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Time Change American Newspaper CL
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Time Change American Newspaper CL

4.83 of 5 stars 4.83  ·  rating details  ·  6 ratings  ·  1 review
The authors propose that the newspaper industry must begin to view change as more than just something it must react and adjust to. Newspapers and students of newspaper publishing need a comprehensive understanding of change that goes beyond the advice of trade publications, consultants, corporate puffery, executive dogma, employee interests, and local market whims. The new ...more
Hardcover, 221 pages
Published November 1st 2001 by Routledge
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Carrie
Illustrates some important applications of organizational/management research to newspapers, with a particular emphasis on time as a variable of interest. The first and last few chapters are useful; the case studies less so because they seem divorced from an active working knowlege of the newspaper industry; for example, the section on USA Today implies that somehow Al Neuharth (sp) invented the news peg. Um. Okay. Although as someone who didn't know much about the history of USA Today, it was i ...more
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Media Management: A Casebook Approach

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