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A Boa Sorte [Good Luck]

3.77  ·  Rating Details ·  13 Ratings  ·  0 Reviews
brochura, 120 pages
Published 2004
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
More about Philip Kotler...

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