In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reprodu...
read full description
reviews
Sep 01, 2011
Kelly
rated it: 
This a fascinating, thoughtful and insightful study of "Guerrillero Heroico," the famous photograph of Che Guevara taken by Alberto Korda on March 5, 1960. Without ever losing sight of the political and ideological ironies underpinning the legacy of the photo, Michael Casey has developed a clear-eyed narrative of the photo's cultural history; including its uses as propaganda, art, intellectual property, spiritual talisman and a conveyor of sacred values.
Shelved appropriate More...
Shelved appropriate More...
Aug 24, 2009
Scott
rated it: 
Michael Casey has an interesting idea here: basically, a biography of an image, in this case the Alberto Korda photograph of Che Guevera, which, in its many guises, could be the single most reproduced image in the world. Casey is strong on why the image serves so well as "branding" for so many different types of groups, usually revolutionary of some sort, but often with completely different values and tactics than Che espoused. Less effective are his inevitable, too long and lacking an
More...
Jul 24, 2011
The long, strange afterlife of the 1960 Alberto Korda photograph, on protest banners, t-shirts, designer t-shirts outlined in sequins, in Mexican liquor ads, framed by coca leaves in Evo Morales' office, as Jesus, burned in effigy in Miami, tattoos, as the subject of copyright suits by Korda and Che's bands of pro and anti-Castro children and as tourist industry.
Dec 18, 2009
kasia
rated it:
Absolutely riveting. Occasionally a little cliche, but overall, a really fascinating account of history, both of the image, the man, and several Latin American countries - especially Cuba.
Apr 22, 2011
Mary
rated it: 
If you want to know who the heck that guy is that you see everywhere, and why you see it everywhere - this might be the book you're looking for. The author take a good try at examining the extent to which the Che image is used, what it means, and who has the rights to use it in those manners. The analysis is a bit dense in some places, but at least Casey is giving the reader something to chew on.
[My star rating is based upon how well I think the author researched and analyzed Che's im More...
[My star rating is based upon how well I think the author researched and analyzed Che's im More...
May 13, 2009
Kevin
rated it: 
Much more than you ever wanted to know about the iconic photograph of Ernesto "Che" Guevara.
Sep 26, 2009
John
rated it:
Started off slow and got better at the end as the author stopped reciting facts and started discussing personalities and making observations.
Aug 10, 2009
Reverenddave
rated it:
It had its moments and it wasnt badly done, but I am not Noah and just couldnt maintain my interest in the backstory of brand establishment, even a brand as interesting and ubiquitous as this.
Feb 03, 2012
Feb 01, 2012
Jan 26, 2012
Jan 11, 2012
Dec 29, 2011
Dec 15, 2011
Dec 14, 2011
Dec 04, 2011
Nov 19, 2011
Nov 08, 2011
Nov 06, 2011
Nov 02, 2011
Oct 31, 2011
Oct 30, 2011
Oct 29, 2011
Oct 29, 2011
