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  <title><![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]></title>
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  <description><![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]></description>
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    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
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  <read_at>Thu Apr 02 00:00:00 -0700 2009</read_at>
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  <date_updated>Tue May 19 05:32:13 -0700 2009</date_updated>
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    <body><![CDATA[Even when all bets are off you still can turn it around. Execution is key. Corporate culture is of the utmost importance. Customer focus. Knowing when to cut your losses with a product line, plan etc.<br/><br/>* communication, “Say what you do, do what you say” could be one of his mottos, at a...<a href="http://www.goodreads.com/review/show/50289818">more...</a>]]></body>
    
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      <review>
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    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
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    <rating>4</rating>
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  <read_at>Mon Jan 05 00:00:00 -0800 2009</read_at>
  <date_added>Sat Jan 17 13:28:15 -0800 2009</date_added>
  <date_updated>Sat Jan 17 13:43:51 -0800 2009</date_updated>
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    <body><![CDATA[IBM was on the brink of failure in the early 90's and this book talks about how Louis Gerstner joined the company as an outsider and turned around the company into profitable ways. It was an interesting read for me (esp. as I work for the company).]]></body>
    
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      <review>
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    <name><![CDATA[Adam]]></name>
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    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
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  <average_rating>3.69</average_rating>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
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    <rating>4</rating>
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  <read_at>Wed Oct 01 00:00:00 -0700 2008</read_at>
  <date_added>Tue Jun 23 21:49:08 -0700 2009</date_added>
  <date_updated>Tue Jun 23 21:49:34 -0700 2009</date_updated>
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    <body><![CDATA[ account from the CEO of IBM on how he was hired to turn the company around in 1993 and his experiences/lessons learned over the next decade.  Lots of good insight on the history of the technology industry.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/60886412]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/60886412]]></link>
</review>
      <review>
  <id>63717011</id>
    <user>
    <id>2529347</id>
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    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
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  <average_rating>3.69</average_rating>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
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    <rating>4</rating>
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  <read_at>Fri May 15 00:00:00 -0700 2009</read_at>
  <date_added>Thu Jul 16 08:41:26 -0700 2009</date_added>
  <date_updated>Thu Jul 16 09:00:57 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I read this as my company was undergoing a reorganization after the economic downturn of 2009. I found this book very infomrative. I picked up severl things to take back to my job. ]]></body>
    
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    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
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  <average_rating>3.69</average_rating>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
</book>

    <rating>4</rating>
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    <body><![CDATA[It's interesting to hear it from an ex-CEO how he resurrected a falling company. Also gives a great insight into how a large organization by IBM is run.]]></body>
    
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    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
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    <rating>4</rating>
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  <date_updated>Sat Nov 07 09:54:14 -0800 2009</date_updated>
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    <body><![CDATA[Liked that the book was written by Lou and not a ghostwriter.  Had a chance to meet him in NY which is why I read it.  Wasn't expecting to enjoy it but I did.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/77011032]]></url>
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      <review>
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    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
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    <rating>5</rating>
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  <date_updated>Fri May 08 08:08:32 -0700 2009</date_updated>
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    <body><![CDATA[This book was included in my book: The 100 Best Business Books of All Time. <a rel="nofollow" target="_blank" href="http://www.100bestbiz.com">www.100bestbiz.com</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/55366587]]></url>
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      <review>
  <id>65942573</id>
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    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
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  <date_added>Sun Aug 02 20:06:02 -0700 2009</date_added>
  <date_updated>Sun Aug 02 20:07:19 -0700 2009</date_updated>
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    <body><![CDATA[Interesting IT history. Possibly a little too one sided, but some useful nuggets and tips]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/65942573]]></url>
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      <review>
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    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
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    <rating>5</rating>
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  <date_added>Sat Dec 20 06:55:58 -0800 2008</date_added>
  <date_updated>Sat Dec 20 06:59:21 -0800 2008</date_updated>
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    <body><![CDATA[Phenomenal turnaround - excellent study of strategic decision making.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/40517342]]></url>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
</book>

    <rating>4</rating>
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  <read_at>Sun Nov 16 00:00:00 -0800 2008</read_at>
  <date_added>Sun Nov 16 08:20:43 -0800 2008</date_added>
  <date_updated>Sun Nov 16 08:22:09 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great business book, perhaps because it was written by the man himself, rather than some ghostwriter.  Easily readable reference on how to be an effective change leader.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/37859207]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/37859207]]></link>
</review>
      <review>
  <id>41418778</id>
    <user>
    <id>1848907</id>
    <name><![CDATA[Jay]]></name>
    <location><![CDATA[Littleton, CO]]></location>
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  <isbn>0007153538</isbn>
  <isbn13>9780007153534</isbn13>
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  <title>
    <![CDATA[Who Says Elephants Can't Dance?: How I Turned Around IBM]]>
  </title>
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  <average_rating>4.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
</book>

    <rating>4</rating>
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  <read_at>Mon Jan 01 00:00:00 -0800 2001</read_at>
  <date_added>Wed Dec 31 11:33:32 -0800 2008</date_added>
  <date_updated>Wed Dec 31 11:40:36 -0800 2008</date_updated>
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    <body><![CDATA[I found Lou's experiences with IBM to be invaluable for leadership types.  To walk into an industry he knows nothing about and make drastic, yet innovative changes is inspiring.  It was also appealing to know that I worked at IBM while Lou was performing his magic.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/41418778]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/41418778]]></link>
</review>
      <review>
  <id>23279407</id>
    <user>
    <id>45773</id>
    <name><![CDATA[Alex]]></name>
    <location><![CDATA[Brighton, MA]]></location>
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  <isbn>0060523794</isbn>
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  <title>
    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
  </title>
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  <average_rating>3.69</average_rating>
  <ratings_count>142</ratings_count>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
</book>

    <rating>4</rating>
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  <read_at>Thu May 01 00:00:00 -0700 2008</read_at>
  <date_added>Thu May 29 21:30:56 -0700 2008</date_added>
  <date_updated>Thu Jul 03 18:10:38 -0700 2008</date_updated>
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    <body><![CDATA[An interesting discussion of how Gerstner changed IBM's culture and focused the company on what it could do best. It was worth reading, but I think you could stop about 70% through and still take away a lot.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/23279407]]></url>
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      <review>
  <id>660033</id>
    <user>
    <id>46422</id>
    <name><![CDATA[TK]]></name>
    <location><![CDATA[Austin, TX]]></location>
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  <title>
    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
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  <average_rating>3.69</average_rating>
  <ratings_count>142</ratings_count>
  <description>
    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
</book>

    <rating>4</rating>
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  <read_at>Sat Mar 01 00:00:00 -0800 2003</read_at>
  <date_added>Tue Apr 10 07:56:38 -0700 2007</date_added>
  <date_updated>Tue Apr 10 08:00:02 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[<br/>Gerstner was an agent of change and I must learn as much as I can about people who possess this quality.  <br/><br/>The book does a great job walking you though his thought processes and the change he brought to IBM]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/660033]]></url>
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</review>
      <review>
  <id>15773873</id>
    <user>
    <id>920893</id>
    <name><![CDATA[Suresh]]></name>
    <location><![CDATA[The United Arab Emirates]]></location>
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  <id type="integer">2006732</id>
  <isbn>9571338141</isbn>
  <isbn13>9789571338149</isbn13>
  <text_reviews_count type="integer">2</text_reviews_count>
  <title>
    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround (Traditional Chinese) ('Shei shuo da xiang bu hui tiao wu', in traditional Chinese, NOT in English)]]>
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  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
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  <link>http://www.goodreads.com/book/show/2006732.Who_Says_Elephants_Can_t_Dance_Inside_IBM_s_Historic_Turnaround</link>
  <average_rating>4.00</average_rating>
  <ratings_count>3</ratings_count>
  <description>
    <![CDATA[<p><em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.</p>]]>
  </description>
  <published>1975</published>
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    <rating>4</rating>
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  <date_added>Tue Feb 19 05:11:32 -0800 2008</date_added>
  <date_updated>Tue Feb 19 05:12:23 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[An almost 'novel' like narration of IBM's turn around. This company is 97 years old and still relevant in today's business, which says a lot.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/15773873]]></url>
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      <review>
  <id>30766411</id>
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    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
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  <average_rating>3.69</average_rating>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
  </description>
  <published>1975</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Thu Aug 21 05:28:36 -0700 2008</date_added>
  <date_updated>Thu Aug 21 05:29:39 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book teaches us how to deal with people and make it work when nobody thinks you can do it.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/30766411]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/30766411]]></link>
</review>
      <review>
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    <![CDATA[Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround]]>
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
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    <body><![CDATA[a very interesting book - if you like the business world. <br/>I learned a lot about IBM. ]]></body>
    
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
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    <body><![CDATA[A good perspective of the tribulations of dramatic change within an organization. ]]></body>
    
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    <![CDATA[<p>In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.</p> <p>Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.</p> <p>Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, &quot;The last thing IBM needs right now is a vision.&quot;</p> <p><em>Who Says Elephants Can't Dance?</em> tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.</p> <p>The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, <em>Who Says Elephants Can't Dance?</em> sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run.</p> <p>In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.</p> <p>Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey &amp; Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.</p>]]>
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    <body><![CDATA[One of the best business books I've read.  Very pragmatic, and well told.]]></body>
    
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    <body><![CDATA[Interesting even if you have little knowledge of business.]]></body>
    
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    <body><![CDATA[great business come back from the brink]]></body>
    
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