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A Boa Sorte [Good Luck]

3.77  ·  Rating Details ·  13 Ratings  ·  0 Reviews
brochura, 120 pages
Published 2004
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
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