false 6004856 1 What can business leaders learn from Barack Obama's improbable victory? A great deal, says this brief, readable book, which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed. Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteers, and collected a record flood of dollars from donors large and small. But his triumph was also to use social networking to create a vast online community that has changed politics forever. And that's precisely what businesses need to do. In a soundbyte, Obama's threefold approach was (1) to keep his cool, (2) to apply to politics the social technologies of the Internet, including blogs, texting, and viral videos, and (3) to embody in himself the change that he meant to bring to the country. None of these goals are as simple as they sound. Barack, Inc., not only spells them out clearly but offers actionable lessons that businesspeople can apply, beginning tomorrow. "Change" has become a tired political cliche, but Obama gave it new life by persuading a solid majority of voters that he could lead them to a whole new kind of politics and government, transcending the petty partisanship of recent years. And he himself embodied that change. "We are the ones we've been waiting for," he told his rallies. "We are the change we seek...Let's go change the world." Just so, says this important book, business leaders must embrace change and become the change they offer. Only then will their constituencies -- shareholders, employees, suppliers, customers -- follow them to achieve it. But having done that, their companies will have become communities -- and the authors tell us that community, in addition to products and profits, is what business is about in the Web 2.0 world of the 21st century. 6179796 19 1 2009 Barack, Inc.: Winning Business Lessons of the Obama Campaign total:10|5:1|4:4|3:4|2:1|1:0| 10 35 15 4 3 0 false false Fri Jun 12 00:00:00 -0700 2009 Thu Jun 18 08:44:40 -0700 2009 Thu Jun 18 08:44:57 -0700 2009 more...]]> 3 0 false false Fri Feb 27 00:00:00 -0800 2009 Thu Feb 19 17:41:48 -0800 2009 Fri Feb 27 20:33:39 -0800 2009 1 more...]]> 4 0 false false Sun Oct 11 00:00:00 -0700 2009 Sun Oct 11 10:39:24 -0700 2009 Sun Oct 11 10:40:33 -0700 2009 2 0 false false Thu Jan 01 00:00:00 -0800 2009 Tue Dec 16 13:20:50 -0800 2008 Sat Feb 07 09:03:26 -0800 2009 more...]]> 0 0 false false Mon Sep 28 07:12:37 -0700 2009 Mon Sep 28 07:12:42 -0700 2009 4 0 false false Mon Jul 20 22:00:05 -0700 2009 Mon Jul 20 22:00:29 -0700 2009 3 0 false false Thu Jun 18 20:48:45 -0700 2009 Thu Jun 18 20:48:55 -0700 2009 5 0 false false Sat May 23 16:14:37 -0700 2009 Sat May 23 16:14:37 -0700 2009 0 0 false false Tue May 19 16:40:53 -0700 2009 Tue May 19 16:40:58 -0700 2009 0 0 false false Tue Jun 16 11:28:05 -0700 2009 Wed May 13 04:38:28 -0700 2009 Tue Jun 16 11:28:05 -0700 2009 4 0 false false Mon Apr 20 08:03:50 -0700 2009 Mon Apr 20 08:04:02 -0700 2009 4 0 false false Sun Mar 15 23:05:55 -0700 2009 Sun Mar 15 23:06:05 -0700 2009 0 0 false false Sun Feb 01 19:40:11 -0800 2009 Sun Feb 01 19:40:11 -0800 2009 3 0 false false Sat May 09 15:05:40 -0700 2009 Fri Jan 23 04:59:54 -0800 2009 Sat May 09 15:05:40 -0700 2009 0 0 false false Fri Jan 02 01:10:19 -0800 2009 Fri Jan 02 01:10:29 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=6004856