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  <title><![CDATA[The Designful Company: How to build a culture of nonstop innovation (Voices That Matter)]]></title>
  <isbn><![CDATA[0321580060]]></isbn>
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  <description><![CDATA[“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.<br/><br/>This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”<br/><br/>  <p>  &lt;table border=&quot;0&quot; width=&quot;95%&quot;&gt;  &lt;tbody&gt;  &lt;tr&gt;  &lt;td colspan=&quot;4&quot;&gt;&lt;span class=&quot;h1&quot;&gt;<strong>Excerpts from <em>The Designful Company</em></strong><br/>(Click images for larger   versions)    &lt;tr&gt;  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_1_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_2_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_3_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_4_sm.gif" class="escapedImg"/>        </p>]]></description>
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    <name><![CDATA[Brittany]]></name>
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  <title>
    <![CDATA[The Designful Company: How to build a culture of nonstop innovation]]>
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    <![CDATA[“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.<br/><br/>This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”<br/><br/>  <p>  &lt;table border=&quot;0&quot; width=&quot;95%&quot;&gt;  &lt;tbody&gt;  &lt;tr&gt;  &lt;td colspan=&quot;4&quot;&gt;&lt;span class=&quot;h1&quot;&gt;<strong>Excerpts from <em>The Designful Company</em></strong><br/>(Click images for larger   versions)    &lt;tr&gt;  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_1_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_2_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_3_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_4_sm.gif" class="escapedImg"/>        </p>]]>
  </description>
  <published>2009</published>
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    <rating>3</rating>
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  <recommended_for><![CDATA[Business Managers, CEOs, Executives, Business Owners, Brand Managers]]></recommended_for>
  <recommended_by><![CDATA[Me]]></recommended_by>
  <read_at>Sun Feb 08 00:00:00 -0800 2009</read_at>
  <date_added>Thu Feb 12 13:42:05 -0800 2009</date_added>
  <date_updated>Thu Feb 12 13:49:48 -0800 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[How I Came To Read This Book: My boss &amp; I have a common favourite business author in the form of Marty Neumeier. For his wedding, I preordered him the latest Neumeier tome and he was nice enough to lend it to me before he had the chance to read it.<br/><br/>The Plot: All of Neumeier's books are wr...<a href="http://www.goodreads.com/review/show/46172400">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/46172400]]></url>
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      <review>
  <id>71388668</id>
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    <name><![CDATA[Kip]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>
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  <title>
    <![CDATA[The Designful Company: How to build a culture of nonstop innovation]]>
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  <description>
    <![CDATA[“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.<br/><br/>This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”<br/><br/>  <p>  &lt;table border=&quot;0&quot; width=&quot;95%&quot;&gt;  &lt;tbody&gt;  &lt;tr&gt;  &lt;td colspan=&quot;4&quot;&gt;&lt;span class=&quot;h1&quot;&gt;<strong>Excerpts from <em>The Designful Company</em></strong><br/>(Click images for larger   versions)    &lt;tr&gt;  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_1_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_2_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_3_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_4_sm.gif" class="escapedImg"/>        </p>]]>
  </description>
  <published>2009</published>
</book>

    <rating>3</rating>
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  <read_at>Mon Oct 19 00:00:00 -0700 2009</read_at>
  <date_added>Wed Sep 16 03:47:53 -0700 2009</date_added>
  <date_updated>Mon Oct 19 04:20:19 -0700 2009</date_updated>
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    <body><![CDATA[<br/>I've been reading about design thinking for several years now -- seemingly through the phrase's various cycles of ascendancy into the way to save your business and descent into cliche -- so it was pretty hard for me to get psyched about it.  It's not bad, really.  it covers the basic ground of...<a href="http://www.goodreads.com/review/show/71388668">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/71388668]]></url>
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</review>
      <review>
  <id>51134578</id>
    <user>
    <id>62517</id>
    <name><![CDATA[Smash]]></name>
    <location><![CDATA[New York, NY]]></location>
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  <title>
    <![CDATA[The Designful Company: How to build a culture of nonstop innovation]]>
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    <![CDATA[“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.<br/><br/>This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”<br/><br/>  <p>  &lt;table border=&quot;0&quot; width=&quot;95%&quot;&gt;  &lt;tbody&gt;  &lt;tr&gt;  &lt;td colspan=&quot;4&quot;&gt;&lt;span class=&quot;h1&quot;&gt;<strong>Excerpts from <em>The Designful Company</em></strong><br/>(Click images for larger   versions)    &lt;tr&gt;  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_1_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_2_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_3_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_4_sm.gif" class="escapedImg"/>        </p>]]>
  </description>
  <published>2009</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Wed Apr 01 07:47:31 -0700 2009</date_added>
  <date_updated>Wed Apr 08 07:43:09 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Another short gem from Marty Neumeier, this is a great, quick read about how to design a company that itself generates innovation and design.  Neumeier provides a range of ideas, from how to build a culture of innovation (sound familiar, IDEOers?) to how innovation can clearly (and measurably) impac...<a href="http://www.goodreads.com/review/show/51134578">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/51134578]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/51134578]]></link>
</review>
      <review>
  <id>62826505</id>
    <user>
    <id>2504030</id>
    <name><![CDATA[Tim]]></name>
    <location><![CDATA[Fayetteville, AR]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/2504030-tim]]></link>
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  <title>
    <![CDATA[The Designful Company: How to build a culture of nonstop innovation]]>
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  <link>http://www.goodreads.com/book/show/6036435.The_Designful_Company_How_to_build_a_culture_of_nonstop_innovation</link>
  <average_rating>3.68</average_rating>
  <ratings_count>19</ratings_count>
  <description>
    <![CDATA[“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.<br/><br/>This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”<br/><br/>  <p>  &lt;table border=&quot;0&quot; width=&quot;95%&quot;&gt;  &lt;tbody&gt;  &lt;tr&gt;  &lt;td colspan=&quot;4&quot;&gt;&lt;span class=&quot;h1&quot;&gt;<strong>Excerpts from <em>The Designful Company</em></strong><br/>(Click images for larger   versions)    &lt;tr&gt;  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_1_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_2_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_3_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_4_sm.gif" class="escapedImg"/>        </p>]]>
  </description>
  <published>2009</published>
</book>

    <rating>4</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Thu Jul 09 15:44:27 -0700 2009</date_added>
  <date_updated>Thu Jul 09 16:49:36 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Like many people in my profession, I was a huge fan of Critique magazine, a product of Marty Neumeier's. This book is a pleasure to browse for that same aesthetic appeal, and it's a very light read (but an inspiring one).]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/62826505]]></url>
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    <name><![CDATA[Andreas]]></name>
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  <title>
    <![CDATA[The Designful Company: How to build a culture of nonstop innovation]]>
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    <![CDATA[“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.<br/><br/>This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”<br/><br/>  <p>  &lt;table border=&quot;0&quot; width=&quot;95%&quot;&gt;  &lt;tbody&gt;  &lt;tr&gt;  &lt;td colspan=&quot;4&quot;&gt;&lt;span class=&quot;h1&quot;&gt;<strong>Excerpts from <em>The Designful Company</em></strong><br/>(Click images for larger   versions)    &lt;tr&gt;  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_1_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_2_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_3_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_4_sm.gif" class="escapedImg"/>        </p>]]>
  </description>
  <published>2009</published>
</book>

    <rating>5</rating>
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  <read_at>Thu Oct 22 00:00:00 -0700 2009</read_at>
  <date_added>Mon Oct 26 15:29:24 -0700 2009</date_added>
  <date_updated>Mon Oct 26 15:32:05 -0700 2009</date_updated>
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    <body><![CDATA[Different, inspiring and motivating! When you are involved in any sort of product/service creation, this is a must-read. It also helps you to understand better how some of current &quot;old-school&quot; companies work.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/75815521]]></url>
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      <review>
  <id>54486689</id>
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    <![CDATA[The Designful Company: How to build a culture of nonstop innovation]]>
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    <![CDATA[“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.<br/><br/>This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”<br/><br/>  <p>  &lt;table border=&quot;0&quot; width=&quot;95%&quot;&gt;  &lt;tbody&gt;  &lt;tr&gt;  &lt;td colspan=&quot;4&quot;&gt;&lt;span class=&quot;h1&quot;&gt;<strong>Excerpts from <em>The Designful Company</em></strong><br/>(Click images for larger   versions)    &lt;tr&gt;  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_1_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_2_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_3_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_4_sm.gif" class="escapedImg"/>        </p>]]>
  </description>
  <published>2009</published>
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    <rating>1</rating>
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  <read_at>Tue May 12 00:00:00 -0700 2009</read_at>
  <date_added>Thu Apr 30 11:00:49 -0700 2009</date_added>
  <date_updated>Tue May 12 07:57:42 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Boring. It reads like a manifesto, even though the author begins the book stating that it isn't. All platitudes. There's really nothing objectionable in this book, which is what's wrong with it. Nothing surprising, interesting, thought-provoking, novel. Design is good. That's it. Thanks for that.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/54486689]]></url>
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    <![CDATA[The Designful Company: How to build a culture of nonstop innovation]]>
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    <![CDATA[“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.<br/><br/>This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”<br/><br/>  <p>  &lt;table border=&quot;0&quot; width=&quot;95%&quot;&gt;  &lt;tbody&gt;  &lt;tr&gt;  &lt;td colspan=&quot;4&quot;&gt;&lt;span class=&quot;h1&quot;&gt;<strong>Excerpts from <em>The Designful Company</em></strong><br/>(Click images for larger   versions)    &lt;tr&gt;  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_1_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_2_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_3_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_4_sm.gif" class="escapedImg"/>        </p>]]>
  </description>
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  <read_at>Mon Apr 20 00:00:00 -0700 2009</read_at>
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  <date_updated>Sun May 03 17:29:35 -0700 2009</date_updated>
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    <body><![CDATA[This book was really interesting, but the steps described will be hard to truly implement unless you are a very high level manager or decision maker.  Even so, it reminded me the importance of being the change I'd like to see, and cultivating a group of like minded coworkers to spur change from with...<a href="http://www.goodreads.com/review/show/50862405">more...</a>]]></body>
    
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      <review>
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    <![CDATA[The Designful Company: How to build a culture of nonstop innovation]]>
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    <![CDATA[“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.<br/><br/>This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”<br/><br/>  <p>  &lt;table border=&quot;0&quot; width=&quot;95%&quot;&gt;  &lt;tbody&gt;  &lt;tr&gt;  &lt;td colspan=&quot;4&quot;&gt;&lt;span class=&quot;h1&quot;&gt;<strong>Excerpts from <em>The Designful Company</em></strong><br/>(Click images for larger   versions)    &lt;tr&gt;  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_1_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_2_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_3_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_4_sm.gif" class="escapedImg"/>        </p>]]>
  </description>
  <published>2009</published>
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  <date_added>Thu Dec 17 11:17:25 -0800 2009</date_added>
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    <![CDATA[The Designful Company: How to build a culture of nonstop innovation]]>
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    <![CDATA[“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.<br/><br/>This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”<br/><br/>  <p>  &lt;table border=&quot;0&quot; width=&quot;95%&quot;&gt;  &lt;tbody&gt;  &lt;tr&gt;  &lt;td colspan=&quot;4&quot;&gt;&lt;span class=&quot;h1&quot;&gt;<strong>Excerpts from <em>The Designful Company</em></strong><br/>(Click images for larger   versions)    &lt;tr&gt;  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_1_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_2_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_3_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_4_sm.gif" class="escapedImg"/>        </p>]]>
  </description>
  <published>2009</published>
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    <![CDATA[The Designful Company: How to build a culture of nonstop innovation]]>
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    <![CDATA[“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.<br/><br/>This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”<br/><br/>  <p>  &lt;table border=&quot;0&quot; width=&quot;95%&quot;&gt;  &lt;tbody&gt;  &lt;tr&gt;  &lt;td colspan=&quot;4&quot;&gt;&lt;span class=&quot;h1&quot;&gt;<strong>Excerpts from <em>The Designful Company</em></strong><br/>(Click images for larger   versions)    &lt;tr&gt;  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_1_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_2_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_3_sm.gif" class="escapedImg"/>  &lt;td align=&quot;center&quot;&gt;<img src="http://g-ecx.images-amazon.com/images/G/01/books/dcallan/dc_excerpt_4_sm.gif" class="escapedImg"/>        </p>]]>
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  <published>2009</published>
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  <date_added>Fri Nov 13 19:26:35 -0800 2009</date_added>
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