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Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form
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Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form (The Comic Books #2)

3.85  ·  Rating Details ·  2,643 Ratings  ·  129 Reviews
In 1993, Scott McCloud tore down the wall between high and low culture with the acclaimed international hit Understanding Comics, a massive comic book that explored the inner workings of the worlds most misunderstood art form. Now, McCloud takes comics to te next leavle, charting twelve different revolutions in how comics are created, read, and preceived today, and how the ...more
Paperback, 256 pages
Published July 25th 2000 by William Morrow Paperbacks (first published January 1st 2000)
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Better as a cultural artefact than anything else (though I did occasionally enjoy certain historical tidbits). Perhaps this would have been more hard-hitting if I had read it when it was published in 2000, but half-assed discussions of diversity and cutting edge technology like CD-ROMs makes it woefully obsolete (and the writing wasn't anywhere near as engaging as its predecessor). Understanding Comics needs an update just because I'm interested in his take on the subject matter now; this is in ...more
Jay Daze
Apr 27, 2011 Jay Daze rated it liked it
Karl Marx was a great describer of capitalism, but turned out to be pretty terrible at forecasting its fall. It is a lot harder to predict or influence the future direction of something than it is to describe it. McCloud gives it a good college try, though from 2011 Reinventing Comics has aged a lot more than Understanding Comics.

I am impressed that McCloud for the most part doesn't fall on his face, though as I read it I was constantly wondering how he is reacting to the state of comics NOW -
Apr 24, 2012 Kathleen rated it liked it
Read through it in the library today.
This is the first book I'm reading from Scott McCloud, however I hope to read more.

In the first chapter, he outlines reasons why he's worried about the comics industry, but it's very clear he's writing from the 90's. It really had me thinking, every other sentence, I wonder what the state of affairs is now and whether he's still concerned. He described a kind of "bubble" of comics-creation that inflated and then burst in the 90's. I work in the games industry
Zach Danielson
Dec 10, 2010 Zach Danielson rated it it was ok
This sequel to Understanding Comics: The Invisible Art is more fragmented, kinda preachy, and less interesting.

Part 1 of his manifesto for the reinvention of comics focuses on their public perception, industry missteps, and the need for more diversity (in all senses of the word). Solid stuff.

Part 2 focuses on the digital revolution and its implications for comics' creation, distribution, and format. He ends with some lofty talk about comics breaking free of the printed page. His idea of the infi
Feb 06, 2008 Liz rated it it was amazing
Like McCloud's earlier Understanding Comics, this book is a must-read for anyone who plans to work in the graphic novel genre. Though it's now eight years from its publication date, its predictive power and perspective remain right on target(and the presentation style keeps it a fascinating read). Find a copy and enjoy it!
Jul 31, 2015 Heather rated it it was amazing
Shelves: 2015
Back in the mindset of if I'm losing reading time to research, I'm putting them here. It helps when they're about comic books, and fully illustrated as if it was a comic book. More textbooks should be like this.
Hannah Messler
May 19, 2013 Hannah Messler rated it it was amazing
Well, I for one certainly was not thinking about the Internet in 2000, so all the stuff in here you'll be warned is dated was pretty fascinating to me.
He's such a good man, and thorough.
Nov 26, 2016 L.A. rated it liked it
Comics 2o2 for those who enjoyed comics 101.

But also, the mandatory second textbook in the "teach yourself the theory and practice of comics" course for the layperson and those who aspire to be more than that. McCloud's the core guy in this field, so if you have a graphics novel collection you have to have this series in there. You might even want to think about having a second copy for your main stack PNs, if your collection is large.

"Reinventing" builds on the concepts in "Understanding," so i
Jan 08, 2017 Dawood rated it really liked it
The books does a great job in exploring all aspects of comics and what effects comics and how the industry is functioning, and how the digital age might affect this industry. The 12 points that the books cover are well written. It shows you the "do not enter" door in your brain and asks you to open it.

The only reason I didn't give it 5 is that i felt its lacked in suggesting solutions that could fix whats wrong with this industry or show some problem solving ideas, that we could read and take o
Oct 25, 2016 Greg rated it really liked it
McCloud is bold in his predictions, particularly related to technology. It was fascinating to read this 16 years after its publication. Seeing how quickly technology has changed our world, it feels like it must be older than that. This book was less engaging to me than Understanding Comics simply because of my own interests but the sections that I wanted to learn more about were definitely enjoyable.
Timothy Peay
Jan 02, 2017 Timothy Peay rated it really liked it
Shelves: comics
Although the technology and internet references in this book are outdated, McCloud is really a forward thinker. His ideas are really unique and inventive and he backs them up very well. I think this book is a great read despite the fact that he's talking about the internet from the year 2000, because he's talking about concepts and ideas that aren't stuck to a certain time or technology.
I also think that reading this can inform and enlighten other creative areas besides comics.
Desktop Metaphor
Jun 24, 2015 Desktop Metaphor rated it it was amazing
Other than his 3D Lincoln comic this is probably Scott McCloud's most overlooked comic, but unlike the Lincoln thing this book deserves your attention. Yeah, even today, still. Many people have claimed that this book was dated when it hit the shelves and is certainly irrelevant now, a historical curiosity at best. That's partly true. McCloud's cry for more diversity in subject and viewpoint in comics is as relevant as ever (the dated caricatures of 90's diversity notwithstanding,) and his histor ...more
Lisa Feld
Jun 28, 2016 Lisa Feld rated it liked it
Shelves: nyc
The contrast between McCloud's first and second books on comics is massive, both in content and in execution. Understanding Comics was a masterwork exploring what comics did, how they did it, and the cultural forces that influenced the ways comics were both created and read. Reinventing Comics is scrambling to explain the state of the field in 2000 and where McCloud thinks it can/should go from there. Like all predictions, he nails some things and is totally wrong on others.

The book is at its be
Soobie's heartbroken
Urca, che fatica!

Ho dovuto leggerlo di corsa, senza soffermarmi più di tanto sui contenuti perché dovevo assolutamente ritornarlo in biblio. Inoltre sto scrivendo la recensione senza aver il volume sotto mano e la cosa non mi piace per niente. Sì, lo so: avrei potuto darmi da fare prima e non ridurmi all'ultimo momento come al solito.

Ieri mi sono letta anche Understanding Comics: The Invisible Art, che avevo comprato nell'anno di grazie 2008 a Toronto. Ci ho messo solo otto anni a leggerlo, nien
Aug 22, 2014 BigJohn rated it really liked it
Scott McCloud's second book in his trifecta series that deconstructs comics as sequential art changes focus a bit from the first. In Understanding Comics, McCloud breaks down our understanding of sequential art and how the medium of storytelling is ingrained into our subconscious so deeply that we, as readers, barely even realize it. It's a fascinating starting point for gaining a deeper understanding of comic books as an art form.

Reinventing Comics, on the other hand, takes a big step back from
Jul 25, 2016 Corrado rated it liked it
Shelves: comics
Partendo dal contesto del mercato del fumetto di fine anni '90, in Reinventing Comics Scott McCloud dettaglia 12 "rivoluzioni" che prevede e si augura per il futuro del medium. La prima parte del volume è dedicata a idee e cambiamenti auspicabili ma non scontati, come il riconoscimento definitivo del fumetto come forma d'arte e l'uguale rappresentanza di sessi e minoranze sia tra gli artisti che tra i lettori. La seconda parte tratta invece delle inevitabili conseguenze e innovazioni portate dal ...more
Joshum Harpy
Mar 07, 2011 Joshum Harpy rated it really liked it
Though certainly not as good as the first book in the series, this was consistently entertaining and a nice time capsule for the effects of digital technology had/is having/will have on comic books in the next few years. There is a lot of time spent in this book speculating about the future of comic books, the internet and the relationship between the two, as well as the creator/audience relationship to each other through the development of the internet. A lot of it is impressively on point cons ...more
Oct 16, 2008 Shark rated it liked it
Recommends it for: aspiring comics professionals of any sort
This followup to McCloud's first book, "Understanding Comics," is a good read but, as other reviewers have mentioned, not as mind-blowing as the former.

The first few chapters really grabbed my attention. I flew through the first half of the book in almost one sitting because I found McCloud commenting on exact issues I had recently been thinking about (teaching the world to take comics more seriously as an art form, how art helps the reader see the world more empathetically, etc.) However, the c
Ted Henkle
Feb 18, 2015 Ted Henkle rated it liked it
Shelves: writing, comics
I should have read this book 15 years ago.

Reinventing Comics was Scott McCloud's call-to-arms for revolutionizing comics, primarily by way of the internet.

While some of the author's then-revolutionary ideas seem dated now, I still found the book, written in comic book format, interesting from an historical and business perspective (for printed comics).

Even though the title is called Reinventing Comics, the first half of the book actually looks at the past. Mr. McCloud charts the rise and fall o
Waco Glennon
Apr 24, 2016 Waco Glennon rated it really liked it
If you read this book thinking that it is Understand Comics Part 2, you will be greatly surprised. As the subtitle implies, this book looks at the state of comics circa 2000 and where things might lead. Given the impulse to breakout of the tiny box to which American comics were confined in the 20th century, McCloud is hoping for more than a rebirth of comics. He was and is seeking a revolution; a transformation of the art.

The book is divided into two parts and covers 12 revolutions that McCloud
E. Chris
Sep 13, 2009 E. Chris rated it liked it
Shelves: comic-books
While I love Scott McCloud's other books on comics theory, I just couldn't get down with the tired "print is dead or dying" rhetoric. While in its day (the book was published in 2000) the book was pretty good at predicting many of the trends we see today with the increase of digitally distributed comics, this new distribution model certainly hasn't killed the print comic, in my opinion. If anything, it has opened up a world of new comic artists who now realize that there are other means of distr ...more
Jun 29, 2011 Chip'sBookBinge rated it liked it
Where Understanding Comics has a timelessness that will never fade, Reinventing Comics clearly is dated given the fact that it came out in 2000. With his first book, the main objective was to teach you how and why comics works as a medium as well as the historical significance. But for Reinventing Comics, it's all about giving us the reader a theortical look at the future of comic books regarding everything from computers to the internet to distribution, etc...

This book is Scott's manifesto of w
Michael Scott
I had very high expectations for Scott McCloud's Reinventing Comics. As a sequel to Understanding Comics (1993), Reinventing follows the evolution of the comics industry. Unfortunately, there has been little revolution, which is why this book fails to deliver.

The most disappointing aspect regarding Reinventing Comics is that, to compensate for the lack of material, Scott has had to spend half of the book on other topics, all related to the digital revolution (using computers and the Internet to
Erin Maher
Feb 16, 2015 Erin Maher rated it it was amazing
Shelves: nonfiction, comics
If I could invite one person, living or dead, to a dinner party, Scott McCloud might not be my final choice, but he'd definitely be in contention. Partially this is because, while so many of my personal heroes would probably be awkward or disappointing (or, lbr, I would be awkward and disappointing around them), I don't think Scott McCloud would be. His work is so thoughtful, so precise, so exciting, so informed. I would just love to hear what he has to say about pretty much anything. Especially ...more
Ellen Drott
Feb 25, 2016 Ellen Drott rated it really liked it
I was assigned Scott McCloudin my college "comics, graphic novels, and sequential art" class with Understanding Comics: The Invisible Art. As an avid reader of webcomics and graphic novels, I was super excited to finally get around to Reinventing Comics.

Part one talks about the challenges facing the traditional comic book industry. Part two talks about where comics are going and what the internet means for the creative industry.

I got about halfway through the book when it hit me. Check the publ
Jan 15, 2014 Nyx rated it it was amazing
Before you read this book read McClouds "Understanding Comics"! This books isn't like the first where many things were "just" explained but is more like a preliminary result of the status of comics. (Not only the status in sociaty but in its evolution itself!) His thoughts on the different 'revolutions of comics' are inspiring to look more into the different ways comics are taking. It's a good book to start a wider debate where the potential of comics lies. Though it must be said as much as all ...more
Mar 18, 2015 Olivia rated it liked it
This took me longer to read than expected. I think that says a lot about the subject matter. While the first McCloud book felt like an art history text, this felt like straight up critical literature in the first half and business and economics in the last. That being said, I much preferred the first half. This was written in 2000 and so many of the ideas he puts forth are being talked about and addressed in comics now (gender, race, genre, literature, etc.). It was enjoyable to read what had be ...more
Two Readers in Love
Scott McCloud is a master at graphic documentaries. In “Understanding Comics” McCloud established himself as the Marshall McLuhan of the graphic novel. In “Reinventing Comics” McCloud focuses one level deeper, challenging the medium itself. Some of the sections may seem a bit outdated (the book was published in 2000), but most of the book still seems ahead of its time as media continues to converge into the web (for example replace 'movies' for 'comics' in the section on technology, and the whol ...more
May 31, 2012 Osvaldo rated it liked it
Shelves: comics-related
This was no Understanding Comics, but it wasn't meant to be and honestly, what could ever compare to that seminal work in comics' theory?

The first half is a fun read, but the second half (which many folks on here have pointed out) feels dated in its attempt to prognosticate about the future of digital comics. I found it hard to read and stay interested in. Perhaps in another 20 years enough time will have passed to make it an interesting artifact of the past in comparison to the true trajectory
May 14, 2015 Daniel rated it it was ok
Shelves: comics
The other two of McCloud's books written in this format are so good that it's difficult to criticize this one. (This is the second of the three.)

Most of it is a simple matter of the book dating itself, but that's pretty significant. It focuses on the business and industry of comics, and there's a lot of speculation on the "future" of comics. Some of what's covered in the book ended up seeming moot as comics went in other directions. A lot of it ended up being pretty accurate. And the industry cy
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Scott McCloud (born Scott McLeod) is an American cartoonist and theorist on comics as a distinct literary and artistic medium.
More about Scott McCloud...

Other Books in the Series

The Comic Books (3 books)
  • Understanding Comics: The Invisible Art
  • Making Comics: Storytelling Secrets of Comics, Manga and Graphic Novels

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