false 6036435 1 “The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.<br /><br />This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”<br /><br /> <p> <table border="0" width="95%"> <tbody> <tr> <td colspan="4"><span class="h1"><strong>Excerpts from <em>The Designful Company</em></strong><br />(Click images for larger versions)</span></td> </tr> <tr> <td align="center"><img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_1_sm.gif" /></td> <td align="center"><img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_2_sm.gif" /></td> <td align="center"><img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_3_sm.gif" /></td> <td align="center"><img border="0" src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_4_sm.gif" /></td> </tr> </tbody> </table> </p> 6211951 1 1 2009 The Designful Company: How to build a culture of nonstop innovation (Voices That Matter) total:18|5:1|4:0|3:2|2:0|1:0| 18 66 36 7 3 0 false false Sun Feb 08 00:00:00 -0800 2009 Thu Feb 12 13:42:05 -0800 2009 Thu Feb 12 13:49:48 -0800 2009 1
The Plot: All of Neumeier's books are wr...more...]]> 3 0 false false Mon Oct 19 00:00:00 -0700 2009 Wed Sep 16 03:47:53 -0700 2009 Mon Oct 19 04:20:19 -0700 2009 I've been reading about design thinking for several years now -- seemingly through the phrase's various cycles of ascendancy into the way to save your business and descent into cliche -- so it was pretty hard for me to get psyched about it. It's not bad, really. it covers the basic ground of...more...]]> 4 0 false false Wed Apr 01 07:47:31 -0700 2009 Wed Apr 08 07:43:09 -0700 2009 more...]]> 4 0 false false Thu Jul 09 15:44:27 -0700 2009 Thu Jul 09 16:49:36 -0700 2009 5 0 false false Thu Oct 22 00:00:00 -0700 2009 Mon Oct 26 15:29:24 -0700 2009 Mon Oct 26 15:32:05 -0700 2009 1 0 false false Tue May 12 00:00:00 -0700 2009 Thu Apr 30 11:00:49 -0700 2009 Tue May 12 07:57:42 -0700 2009 0 0 false false Mon Apr 20 00:00:00 -0700 2009 Sun Mar 29 18:37:22 -0700 2009 Sun May 03 17:29:35 -0700 2009 more...]]> 0 0 false false Fri Nov 13 19:26:35 -0800 2009 Fri Nov 13 21:27:18 -0800 2009 0 0 false false Wed Nov 04 14:40:28 -0800 2009 Wed Nov 04 14:40:28 -0800 2009 0 0 false false Wed Nov 04 14:01:57 -0800 2009 Wed Nov 04 14:02:01 -0800 2009 0 0 false false Wed Oct 28 03:39:23 -0700 2009 Wed Oct 28 03:39:23 -0700 2009 0 0 false false Wed Oct 14 10:36:23 -0700 2009 Wed Oct 14 10:36:23 -0700 2009 0 0 false false Mon Oct 12 21:08:34 -0700 2009 Mon Oct 12 21:08:34 -0700 2009 3 0 false false Fri Oct 09 22:03:36 -0700 2009 Fri Oct 09 22:03:45 -0700 2009 0 0 false false Mon Sep 14 05:42:30 -0700 2009 Mon Sep 14 05:42:30 -0700 2009 3 0 false false Mon Aug 31 11:44:49 -0700 2009 Fri Aug 28 12:52:59 -0700 2009 Mon Aug 31 11:44:49 -0700 2009 5 0 false false Tue Jul 28 07:39:26 -0700 2009 Tue Jul 28 07:39:26 -0700 2009 0 0 false false Sat Jul 25 15:57:36 -0700 2009 Sat Jul 25 15:57:36 -0700 2009 0 0 false false Fri Jul 10 01:06:03 -0700 2009 Fri Jul 10 01:06:10 -0700 2009 4 0 false false Thu Jul 09 21:58:49 -0700 2009 Thu Jul 09 21:58:49 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=6036435