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Enchanted, Inc. (Enchanted, Inc. #1)

by Shanna Swendson (Goodreads Author)

3.85 of 5 stars 3.85 · rating details · 4,789 ratings · 637 reviews

Paperback, 308 pages

Published May 31st 2005 by Ballantine Books

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Community Reviews

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Aug 22, 2008 Mary rated it 3 of 5 stars

Shelves: books-i-own

Enchanted, Inc. was on my mental list of to read books for a while. After reading a heavier fiction book I thought something a little less deep would be nice. That's when I picked up this delightfully, light-hearted read. At first I wasn't sure I would enjoy it. So many had compared it to Harry Potter and Im one of the few people in the world who did not fall in love with that series. Not that I hate it, I just don't love it. Luckily I gave this one a try. Shortly after finishing it I ordered th...more

10 likes · like · see review

Jun 29, 2010 Andrea rated it 5 of 5 stars

Shelves: favs

This is a fun, "take-me-away" book. I loved the whole series!
They have great characters, and it's in NYC (I heart NYC) and
a really fun story. Like modern day fairy tales, it's just fun! :)

(there are a ::few:: swear words, why do they always do that?)

8 likes · like · see review

Mar 11, 2013 Sarah rated it 5 of 5 stars Recommends it for: anyone

Shelves: re-read

I loved this book! It was such a lighthearted fun read I think it only took me one day. It is a fantasy book, but it takes place in the 'normal' New York, NY world and it made me believe it could happen. I really enjoy fantasy anyway, so it may not be for those that don't enjoy reading about magic, but it took it in such a different direction. The heroine has no magic, but has a lot of business savvy and that made this so different than other 'magic' books that i've read.

re-read 2/28/13

5 likes · like · see review

May 11, 2010 Anki rated it 5 of 5 stars

Recommended to Anki by: Lanea Zimmerman

Shelves: status—own, fantasy, favorites, reread, urban-fantasy

One of my friends from college told me about this book and told me I just *had* to read it. I'm always looking for book recommendations, so I found a copy and read it. I promptly fell in love with the characters and the story--whimsical and practical all the the same time. As soon as I finished reading it I think I started again, and I've read it many times since then...when I'm not lending my copy out to people to introduce them to the wonderful story!

6 likes · like · see review

Sep 26, 2008 Tealen rated it 5 of 5 stars

This is a fun series that I stumbled upon. It is lighthearted and a fun book to read. Books 2 and 3 follow up really well, and I almost like them more. I can't wait to read number four.

5 likes · like · see review

Feb 20, 2009 Natasia Angel rated it 5 of 5 stars · review of another edition

Shelves: faves, gurlz, indonesian, notminebutistealitanyway, translated

This chicklit novel is brilliant! I've never heard that Magic can have a company..

5 likes · like · see review

Dec 03, 2009 Angelia Fransisca Rusli rated it 4 of 5 stars · review of another edition

Shelves: chicklit, fantasy

wow. i couldn't believe i actually liked this kind of book. i mean, okay i do like chicklit and i do like fantasy books. but when the two combines? i didn't think it would be that appealing.

meet Katie Chandler, a girl from Texas who moved to New York and she thought she was crazy because she kept seeing things like fairies, gargoyles, etc while other New yorkers seemed to not think that that kind of thing was strange. Until one day Katie got a job at MSI, Inc (short for Magic, Spell, Illusions,...more

3 likes · like · see review

Jan 21, 2012 Heather rated it 4 of 5 stars

Shelves: ebooks, 2012-reads, challenge_tbr

A little quirky, a lot fluffy, but overall a delightful, fun read. I'll be sure to pick up the next in the series soon! Katie was a character that you couldn't help but cheer on. And there were several adorable (yes, adorable is the perfect word) guys here and for very different reasons.

2 likes · like · see review

Mar 30, 2009 Erin rated it 5 of 5 stars

When Katie Chandler left small-town Texas for NYC, she knew it was going to be a whole different world. She just didn't know how different. After several months of "seeing things" (like people with wings on the subway, walking garden gnomes in Central Park, and gargoyles that come & go from the church down the street from her apartment) Katie discovers she's not going crazy. Turns out magic really exists, but she's immune, so she sees through magical folks' illusions. This rare talent lands...more

8 likes · like · see review

Jan 25, 2009 BizarreLibrary rated it 4 of 5 stars

It’s Bridget Jones meets Harry Potter in this enchanting tale of fantasy, humor, and adventure. Katie Chandler has no love life, can barely afford her rent, and has a horrible job. Until one day an odd e-mail about a job pops up in her inbox at work. She thinks it’s just spam and deletes it, but it continuously shows up. After having a really bad day at work, she takes a chance and checks it out. It sounds like the deal of a life time. But she meets Owen Palmer and Rodney Gwaltney for the job in...more It’s Bridget Jones meets Harry Potter in this enchanting tale of fantasy, humor, and adventure. Katie Chandler has no love life, can barely afford her rent, and has a horrible job. Until one day an odd e-mail about a job pops up in her inbox at work. She thinks it’s just spam and deletes it, but it continuously shows up. After having a really bad day at work, she takes a chance and checks it out. It sounds like the deal of a life time. But she meets Owen Palmer and Rodney Gwaltney for the job interview they don’t exactly tell her what she’s in for. They tell her she would be giving them a reality check for their company and hand her a card that says MSI, Inc. Little does she know that it stands for Magic, Spells, and Illusions and her power is in high commodity.

This was a very interesting read. It didn’t have enough romance or sex to be a paranormal romance and it didn’t have enough action or mystery to be considered an urban fantasy. I thought Swendson did a good job of mixing a bunch of different elements, but it will be very hard for book stores to categorize it. It took me a while to get into Katie’s head, but when her boss started yelling at her, I started to relate and was then hooked.

Unfortunately, there are a lot of slow parts. I’m going to cough-it-up to the fact that this is the author’s first Katie Chandler book and the author was getting the feel for Katie. At some parts there did seem to be some filler. She talks several times about resumes and about Rodney’s looks. Things that could have just been mentioned briefly when she wrote it. She also mentions her roommates/friends briefly and I feel like we needed to get to know them, but I barely see them. I understand that they are not the star of the show, but they are a part of Katie’s life and other than helping out with rent and shoving her on blind dates, I really don’t see the point of them being in the book.

Katie herself is witty and tough, but at times can be a real fuddy duddy almost to the point of annoying. Luckily, Swendson brings us the sparks that is Owen and Katie and the seduction of the possibility of something more. So far, he seems like the crush that you just like to keep to yourself and never share.

Again, you will not find any action packed scenes or heavy romance pages in this book. This is just plain ‘ol, light smooth reading for the lighthearted reader.
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5 likes · like · see review

Aug 29, 2012 Nayab Haych rated it 3 of 5 stars

Thoughts/Review:

I asked for this whilst I was still coming down from my ‘The Fault In Our Stars’ high. I’d decided to go for books I normally wouldn’t go for because I could be missing something great.

Enchanted Inc. was slow to start but I stuck with it because I didn’t want to send it back unread. It got better after around about 60 pages in though.

I loved the idea of the main character being so normal that, that for Magic, Spells and Illusions Inc. (the company Katie works for) was kinda like...more

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Aug 17, 2012 Ursula rated it 3 of 5 stars

Shelves: fantasy, contempory

This review has been hidden because it contains spoilers. To view it, click here. I put this book onto two shelves: fantasy and contemporary. It's definitely a fantasy book, for those who love magic and the mayhem that it causes. However, since it's set in modern-day New York City, with the characters having the attitudes and personalities of contemporary folks, I just have to label it contemporary as well. I really like this book, I can really identify with Katie, our heroine, since she's a great blend of spunk and shyness – an interesting combination. She's a working girl t...more I put this book onto two shelves: fantasy and contemporary. It's definitely a fantasy book, for those who love magic and the mayhem that it causes. However, since it's set in modern-day New York City, with the characters having the attitudes and personalities of contemporary folks, I just have to label it contemporary as well. I really like this book, I can really identify with Katie, our heroine, since she's a great blend of spunk and shyness – an interesting combination. She's a working girl trying to make her way in New York. When the book begins, she's working for the boss from hell (Mimi), and can't wait to find a new job. She discovers that she's a rare individual whose immune to magic – which enables her to see through magical illusions such as seeing magical folk for who they are (varies, sprites, ogres, gargoyles). A magical firm known MSI, Inc, hires Katie to use her ability as an Immune to see through business associates and suppliers who try to pull one over on them, with contracts etc.. She eventually finds herself an executive assistant to the CEO, Merlin. He was brought back from his slumber in the Crystal Cave to counter a threat to the magical community. A previous scientist at MSI stole some information and is beginning to put spells out to the magical community that can cause harm to both humans and magical folk alike – dark magic spells. Katie is instrumental in foiling the first major attempt by the villain, Idris, to mass market such as spell. She has a crush on the head R&D manager - tall, dark, and handsome, he is an extremely powerful wizard, who is also extremely shy with women, blushing at every turn. Katie thinks he is out of her league, and at the end of the book we are left wondering if they will have a relationship in the future. She meets a lawyer, who eventually ends up working at the firm, who is also an Immune. At the end of the book this man asks Katie out on a date, and she accepts. I usually like a little romance thrown in, and while there is very little in this book (not even a kiss or hug. LOL), I look forward to seeing where the story develops from here. There are four more books in the series, and I hope to read them all.(less)

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Aug 16, 2012 Bibliojunkies added it

DON’T MESS WITH HEXES

Katie Chandler had always heard that New York is a weird and wonderful place, but this small-town Texas gal had no idea how weird until she moved there. Everywhere she goes, she sees something worth gawking at and Katie is afraid she’s a little too normal to make a splash in the big city. Working for an ogre of a boss doesn’t help.

Then, seemingly out of the blue, Katie gets a job offer from Magic, Spells, and Illusions, Inc., a company that tricks of the trade to the magic c...more DON’T MESS WITH HEXES

Katie Chandler had always heard that New York is a weird and wonderful place, but this small-town Texas gal had no idea how weird until she moved there. Everywhere she goes, she sees something worth gawking at and Katie is afraid she’s a little too normal to make a splash in the big city. Working for an ogre of a boss doesn’t help.

Then, seemingly out of the blue, Katie gets a job offer from Magic, Spells, and Illusions, Inc., a company that tricks of the trade to the magic community. For MSI, Katie’s ordinariness is an asset. Lacking any bit of magic, she can easily spot a fake spell, catch hidden clauses in competitor’s contracts, and detect magically disguised intruders. Suddenly, average Katie is very special indeed.

She quickly learns that office politics are even more complicated when your new boss is a real ogre, and you have a crush on the sexy, shy, ultra powerful head of the R&D department, who is so busy fighting an evil competitor threatening to sell black magic on the street that he seems barely to notice Katie. Now it’s up to Katie to pull off the impossible: save the world and–hopefully–live happily ever after.

The Enchanted, Inc. Series ranks as one of my all time favorite series. It's one of my fall back comfort series (unfortunately, one of my sisters - you know who you are - borrowed my copies of the first four books like two years ago and has not returned them). I even made Bel read Enchanted, Inc. long before we had the blog because I would not shut up about it.

I love the legends of Merlin and King Arthur, so this modern day story about such beloved characters was a natural for me. Also, it was a paranormal romantic comedy/mystery before the market became flooded with the genre. Swendson is a decent writer, but the true catch of this series is the story. This is a fantastic story. Unfortunately, after the fourth book, 2008's Don't Hex With Texas, Ballantine decided not to pursue the series any further. Which sucked. Flash forward to 2012, the age of self-publishing and I am over the moon to say that Swendson is publishing not just book 5, Much Ado About Magic, but also book 6, and depending upon the success, she may publish a 7th! WOOHOO!

Using any excuse to re-read a favorite series, I will be reviewing the first four in the series leading up to the release of Much Ado About Magic on August 15th.

So, Book 1, Enchanted, Inc. introduces us to Katie, a down to earth Texan transplanted to New York working for a tyrannical despot at a Manhattan office, when she mysteriously gets a job offer from MSI, Inc. When she agrees to meet with the HR rep (and the gorgeous Owen), she is introduced to a world of myth and magic. But even in a world with magic, people try to cheat, so MSI needs someone like Katie, who can see through the magic to know the truth, whether its a clause concealed in a contract, or someone trying to sell dangerous spells disguised as harmless items, it takes all Katie's common sense and business know how to keep these wizards in check. This is such a fun world with wizards, talking gargoyles and fairies, all set in an otherwise normal, modern Manhattan. A place where the most powerful person may be the one with no magical powers at all.
~Shel(less)

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Aug 04, 2012 Lilian Cheng rated it 4 of 5 stars

After reading a few dark novels about sociopaths and serial killers, I desperately needed a recovery book. So when Christina (A Reader of Fictions) mentioned recommended Enchanted Inc., I picked it up from the library immediately. It just sounded like oodles of fun with a dash of romance and magic thrown in...and that was exactly what it was. Although I adore a fun chick-lit novel any day, the last one I read was Sophie Kinsella's I've Got Your Number about six months ago, and I didn't realize h...more

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Apr 09, 2012 lia rated it 2 of 5 stars

Shelves: chick-lit

This book is boring. When i picked this up i thought that this is going to be a light and fun read with comedies thrown in the way.

I was wrong. This is a dead bore.

Katie Chandler is a good ol' Texas girl in a big bad New York. she start seeing things that are not supposed to be, but chalked it up to weirdness of NYC. So she get the surprise of her life when she was interviewed by Owen, Rod and Trix who claims to be wizard and fairies and they wanted to recruit her. Apparently, people like her w...more

1 like · like · see review

Sep 02, 2011 Laura rated it 4 of 5 stars

Shelves: fantasy, science-fiction, urban-fantasy, beach-read

I can understand why this book causes bookstores headaches. It's packaged like a paranormal romance novel (cutesy title, magic references, the cover) and reads like chick lit (girl from small town Texas moves to NYC with some friends from college with the goal of making it big and/or getting regular dates for weekends). The "romance" is really just a recounting of bad dating experiences until she learns that magic is real when Merlin the Magician hires her to work for his company. At that point,...more

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Aug 28, 2011 Kim rated it 4 of 5 stars

Shelves: adult-fiction, contemporary-fiction, fantasy, fiction, reviewed-for-slj, young-adult-fiction

From September 2005 SLJ:
Sex and the City meets Harry Potter in this fanciful novel about Katie Chandler, a 26-year-old small town girl who has moved to New York to make her mark on the business world. Having long viewed herself as a non-exceptional, “everybody’s little sister” type person, she is unprepared for the adventures that await her when she is approached by MSI, Inc. with a once-in-a-lifetime employment offer. Thinking the offer falls into the “spam” category, she ignores the overtures...more From September 2005 SLJ:
Sex and the City meets Harry Potter in this fanciful novel about Katie Chandler, a 26-year-old small town girl who has moved to New York to make her mark on the business world. Having long viewed herself as a non-exceptional, “everybody’s little sister” type person, she is unprepared for the adventures that await her when she is approached by MSI, Inc. with a once-in-a-lifetime employment offer. Thinking the offer falls into the “spam” category, she ignores the overtures for several days. MSI’s persistence finally wears her down, and on meeting with the company’s representatives, she learns that MSI stands for Magic, Spells, and Illusions, and that the magic community is alive and well in New York City. Katie discovers that her very ordinariness—her complete lack of magic—allow her to see the magic community at work in ways that most of the non-magic community cannot. As an “immune,” Katie is a great asset to the company, and her acceptance of the job is the first step in a series of captivating and hilarious adventures.
MSI’s products may have been on the market for the past millennium, but the company’s knowledge of more modern concepts as marketing strategies and intellectual property law is sorely lacking, and Swendson uses Katie’s business acumen to educate not only the MSI employees but also her readers in an utterly engaging fashion. A former MSI employee who has gone over to the darker side of magic has begun marketing spells that will allow magical folks to manipulate the non-magical population, and the race is on to try to stop him before serious damage is done. Although the plot line stretches credulity in places, Swendson’s novel cleverly combines the fantasy of the magical world with the practicality of the business world. While they will probably never apply the lessons in quite the same way that Katie does, high school students will appreciate the glimpse into corporate America’s strange mix of seriousness and silliness.
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Oct 18, 2010 Veronica Widya rated it 2 of 5 stars

Shelves: magical-world-d

Pertama kali tertarik sama buku ini adalah karena covernya baguss.. xixixi..
tapi pas aku baca summary, bisa dibilang ga gitu menarik.
beda "chemistry"nya pas baca twilight ato harry potter yg langsung kepengen baca saat itu juga.
Dan pas ak baca, ceritanya kaya langsung ke tengah2 gt, ga ada awal yg jelas.
rada maksa deh, masa Katie pindah ke NYC tiba2 bisa lyat hal2 magical. Uda gitu,, Merlin dibawa2 pula.. kesannya jadi maksaa bangettt... kaya cerita tentang kehidupan kantoran yang dibuat jadi ma...more

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Jan 12, 2011 ✿Michelle✿ rated it 4 of 5 stars Recommends it for: Readers who enjoy pnr chick-lit, wizards etc...

Recommended to ✿Michelle✿ by: Diane

Shelves: pnr-chick-lit, 1st-in-series, ebook

I would describe this book as "paranormal chick-lit." In addition to being a quick, and easy read, it was funny, and the characters were likeable. It was so refreshing to read a story where the humor wasn't overdone, and the heroine wasn't a total air-head in need of constant saving, or an extreme tough girl. In fact, all the characters were "just right" in my opinion. I'll most likely be reading the next installment in this series sooner rather than later.

3 likes · like · see review

Jan 20, 2010 Viccy rated it 4 of 5 stars

Katie Chandler left small-town Texas for the big city. She knew New York was weird but seeing people with wings seems just a little too extreme. Katie is afraid she may be a little too normal. However, Katie learns she is immune to magic, which is good because she can see through illusions and spells and detect magically disguised henchmen. This makes her invaluable to the company of Magic, Spells and Illusions, Inc., headed by the immortal Merlin. MSI is gearing up for a battle between the forc...more

1 like · like · see review

Jul 14, 2012 Elizabeth rated it 4 of 5 stars

Shelves: humorous-fun, supernatural

I picked up this book from the library based on the Recommendations tab here at Goodreads.

It's not quite like any other book I've ever read. Which is good that the author can come up with a unique concept. In a way, this did make me think of M. M. Kaye's "Ordinary Princess" in the Katie Chandler is a ordinary person. Completely devoid of magic. And completely filled with common sense and the ability to discern what the people around her are doing. Her super-power is her ordinariness.

Katie is fr...more

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Dec 31, 2007 Amelia rated it 5 of 5 stars

Shelves: borrowed-from-library

Great book!! I tend to read non-fiction or heavier fiction so this was a nice change. I do enjoy chick lit but often the plotlines are the same old thing every time. This book feels more unique & is truly a fun read. I finished it in a day, something I hadn't done in a long time. I have every intention of reading the rest of the books in the series.

Note: I was thrilled to find out that this book was optioned for a movie. *keeps fingers crossed*

7 likes · like · see review

Apr 05, 2013 Jemma Gutierrez rated it 5 of 5 stars

Shelves: boss-employee-office-romance, fave-series-but-not-fave-books, magic, swoon-and-sigh

Light-hearted but definitely enchanting read. Enchated, Inc. is a company that sells spells. OUr heroine, being ordinary, literary, was recruited to work for it. The whole concept of her 'being ordinary' which i am not in the mood to explain how, actually did make sense.

OUr heroine moved to New York from a small town in Texas. After six months of staying in New York, she is still wierded out by what she thought were just some weird constumes not knowing they were real deal; like fairy wings etc...more

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Feb 23, 2009 SandraE rated it 5 of 5 stars

I read an absurd amount of books and so I often find myself picking random books by authors I have never read before and hoping for the best. Usually the books turn out to be lackluster if not down right horrible. I was pleasantly surprised that this book turned out to be a fun quick read. Swendson was able to suck me into the story immediately. The world she created was actually something I had not seen before which is rare these days. Swendson combines the right amount of humor, drama, romance...more

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Jun 03, 2009 Valerie rated it 2 of 5 stars Recommends it for: People with nothing else to read

Recommended to Valerie by: List of books to make into movies

Very cute premise--NYC is a hotbed of magic, but only a few humans with no magic in them are able to see through the illusions to reality. Corporate magical types need those humans to double check contracts and such to be sure there are no spells slipped into them from the other side. A fast read and not as fun as it should be--clearly there are a whole slew of sequels, so no resolution in the first one...and not much reason to find the second one.

Our heroine is a bit of a Mary Sue--only her tal...more

4 likes · like · see review

May 29, 2011 Dimity rated it 3 of 5 stars

Shelves: fantasy-sci-fi, reading-women-2011, reviewed, 2011, lol, read-women-fiction, series, lighter-side

I read this chick-lit fantasy novel as a “palate cleanser” after some of the heavier reading with depressing themes I’ve been doing lately. I very rarely read books of this genre so I can’t really compare it to others of its ilk, although from what I have read the “single girl in New York with jerky boss” seems to be a very common setup.

Despite having what I thought was an utterly unlikable protagonist who spends most of her time bemoaning her lack of appeal and “complete ordinariness”, I liked...more

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May 16, 2009 An Tran rated it 4 of 5 stars

I've looked forward to reading this for ages, and I was not disappointed. This is one of the sweetest chick lit I've read to date. The heroine Katie is of a rare breed in that she's grounded and a truly good person. The hero Owen is utterly adorable, I'm not gonna lie, I have the biggest fictional crush on him <3 !! I do hope that he and Katie will have their happy ending.

As for the book, it is a delight. It is marketed as a mix of Harry Potter and Sex in the City - a description that's not f...more

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Aug 13, 2012 Kelly rated it 5 of 5 stars

My copy of 'Enchanted Inc' looks somewhat like a truck ran it over. It's dog-eared and has coffee stains and ink marks and I wouldn't have it any other way. It's a fun book, a great pick-me-up on a bad day, and has ended up being the light travel reading that I've taken on way too many trips (including stretched out on the grass in Central Park -- it certainly made the setting of the book come alive!)

Two of my favorite genres are urban fantasy, and chick lit. This book pretty much hits all the...more

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Nov 06, 2011 Kandi rated it 2 of 5 stars

The premise of this book was interesting and in the hands of a different writer it may have really been enjoyable, but this was merely passable. The main character is irritating, and by irritating I mean Bella from Twilight irritating. Well, maybe not quite THAT much. She spends most of the novel talking about how ordinary and plain she is and how hot a co-worker is and whether or not he is interested (despite overwhelming "evidence"--according to her--that he is NOT). Ugh.

The magic element of t...more

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Aug 03, 2009 Pam Vlieg rated it 3 of 5 stars

I won all four of these books from a contest at I Heart Monster, a great book blog I frequently read for recommendations on what to read next. I started with the set immediately and in order and I was fascinated by the story line. I being a southerner myself instantly connected with the main character Katie Chandler, and the small town girl in the big intimidating city story line. I have hopes that Swendson’s publisher will pick up at least one more book for a nice finish to the story, there are...more

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About Shanna Swendson

Once upon a time ...

A little girl learned to amuse herself by making up stories in her head. She turned everyday activities into exciting adventures, and she made up new adventures for characters from her favorite movies, TV shows and books. Then one day she realized that if she wrote down those stories, she'd have a book! But that was crazy, she thought. Real people don't become novelists. That w...more

More about Shanna Swendson...

Books by Shanna Swendson

Once Upon Stilettos (Enchanted, Inc., #2)

Damsel Under Stress (Enchanted, Inc., #3)

Don't Hex with Texas (Enchanted, Inc., #4)

Much Ado About Magic (Enchanted, Inc., #5)

No Quest For The Wicked (Enchanted, Inc., #6)

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Quotes from Enchanted, Inc.

“But when I clicked over to my e-mail program, it was just another “great opportunity” spam, this time adding the words “don’t delete!” to the subject line. With a sense of perverse satisfaction, I deleted it. It was probably the only act of rebellion I’d get away with all day.” — 13 people liked it

“Did someone actually have to do bad things to be a bad boy, or was it all about the potential? If it was the potential that counted, then maybe it was the restraint that was so sexy, knowing that he could do something dangerous and powerful but had the restraint not to.” — 5 people liked it

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