guide gives you the detailed playbook run by The James Group, a brand strategy and full-service advertising agency in New York City, which has made more money for 95% of their clients. Skillfully written in narrative style, this book is a must have for any CEO who wants to grow a company through marketing. With a summary and key questions at the end of each chapter, The Perfection of Marketing provides a clear path to marketing success.</default_description>
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  <original_publication_year type="integer">2009</original_publication_year>
  <original_title>The Perfection of Marketing</original_title>
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      <name><![CDATA[James Connor]]></name>
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  <read_at>Sun Jan 04 00:00:00 -0800 2009</read_at>
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  <date_updated>Sun Jan 04 20:49:12 -0800 2009</date_updated>
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    <body><![CDATA[When I first picked up this book, I thought &quot;Oh no... a book on branding.&quot; I believe the world has seen a transition from a marketer owning the brand to the world (via Internet) owning a brand.  However, James Connor tells a compelling story about the value of brands.<br/><br/>That's onl...<a href="http://www.goodreads.com/review/show/41921272">more...</a>]]></body>
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  <date_added>Thu Jun 25 06:43:54 -0700 2009</date_added>
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  <read_at>Sun Apr 05 07:53:11 -0700 2009</read_at>
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  <read_at>Mon May 11 09:35:41 -0700 2009</read_at>
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