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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Yes!: 50 Scientifically Proven Ways to Be Persuasive

3.98  ·  Rating Details ·  7,978 Ratings  ·  253 Reviews
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty ...more
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Published February 17th 2009 by Simon & Schuster Audio (first published 2008)
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Jan 18, 2013 Dooley rated it liked it  ·  review of another edition
A good friend recommended this book one night over dinner and raised an interesting premise as to why he chose to read the subject matter: "I didn't read it to learn how to persuade people. I read it to learn how people were trying to persuade me." That concept resonated with me. Almost immediately, I purchased Yes! and added it to my Kindle. In effect, my friend's persuasive reasoning as to why I should read this book taught/reminded me the many number of ways that people are attempting to pers ...more
Nov 17, 2008 Gordon rated it it was amazing  ·  review of another edition
The main author of this book is, I assume, Robert Cialdini, though it has two other co-authors. Cialdini is considered the godfather of the study of persuasion, or as he calls it, "influence". This book is a summary of his research in the field, nicely captured in only 232 pages.

"Yes" is mainly targeted at the business reader, but I suspect that just about anyone who ever has to use persuasion or exert influence would find it useful.

His six principles of effective persuasion and influence are:

Tomas Ramanauskas
Title promises things it doesn't deliver. You won't learn a lot about persuasion, but you'll know a few real life behaviorism anecdotes to tell to your friends during dinner. Especially, about what three words can deliver fortune and why hotels get the environmental towel message wrong. A light, quick airport read.
Ashley   Jaden
If you want to learn about persuasion, then Robert Cialdini is your man. However, I wasn't quite as enamored with Yes! 50 Scientifically Proven Ways to Be Persuasive as I was when I first read Cialdini's ground-breaking Influence many years ago.

Yes!, which is co-authored by Noah Goldstein and Steve Martin (not the actor), is a collection of fifty persuasion techniques. Each technique is based on at least one psychology study, and all of the studies are listed in a chapter-by-chapter basis in th
Michelle Rever
Mar 23, 2009 Michelle Rever rated it really liked it  ·  review of another edition
From the time I discovered How to Win Friends and Influence People, I've been interested in learning about the power of persuasion. How to ethically make someone agree with you. Whether or not any of the techniques are put into place, this is an interesting book for anyone interested in psychology. It discusses things like why some PSAs have the opposite results than the ones intended -- more litterers, more energy use, more natural resources stolen -- why post-it notes really get people's atten ...more
Dec 28, 2014 Alya rated it it was ok  ·  review of another edition
Shelves: borrowed
I find it a bit uncomfortable how I have this book 2 stars, despite it serving its purpose and explaining the methodology in a fairly good way. However, I found myself getting bored halfway through and I couldn't wait to finish and rid of it. The writing style was dull and it affected my overall reading experience sadly.
Mel Kettle
Had some great ideas but wasn't as good as I expected. Is a good book to dip in and out of.
Jan 13, 2017 BookMattic rated it it was amazing  ·  review of another edition
I hope you enjoy the review and pick up the book somewhere. Enjoy the picture of my daughter too!

Yes! 50 Scientifically Proven Ways to Be Persuasive
By: Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini

BookMattic's Rating:
5/5 Stars

Goodreads' Rating:
3.97/5 Stars

'Yes!' Is a very persuasive book that is all about persuading people! If you want to learn more about how people are persuaded not just directly but also indirectly and some simple tips that you can apply for almost anything in any
Ahmad Badghaish
Sep 12, 2011 Ahmad Badghaish rated it really liked it  ·  review of another edition
بشكل بسيط ومختصر, 50 طريقة للإقناع أو للتسويق بشكل أكبر

رائع الكتاب لمن يهتم بافتتاح مشروع شخصي
Natasha Lasensky
A must read for any business person. The consumer behavior examples in this book can be applied to any industry or job.
Jan 03, 2009 Nicholas rated it liked it  ·  review of another edition
Shelves: psychology
This review has been hidden because it contains spoilers. To view it, click here.
Jeff Yoak
I don't normally comment on books in progress, but this one has a terrible snake oil start to it. You might think that "Yes!" is the important word in the title, but the author makes it very clear that it is "scientifically." He makes a point of telling us, probably 50 times, that this is science. Science. SCIENCE! It's a shame with so much science on this topic, that everyone ignores it. No need to take his word on this, this is science! Et ceterea and at unfortunate length. When he finally bro ...more
Nov 22, 2008 Nathan rated it liked it  ·  review of another edition
I love Cialdini's Influence book, but this one left me cold. It's written as 50 two page essays, rather like an anthology of blog posts. Consequently it doesn't dive deep into anything, just presents 50 case studies or psych studies showing an aspect of influence and suggests how they might be used in a modern business. I was frustrated by the lack of detail--all too often we heard about something awesome ("X made people buy more") but didn't learn how much more, how many people, or what might n ...more
MsSmartiePants the candy...
I've had this book on my list for a while now and am pleased to have been able to check it out today from All Ears Audio Books. This book is an overview of psychological patterns associated with positive Yes!-type of statements. In tweaking presentations very slightly, we can improve our success in eliciting others to purchase, agree, take action, or other choices.
The techniques taught within this book are ethical and moral, so no manipulation or taking advantage of others for our own benefit i
Sep 22, 2011 Juan rated it liked it  ·  review of another edition
On method #25, so far the methods are interesting, and I've had the opportunity to use some of them...but the authors try to be too clever. Chapters are labeled with questions such as "When does a bonus become an onus?", "Does it behave like bread or like wine?" and "How can you become a Jedi master of persuasion?". Sometimes the chapters are filled with so much anecdotal information regarding the sociological studies done to support their methods that you're not even sure what the method is!
Pubudu Wariyapola
A reasonably good pop-psych book - written by Goldstein, but (I guess) with help from Caldini and Martin (director of Caldini's UK office).

A very cursory treatment of a variety of influence techniques - with some research cited, but not in-depth enough to truly understand the science behind the recommendations. Often moves from the science to speculation and theory - and even when scientific research is cited often misconstrues correlation/causation and/or overly generalizes the research to make
Jul 09, 2014 Stephanie rated it it was amazing  ·  review of another edition
I really liked this book, because I am a firm believer in short chapters that are intriguing, and that is what this book offers. I also love how well-researched it is, so that you know the methods actually lead to a statistic difference in persuasion. Some of these methods of persuasion will shock you, and you will find some of them creeping into your life as you try to convince people of your message.
Apr 15, 2011 Peter rated it really liked it  ·  review of another edition
I did think that Cialdini's famous "Influence" was more valuable for studying the underlying principles in depth, and would highly recommend that book to anyone. "Yes!" covers much of the same material more briefly. However this is still a quick and interesting read, with some great examples. One of the chapters in this book helped us boost response rates by around 20% with a simple change to our marketing!
Chris Conrey
Good short snippets as reminders. Would be great as a 50 track audio book or similar that you could listen to a randome one a day if you're into that sort of thing. Builds on a ton of other sources that you've likely already read if you are in sales or psychology. A good refresher/reminder but not a great standalone
Laila Al Mulki
Mar 04, 2015 Laila Al Mulki rated it really liked it  ·  review of another edition
الكتاب يعرض مجموعة من النصائح لتسويق منتجك أو فكرتك، قرأت ملخصه للرائع رؤوف شبايك. ضروري جداً كمنتج أن تدرس التسويق ولكن من المفيد كمستهلك أيضاً أن تكتشف خفايا عالم التسويق لتتعلم الأساليب التي تستخدمها الشركات في إقناعك لشراء منتجها.
Hesham Barakat
Not bad, put i would recommend to read Influence: Pshycology of persuasion instead, as the core of the 2 books are almost identical
Chad Allen
Jul 07, 2010 Chad Allen rated it did not like it  ·  review of another edition
This is the watered-down crappy version of Influence, which is a fine book. Read Influence and skip this. Also note that it's not the same book as "Getting to Yes" which is also a fine book.
Matt Fox
It's a rehash of Influence chunked into smaller pieces. Read Influence by Cialdini instead. Same stories, better quality information.
Sep 20, 2015 Hoonie rated it really liked it  ·  review of another edition
The author of this book is smart I think, Good job ~!
Jul 22, 2014 Bryan rated it really liked it  ·  review of another edition
Comment deleted: It was brought to my attention that I posted a comment for a different book here.
Nov 20, 2015 Maya rated it it was amazing  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Dec 20, 2016 Jenny rated it it was ok  ·  review of another edition
Not much new here in terms of ideas of concepts, you'd be better off reading Cialdini's Influence. These are essentially 50 fairly facile and surface-level examples of applications of a core 6-7 ideas. I was most struck by the repeated iteration of "these techniques can be used ethically" throughout the book (every other chapter? every third chapter?) not only because the insistence betrays a shaky confidence in the belief, but also because if only 30-50% of the techniques could be used ethicall ...more
Jun 08, 2017 Oleg rated it it was amazing  ·  review of another edition
книга просто обалденная. разложены по полочкам 50 простых советов, которые реально полезные и работают. рекомендую!
The book outlines some useful persuasion strategies with research backed examples. I found some strategies insightful, some were common sense and while some others were dubious.
Roy Wang
Mar 19, 2017 Roy Wang rated it really liked it  ·  review of another edition
This book is a light, quick read composed of 50 scientifically proven persuasion techniques that can be readily applied to many aspects of our societies and lives, e.g. trust, negotiation, productivity, sales, marketing, brainstorming, teamwork, personal relationship, business partnership, customer loyalty, social awareness, etc. What's important is that a couple of actionable tips and advice are provided for each technique as well to get readers start thinking about how to put such knowledge in ...more
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Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.
More about Noah J. Goldstein...

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