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  <title><![CDATA[The Mind of the Market: How Biology and Psychology Shape Our Economic Lives]]></title>
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  <description><![CDATA[&lt;DIV&gt;<p><strong>&quot;[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating.&quot;—<em>Los Angeles Times Book Review</em></strong></p><p>How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller <em>The Mind of the Market</em> uncovers the evolutionary roots of our economic behavior.</p><p>Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don’t get a fair reward for their work.</p><p>Entertaining and eye-opening, <em>The Mind of the Market</em> explains the real science of economics.</p>&lt;/DIV&gt;]]></description>
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  <original_title>The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics</original_title>
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    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
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    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
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    <body><![CDATA[Many a year since enjoying his Why People Believe Weird Things, I am once again picking up on Shermer’s latest thoughts. Yet this time his ideas revolve around what makes up our economic minds and lives – rather than oddball cultish thinking, or contemporary popular myths. <br/><br/>Shermer le...<a href="http://www.goodreads.com/review/show/46019722">more...</a>]]></body>
    
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  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
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    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
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    <rating>5</rating>
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  <date_added>Tue Jul 07 00:14:15 -0700 2009</date_added>
  <date_updated>Tue Jul 07 00:15:33 -0700 2009</date_updated>
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    <body><![CDATA[Evolutionary perspectives on economics<br/><br/>This is a lively, entertaining, useful and uneven work. Author Michael Shermer ranges over an array of disciplines to synthesize current understanding of the intersection of economics and evolution. He defines and debunks homo economicus, or the econ...<a href="http://www.goodreads.com/review/show/62443243">more...</a>]]></body>
    
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      <review>
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  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
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  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
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    <rating>3</rating>
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  <read_at>Thu Apr 16 00:00:00 -0700 2009</read_at>
  <date_added>Fri Apr 17 13:31:06 -0700 2009</date_added>
  <date_updated>Fri Apr 17 13:37:17 -0700 2009</date_updated>
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    <body><![CDATA[I am a fan of Michael Shermer, but feel this was not his best work.  A lot of the information in this book is a re-telling of what he's already written, and then attempted to tie into economic theory (see The Science of Good and Evil).  I don't feel he made his thesis very strongly; in fact, I was l...<a href="http://www.goodreads.com/review/show/53047178">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/53047178]]></url>
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</review>
      <review>
  <id>51951469</id>
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  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
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  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
</book>

    <rating>2</rating>
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  <read_at>Mon Apr 13 00:00:00 -0700 2009</read_at>
  <date_added>Wed Apr 08 10:50:27 -0700 2009</date_added>
  <date_updated>Wed Apr 15 08:36:43 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was the first title for a new book club that I did the first review for. If you are interested in keeping up with the discussion that follows, you can visit the &lt;a ref=&quot;http://internationalleagueofskeptics.com/forum/index.php&quot;&gt;International League of Skeptics&lt;/a&gt;, and the ...<a href="http://www.goodreads.com/review/show/51951469">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/51951469]]></url>
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</review>
      <review>
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    <name><![CDATA[Josh]]></name>
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  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
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  <average_rating>3.45</average_rating>
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    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
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    <rating>3</rating>
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  <read_at>Wed Oct 01 00:00:00 -0700 2008</read_at>
  <date_added>Thu Feb 19 14:07:51 -0800 2009</date_added>
  <date_updated>Thu Feb 19 14:11:58 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a somewhat strange book, as it was written by an Ayn Rand libertarian, yet focuses on the findings from behavioral economics that in my mind show the idiocy of libertarian economics.  Ayn Rand thought altruism was a swear word and greed the highest moral value, yet behavioral economists conf...<a href="http://www.goodreads.com/review/show/46887892">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/46887892]]></url>
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      <review>
  <id>28474564</id>
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    <name><![CDATA[John]]></name>
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  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
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  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
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  <read_at>Fri Dec 19 20:16:50 -0800 2008</read_at>
  <date_added>Sun Jul 27 20:44:55 -0700 2008</date_added>
  <date_updated>Fri Dec 19 20:16:50 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[WinTroll alert!  WinTroll alert!   Sorry, I really started to get into this book, but it seems like he mentions either Microsoft or Windows or Bill Gates every five pages.   What seemed to be an exploration of new science in the service of economics, has turned into an apologia for a bad operating s...<a href="http://www.goodreads.com/review/show/28474564">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/28474564]]></url>
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</review>
      <review>
  <id>64499109</id>
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    <name><![CDATA[Allison]]></name>
    <location><![CDATA[Seattle, WA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1455333-allison]]></link>
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  <id type="integer">1960096</id>
  <isbn>0805078320</isbn>
  <isbn13>9780805078329</isbn13>
  <text_reviews_count type="integer">23</text_reviews_count>
  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190909843s/1960096.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1960096.The_Mind_of_the_Market_Compassionate_Apes_Competitive_Humans_and_Other_Tales_from_Evolutionary_Economics</link>
  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
</book>

    <rating>2</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jul 19 00:00:00 -0700 2009</read_at>
  <date_added>Wed Jul 22 06:36:36 -0700 2009</date_added>
  <date_updated>Wed Jul 22 06:40:42 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Dense and difficult to get through. Felt like a textbook. I didn't finish. The first half of every chapter essentially explains the definitions for different theories of evolution and psychology. The rest of the chapter reiterates the definitions and vaguely relates them back to the theme of the cha...<a href="http://www.goodreads.com/review/show/64499109">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/64499109]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/64499109]]></link>
</review>
      <review>
  <id>40100154</id>
    <user>
    <id>1635103</id>
    <name><![CDATA[Jim]]></name>
    <location><![CDATA[Columbus, OH]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1635103-jim]]></link>
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  <isbn>0805078320</isbn>
  <isbn13>9780805078329</isbn13>
  <text_reviews_count type="integer">23</text_reviews_count>
  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190909843s/1960096.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1960096.The_Mind_of_the_Market_Compassionate_Apes_Competitive_Humans_and_Other_Tales_from_Evolutionary_Economics</link>
  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jan 22 00:00:00 -0800 2009</read_at>
  <date_added>Sun Dec 14 16:16:40 -0800 2008</date_added>
  <date_updated>Sun Jan 25 16:19:35 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[<p>Most chapters follow this format: identify an economic scenario, and the most rational response to it; cite studies showing people consistently do something else; refer to fMRI studies that show the parts of the brain responsible for this behavior; cite other studies showing the same or similar beha...</p><a href="http://www.goodreads.com/review/show/40100154">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/40100154]]></url>
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</review>
      <review>
  <id>79991936</id>
    <user>
    <id>828852</id>
    <name><![CDATA[Mom]]></name>
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  <text_reviews_count type="integer">23</text_reviews_count>
  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190909843s/1960096.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1960096.The_Mind_of_the_Market_Compassionate_Apes_Competitive_Humans_and_Other_Tales_from_Evolutionary_Economics</link>
  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
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    <rating>2</rating>
  <votes>0</votes>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Nov 01 00:00:00 -0700 2009</read_at>
  <date_added>Sat Dec 05 13:04:32 -0800 2009</date_added>
  <date_updated>Sat Dec 05 13:06:51 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Disappointing book.  I don't care about his obsession with bicycing.  all his analogies are with his cycling passion.  Thick reading with unnecessarily deep psycho babble.<br/>Boo!  Felt like he was trying to show us how smart he is and not caring if we get his points.  Not very smart if you ask me...]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/79991936]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/79991936]]></link>
</review>
      <review>
  <id>42995769</id>
    <user>
    <id>1882006</id>
    <name><![CDATA[Clare]]></name>
    <location><![CDATA[Cape Town, 06, South Africa]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1882006-clare]]></link>
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  <isbn>0805078320</isbn>
  <isbn13>9780805078329</isbn13>
  <text_reviews_count type="integer">23</text_reviews_count>
  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190909843s/1960096.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1960096.The_Mind_of_the_Market_Compassionate_Apes_Competitive_Humans_and_Other_Tales_from_Evolutionary_Economics</link>
  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
</book>

    <rating>1</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="science" />
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Jan 14 03:57:55 -0800 2009</date_added>
  <date_updated>Wed Jan 14 04:01:39 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Shermer over-extends himself a bit on this one, venturing out of his usual playground of belief in all its guises, and I found the book to be little more than a collection of oft-repeated anecdotes and study results that didn't offer any new insights into very much at all.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/42995769]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/42995769]]></link>
</review>
      <review>
  <id>69834744</id>
    <user>
    <id>2674867</id>
    <name><![CDATA[Lynn]]></name>
    <location><![CDATA[Salt Lake City, UT]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/2674867-lynn-fikstad]]></link>
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  <isbn>0805078320</isbn>
  <isbn13>9780805078329</isbn13>
  <text_reviews_count type="integer">23</text_reviews_count>
  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190909843s/1960096.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1960096.The_Mind_of_the_Market_Compassionate_Apes_Competitive_Humans_and_Other_Tales_from_Evolutionary_Economics</link>
  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Nov 01 00:00:00 -0700 2008</read_at>
  <date_added>Wed Sep 02 13:11:29 -0700 2009</date_added>
  <date_updated>Wed Sep 02 13:14:33 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[An OK book; not one of his better ones.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/69834744]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/69834744]]></link>
</review>
      <review>
  <id>28581077</id>
    <user>
    <id>528719</id>
    <name><![CDATA[Sara]]></name>
    <location><![CDATA[The United States]]></location>
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  <isbn>0805078320</isbn>
  <isbn13>9780805078329</isbn13>
  <text_reviews_count type="integer">23</text_reviews_count>
  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190909843s/1960096.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1960096.The_Mind_of_the_Market_Compassionate_Apes_Competitive_Humans_and_Other_Tales_from_Evolutionary_Economics</link>
  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
</book>

    <rating>2</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jul 28 00:00:00 -0700 2008</read_at>
  <date_added>Mon Jul 28 22:04:20 -0700 2008</date_added>
  <date_updated>Mon Jul 28 22:06:35 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book has a lot of sloppy writing (note to author, please look up the correct definition of 'exacerbate') and at times reads like a libertarian manifesto, but it does make a decent central point: the way our psychologies evolved helps explains why we make the economic decisions we do, even if th...<a href="http://www.goodreads.com/review/show/28581077">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/28581077]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/28581077]]></link>
</review>
      <review>
  <id>31088192</id>
    <user>
    <id>3112</id>
    <name><![CDATA[Scott]]></name>
    <location><![CDATA[San Mateo, CA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/3112-scott]]></link>
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  <isbn>0805078320</isbn>
  <isbn13>9780805078329</isbn13>
  <text_reviews_count type="integer">23</text_reviews_count>
  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190909843s/1960096.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1960096.The_Mind_of_the_Market_Compassionate_Apes_Competitive_Humans_and_Other_Tales_from_Evolutionary_Economics</link>
  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Aug 24 16:45:47 -0700 2008</date_added>
  <date_updated>Sun Aug 24 16:51:28 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I didn't enjoy this as much as Shermer's previous books since it didn't really seem to have a coherent central message or theme, but it did have quite a few interesting studies/stories about why free markets are more efficient, what makes people happy, and the irrationality of people making economic...<a href="http://www.goodreads.com/review/show/31088192">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/31088192]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/31088192]]></link>
</review>
      <review>
  <id>21523767</id>
    <user>
    <id>677724</id>
    <name><![CDATA[Wellington]]></name>
    <location><![CDATA[Phoenix, AZ]]></location>
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  <isbn>0805078320</isbn>
  <isbn13>9780805078329</isbn13>
  <text_reviews_count type="integer">23</text_reviews_count>
  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
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  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue May 27 00:00:00 -0700 2008</read_at>
  <date_added>Sat May 03 11:40:17 -0700 2008</date_added>
  <date_updated>Wed May 28 07:53:56 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[<br/>Why do we make the choices we make? How much are we a product of culture / marketing?  Why do we do the things we do?  How much of our lives.. our circumstances ... did we create ourselves?  A lot of the books I read approach these subjects.  Perhaps, because I read so many of them, a lot of t...<a href="http://www.goodreads.com/review/show/21523767">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/21523767]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/21523767]]></link>
</review>
      <review>
  <id>57647415</id>
    <user>
    <id>533671</id>
    <name><![CDATA[Steve]]></name>
    <location><![CDATA[Williamsburg, VA]]></location>
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  <text_reviews_count type="integer">23</text_reviews_count>
  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
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  <link>http://www.goodreads.com/book/show/1960096.The_Mind_of_the_Market_Compassionate_Apes_Competitive_Humans_and_Other_Tales_from_Evolutionary_Economics</link>
  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
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  <read_at>Tue Aug 11 00:00:00 -0700 2009</read_at>
  <date_added>Thu May 28 13:47:56 -0700 2009</date_added>
  <date_updated>Tue Aug 11 08:08:08 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book is not as much a review of biology and evolutionary psychology as it is a (rather weak) defense of free-market capitalism.  Sadly, it fails on its attempts to deliver genuine insight into either psychology or economics.  <br/><br/>I gave the book three stars, because I enjoyed very much ...<a href="http://www.goodreads.com/review/show/57647415">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/57647415]]></url>
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</review>
      <review>
  <id>25962535</id>
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    <name><![CDATA[Erik]]></name>
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  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
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  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
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    <rating>2</rating>
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  <read_at>Tue Jul 08 00:00:00 -0700 2008</read_at>
  <date_added>Mon Jun 30 17:16:26 -0700 2008</date_added>
  <date_updated>Tue Jul 08 09:54:01 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book was just ok. It seemed to jump around a lot and never really provided a simple, concise idea that the book was written around... besides - 'our markets are the way they are because we evolved the way we did.'<br/><br/>For other books about why we think the way we do, check out &quot;Pred...<a href="http://www.goodreads.com/review/show/25962535">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/25962535]]></url>
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</review>
      <review>
  <id>36617421</id>
    <user>
    <id>1667510</id>
    <name><![CDATA[Josh]]></name>
    <location><![CDATA[Bloomington, IN]]></location>
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  <text_reviews_count type="integer">23</text_reviews_count>
  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190909843s/1960096.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1960096.The_Mind_of_the_Market_Compassionate_Apes_Competitive_Humans_and_Other_Tales_from_Evolutionary_Economics</link>
  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
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  <read_at>Thu Oct 01 00:00:00 -0700 2009</read_at>
  <date_added>Fri Oct 31 06:55:07 -0700 2008</date_added>
  <date_updated>Thu Dec 17 16:58:32 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Listened to the abridged version...<br/><br/>Shermer introduces the idea of evolutionary economics explaining how capitalism seems to be built into our brains.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/36617421]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/36617421]]></link>
</review>
      <review>
  <id>12660457</id>
    <user>
    <id>716933</id>
    <name><![CDATA[Mr. Shits]]></name>
    <location><![CDATA[Philadelphia, PA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/716933-mr-shits]]></link>
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  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190909843s/1960096.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1960096.The_Mind_of_the_Market_Compassionate_Apes_Competitive_Humans_and_Other_Tales_from_Evolutionary_Economics</link>
  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
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    <rating>3</rating>
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  <read_at>Thu Apr 02 06:27:12 -0700 2009</read_at>
  <date_added>Wed Jan 16 08:17:38 -0800 2008</date_added>
  <date_updated>Thu Apr 02 06:27:12 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I saw him promoting his book at the Ethics Society of Philadelphia (01/15/08).  The talk was good, so I bought his book and got it signed.<br/><br/>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/12660457]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/12660457]]></link>
</review>
      <review>
  <id>35209832</id>
    <user>
    <id>1616938</id>
    <name><![CDATA[RunColo]]></name>
    <location><![CDATA[Denver, CO]]></location>
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  <text_reviews_count type="integer">23</text_reviews_count>
  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190909843s/1960096.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1960096.The_Mind_of_the_Market_Compassionate_Apes_Competitive_Humans_and_Other_Tales_from_Evolutionary_Economics</link>
  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
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    <rating>2</rating>
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  <date_added>Mon Oct 13 13:27:06 -0700 2008</date_added>
  <date_updated>Mon Oct 20 11:18:07 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Ok book, but I had read/heard of most of the case studies mentioned in the book, thus it got to be redundant.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/35209832]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/35209832]]></link>
</review>
      <review>
  <id>25865352</id>
    <user>
    <id>695768</id>
    <name><![CDATA[Carmen]]></name>
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  <title>
    <![CDATA[The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190909843m/1960096.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190909843s/1960096.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1960096.The_Mind_of_the_Market_Compassionate_Apes_Competitive_Humans_and_Other_Tales_from_Evolutionary_Economics</link>
  <average_rating>3.45</average_rating>
  <ratings_count>80</ratings_count>
  <description>
    <![CDATA[Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.]]>
  </description>
  <published>2007</published>
</book>

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  <date_added>Sun Jun 29 18:35:30 -0700 2008</date_added>
  <date_updated>Sun Jun 29 18:36:59 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[So far, I find our primordial brains stifling our advancement in modern-day society. Very interesting.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/25865352]]></url>
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