false 6050638 1 By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? <i>Web Marketing For Dummies, 2nd Edition</i> shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. <p> In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to: <ul> <li>Craft an online marketing plan, set site goals, and define your market <li>Uncover what makes an effective online storefront and what your site must offer to encourage shoppers <li>Use e-mail marketing effectively and spread the word via e-newsletters <li>Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies <li>Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site <li>Track site activity with Web analytics, interpret sales statistics, and determine where problems originate <li>Take advantage of search engines where you can submit your site for free <li>Encourage visitors to come back and find subscribers for your online newsletter </ul> <p> Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. <i>Web Marketing For Dummies, 2nd Edition</i> makes it easy! 6226301 10 12 2008 Web Marketing For Dummies (For Dummies (Computer/Tech)) 0 0 4 0 0 0 false false Wed Oct 07 16:16:40 -0700 2009 Wed Oct 07 16:16:40 -0700 2009 0 0 false false Wed Sep 02 05:57:07 -0700 2009 Wed Sep 02 05:57:07 -0700 2009 0 0 false false Sun May 10 11:50:25 -0700 2009 Sun May 10 11:50:25 -0700 2009 0 0 false false Mon Jan 12 10:01:32 -0800 2009 Mon Jan 12 10:01:32 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=6050638