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Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life
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Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life

3.92  ·  Rating Details ·  158 Ratings  ·  13 Reviews
Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed. It's people seeking and taking your advice both as a counselor and a confidante. Someone who trusts you to a point where they call at some critical stage, because they know you are the ONE who can help them in a way that othe ...more
Hardcover, 198 pages
Published December 17th 2008 by FT Press
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Nov 01, 2016 Kelly rated it it was amazing
An indispensable read no matter your current job or relationships with others. Trust is a topic too often ignored or misunderstood. Jeffrey digs deep, challenges, and provides practical and actionable ideas. The road to earning, growing, and keeping trust is not a cake walk, but Jeffrey provides the insight and roadmap to keep you on the right path. Highly recommended.
May 05, 2009 Philip rated it really liked it
Gitomer - the man is a genius, a legend in sales! His books are easy to digest and easy to apply if you take the initiative and get off your ass.

As the title suggests this book is all about trust. It can be used in all relationships, be that with your clients, prospects, at home, on the football field or wherever.

What I took from the book:
Customer loyalty is so much more important than customer satisfaction.
Trust has to be given to be received.
Relationships are the most important part of selling
Thomas Resing
Apr 22, 2012 Thomas Resing rated it it was amazing
The signed copy of this book is sitting on my bedside table right now. This is the first Gitomer book I read after seeing him speak at The Little Gym Reunion in 2009. I chose to read this of all the books we bought that day because trust is a very important part of my work as a consultant. If you don't have trust with your consulting client, nothing else really matters. This book helps make sure you keep trust at the forefront of your relationships and has plenty of tips for helping maintain tru ...more
Mar 05, 2009 Aly rated it liked it
I had to read this book along with my sales team at work. While I've ready a handful of Jeffrey's books in the past and have enjoyed them and taken a lot away from the books, I feel as though this one was like beating a dead horse. I felt like there were some points that were embellished to prove a point, which was funny considering his book was all about trust. Maybe that means I don't trust him, I don't know. I came away realizing a few things though that perhaps I hadn't considered before. No ...more
Aug 08, 2015 Kent rated it really liked it
Recommends it for: sales pro's
If you're a fan of Mr. Gitomer, then this is one you will like. I stopped reading at page 126 because

" Instead of simply telling you how important the elements that will make relationships happen are, here, for YOUR benefit, are the actual elements. "

Then he lists 17.5 elements! Thanks, Gitomer, for this succinct list, but why the hell did you make me read all the way here?
Tim Plett
Jun 30, 2016 Tim Plett rated it it was amazing
Shelves: business, sales
This is my favorite Gitomer book. Well, maybe not favorite because it's deeply challenging to me.
When I weigh myself in the trust scale I'm wanting.
Yes, I'm honest and truthful but I haven't built anything close to the level of trust Gitomer writes about. I've got work to do.
Jan 18, 2009 GE rated it it was amazing
This book dovetails nicely with "Customer Satisfaction is Worthless".
Jun 16, 2013 Bradley rated it it was amazing
I TRUST Jeffrey Gitomer's advice. A great read and re-read.
Mar 30, 2015 John rated it liked it
A bit redundant...but the presentation was exceptional...and the info was mostly legit
Dr.  Rae Baum
Jul 20, 2012 Dr. Rae Baum rated it it was amazing
Brilliant, heartfelt, and innovative! Delighted in making sure this "ground-breaking" book gets in the hands of many readers.
Bill Donhiser
Feb 20, 2012 Bill Donhiser rated it really liked it
Great quick read all common sense but a good reinforcement to what I should be doing
May 02, 2009 Douglas rated it it was amazing
An excellent book on building trust and how its earned. A must read for anyone in advisory business or sales. I will definitely read this book again. A lot of great tips.
Emilio rated it really liked it
Nov 29, 2014
Andy Anderson
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Jan 09, 2010
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Jan 22, 2011
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Jan 15, 2017
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Jun 30, 2015
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Mar 09, 2015
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Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Bo
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