Dear Undercover Economist: Priceless Advice on Money, Work, Sex, Kids, and Life's Other Challenges

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Dear Undercover Economist: Priceless Advice on Money, Work, Sex, Kids, and Life's Other Challenges

by Tim Harford (Goodreads Author)

3.5 of 5 stars 3.50 · rating details · 308 ratings · 48 reviews

Throughout history, great philosophers have been answering profound questions about life. But do they know why your socks keep disappearing from the dryer, or how to choose the quickest line at the supermarket? Probably not, but Tim Harford does. . . .

In Dear Undercover Economist, the first collection of his wildly popular Financial Times columns, Tim Harford offers witty,...more

Paperback, 240 pages

Published August 25th 2009 by Random House Trade Paperbacks

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Mar 19, 2012 Septri Lediana rated it 3 of 5 stars · review of another edition

Bagi para penggumul ilmu ekonomi orang-orang biasa merupakan orang-orang istimewa. Semua hal yang disajikan para pelaku ekonomi dengan berbagai trik sistem ekonomi dan melibatkan orang biasa disajikan dengan kompleksitas system yang rumit. Sehingga sebisa mungkin para pelaku ekonomi itu memperoleh keuntungan yang besar dari sistem tersebut. Kebanyakan orang biasa tak mengetahui permainan trik di balik pilihan dan sikap konsumtif mereka.

Tim Harford menulis buku yang tergolong The Sunday Times Bes...more Bagi para penggumul ilmu ekonomi orang-orang biasa merupakan orang-orang istimewa. Semua hal yang disajikan para pelaku ekonomi dengan berbagai trik sistem ekonomi dan melibatkan orang biasa disajikan dengan kompleksitas system yang rumit. Sehingga sebisa mungkin para pelaku ekonomi itu memperoleh keuntungan yang besar dari sistem tersebut. Kebanyakan orang biasa tak mengetahui permainan trik di balik pilihan dan sikap konsumtif mereka.

Tim Harford menulis buku yang tergolong The Sunday Times Best Seller ini untuk membantu orang biasa menjadi konsumen yang lebih bijak sekaligus pemilih bijak yang mampu melihat kebenaran cerita yang dijual para pelaku ekonomi dan politikus.

Ia menjelaskan pergumulan trik ekonomi dengan sistem yang kompleks itu dengan contoh-contoh sederhana. Misalnya untuk menjelaskan mengapa ada gerai kopi yang memiliki pembeli sangat banyak padahal menjual kopi dengan harga yang sangat jauh lebih mahal dari gerai kopi lainnya. Para penggumul ilmu ekonomi kebanyakan mungkin akan menjawab pertanyaan ini dengan penjelasan : hal ini dikarenakan mereka mampu membayar biaya tinggi yang harus dikeluarkan untuk menjalankan retail outlet di lokasi-lokasi unggulan dengan laju perputaran yang signifikan. Orang-orang biasa mungkin akan mengerutkan dahi membaca penjelasan ini. Tim Harford menjelaskannya dengan detail dan sederhana.

Di setiap stasiun besar di kota-kota besar terdapat gerai kopi di tempat yang paling mudah dijangkau oran-orang yang super sibuk dan tidak memiliki banyak waktu luang. Sebut saja kedai kopi Cosi di Stasiun metro dupont circle Washington, seattle coffee roasters di penn station New york, starbuks di Shinjuku station Tokyo dan kedai kopi AMT di station waterloo London. Gerai-gerai kopi ini berada di tempat yang paling efesien dan paling mudah dicapai orang-orang sibuk yang ingin mendapatkan kopi dengan secepat mungkin tanpa harus berjalan jauh.

Letak kedai kopi inilah, salah satunya kedai kopi AMT di waterloo station yang menjadi faktor paling menguntungkan. Bukan hanya karena terletak di rute paling efisien dari peron menuju pintu keluar utama stasiun, tetapi karena tidak ada kedai kopi lain di rute tersebut. Maka tidak mengherankan bisnis merea sukses besar.

Di sinilah pola kuasa kelangkaan (the power scarcity) bermain. Dalam kasus bisnis gerai kopi ini terdapat dua pola kuasa kelangkaan yang bermain. Pertama, AMT memiliki kekuasaan untuk menetapkan harga tinggi karena lokasi kedai kopinya tergolong langka. Kedua, network rail_yang memiliki lokasi_memiliki kekuasaan untuk menetapkan harga sewa yang tinggi karena lokasi yang tersedia hanya satu sementara perusahaan yang berminat menggunakannya untuk berjualan kopi cukup banyak. Adanya pola kuasa kelangkaan inilah yang membuat pembeli harus membeli jauh lebih mahal.

Pola kuasa kelangkaan ini pulalah yang bermain dalam kasus tingginya harga gandum di Inggris. Kelangkaan lahan subur membuat para penyewa lahan subur memiliki kekuasaan untuk menyewakan lahan dengan sangat tinggi. Sementara penyewa mau tidak mau rela membayar harga tinggi untuk lahan subur yang semakin sedikit. Hal ini menjadi salah satu faktor yang menyebabkan tingginya harga gandum. Selain itu juga dipicu kebijakan pemerintah di sana yang melarang pertanian di daerah yang kurang subur. Hal ini semakin menyebabkan sewa lahan subur semakin mahal karena tidak ada pilihan lain yang dapat dipilih penyewa.

Untuk satu kasus ekonomi terkadang banyak pola terjadi dan melibatkan banyak pihak. Bukan hanya perilaku konsumennya, permainan di antara pelaku ekonomi yang terlibat. Namun, juga kebijakan pemerintah yang menyinggungnya. Buku ini mencoba menjelaskannya.
(less)

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Jan 06, 2012 Grant Schweppe rated it 1 of 5 stars

This book left me disappointed, built off the interest of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything I thought that this seemed interesting. As I started to read through the "chapters" I was getting less interested in what the book had to offer. Given the format of a 200 word response to each question, the amount of economics was very limited. Although it did mention a general theory of why something happens, I would not even feel satisfied if I had personally wrote t...more

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Mar 14, 2011 Traci rated it 3 of 5 stars

In Dear Undercover Economist, the first collection of his wildly popular Financial Times columns, Tim Harford offers witty, charming, and at times caustic answers to our most pressing concerns - all through the lens of economics. Does money buy happiness? Is "the one" really out there? Can cities be greener than farms? Can you really "dress for success"? When's the best time to settle down? Harford provides brilliant, hilarious, unexpected, and wise answers to these and other questions. Arranged...more In Dear Undercover Economist, the first collection of his wildly popular Financial Times columns, Tim Harford offers witty, charming, and at times caustic answers to our most pressing concerns - all through the lens of economics. Does money buy happiness? Is "the one" really out there? Can cities be greener than farms? Can you really "dress for success"? When's the best time to settle down? Harford provides brilliant, hilarious, unexpected, and wise answers to these and other questions. Arranged by topic, easy to read, and hard to put down, Dear Undercover Economist lends an outrageous, compassionate, and indispensable perspective on anything that may irk or ail you - a book well work the investment.

I'd read "The Undercover Economist" a few years ago, and it wasn't too bad a book, a bit hard to get through at times, but still informative. I saw this title and thought it might be a better choice, seeing as how it's written as letters rather than chapters full of information. And it is - to the extent that it was much easier to decide when to close the book at night and go to sleep.

Even with the shorter format and such, I still had a difficult time getting through this title by Harford. Perhaps I was spoiled by "Freakonomics" - another book that attempts to use common, everyday life to explain the weird world of economics. I think the authors there did a brilliant job of not only explaining but entertaining, and as anyone who has ever tried to teach anyone knows (esp. when trying to teach children), it's so much easier if you can keep your audience entertained.

The only really cool thing about this book was one of the letters in the "how to fool a wine snob" section. No, the letter itself isn't exciting - it's the author. George Pollitt of Buckinghamshire, UK, submitted a question about his favorite pub table getting too crowded. Why is this important? Well, "Pollitt" happens to be my family name, and I'd been told by my grandfather and my dad down the years that "Pollitt" is very common in England. Not on par with "Smith" or "Jones" here, but probably along the lines of "Mason" or "Carpenter". And here's the name! And no, I do not know George Pollitt, or at least, I don't believe I do. I've never heard his name mentioned in the family tree. But it sure was neat to see my family name appear in a book!(less)

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Dec 26, 2009 Rydh rated it 4 of 5 stars

Shelves: economics, non-fiction

From a review by Robert Formaini of the Federal Reserve Bank of Dallas available from The Cato Journal:

Chapter 8 is a trenchant discussion of why poor nations are poor, using Cameroon as an exemplar. It is here that the book gets back on track. Harford rejects all the fashionable explanations for poverty in the third world and shows that corrupt governments are the general cause of all such ongoing economic basket cases. It is a devastating critique of “expert aid agencies” planning infrastructu

...more

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Aug 31, 2009 Susannah rated it 3 of 5 stars

Since I haven't read it what I'm reviewing here would be its potential - based on the amusing interview of its author I heard on my way to work this morning.
His view on the best solution to whether to put the toilet seat up or down:
'From a straight efficiency standpoint, the way to prevent people from having to move the seat up or down more than absolutely necessary, is for them to just leave it as it is when they are finished. For all they know they will be the next one back in the bathroom....more

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Apr 22, 2013 Theerasak Maneeneim rated it 3 of 5 stars · review of another edition

Shelves: education

ผมล่ะช๊อบ ชอบ ตา TIM HARDFORD นี่เหลือเกิน
ติดใจตั้งแต่อ่าน "นักสืบเศรษฐศาสตร์" (เล่มก่อนหน้านี้ของตา TIM นี่แหล่ะ)

มาคราวนี้ตาทิมแกรวบรวมคอลัมภ์ของแกในหนังสือพิมพ์ Financial Time ที่แกได้ตอบคำถามของเหล่าบรรดาแฟนๆ ที่เขียนมาหา

ไม่น่าเชื่อ ไม่ว่าจะเรื่องเล็ก หรือเรื่องใหญ่ ตาทิมก็สามารถใช้หลักและทฤษฎีทางเศรษฐศาสตร์
มาตอบปัญหาคับข้องใจของแฟนานุแฟนของเขาได้เสมอ เช่น

เรื่องบนเตียง (ดิฉันควรจะแกล้งทำเสียงว่าเสร็จดีไหม)
เราควรภาวนาให้ได้ลูกสาวหรือลูกชายดีคะ?
เพื่อปรับปรุงโอกาสการขึ้นเงินเดือน ดิฉันควรเดินผ่า...more ผมล่ะช๊อบ ชอบ ตา TIM HARDFORD นี่เหลือเกิน
ติดใจตั้งแต่อ่าน "นักสืบเศรษฐศาสตร์" (เล่มก่อนหน้านี้ของตา TIM นี่แหล่ะ)

มาคราวนี้ตาทิมแกรวบรวมคอลัมภ์ของแกในหนังสือพิมพ์ Financial Time ที่แกได้ตอบคำถามของเหล่าบรรดาแฟนๆ ที่เขียนมาหา

ไม่น่าเชื่อ ไม่ว่าจะเรื่องเล็ก หรือเรื่องใหญ่ ตาทิมก็สามารถใช้หลักและทฤษฎีทางเศรษฐศาสตร์
มาตอบปัญหาคับข้องใจของแฟนานุแฟนของเขาได้เสมอ เช่น

เรื่องบนเตียง (ดิฉันควรจะแกล้งทำเสียงว่าเสร็จดีไหม)
เราควรภาวนาให้ได้ลูกสาวหรือลูกชายดีคะ?
เพื่อปรับปรุงโอกาสการขึ้นเงินเดือน ดิฉันควรเดินผ่านประตูเข้าที่ทำงานเป็นคนแรกตอนเช้า
หรือเดินออกจากที่ที่งานคนสุดท้ายตอนค่ำดี?

ไม่รู้จะบอกอะไรนอกจากให้ลองอ่านดูครับ หนังสือเล่มนี้แนะนำเลย ...
ได้ทั้งความรู้ ได้ข้อคิด ได้ความฮา
ก็ลีลาการตอบจดหมาของตานี่ธรรมดาซะที่ไหน

แนะนำให้ลองอ่านจริงๆ ครับ(less)

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Jan 18, 2011 Helvry Sinaga rated it 4 of 5 stars · review of another edition

Secara umum buku ini membahasakan teori ekonomi dengan sederhana. Ada teori mengenai kuasa kelangkaan, yaitu produsen akan menaikkan harga jualnya pada konsumen karena ia memiliki kuasa kelangkaan menyediakan barang/jasa. Saya langsung teringat pada T**KO*S*L, karena ia pionir layanan selular makanya tarifnya gila-gilaan. Makin ada pesaing, barulah ia menurunkan tarif. Lalu ada Eksternalitas. Sederhananya, eksternalitas itu ibarat seorang perokok pasif yang terhirup asap rokok dari perokok aktif...more

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Mar 10, 2012 Remo rated it 2 of 5 stars

Shelves: 2009, finanzas

Totalmente decepcionante. Tras haber disfrutado mucho con El Economista camuflado, pensé que este libro sería, por así decirlo, más de lo mismo. Más historias interesantes en las que rascando un poco en la superficie de los hechos descubrimos el porqué de las cosas, desde la perspectiva económica. Pero no. El autor ha empaquetado en este libro un montón de columnas del Financial Times en las que NO responde a los lectores. En los cinco o seis párrafos que tiene cada columna sólo da tiempo a cita...more

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Oct 02, 2012 Maria rated it 3 of 5 stars

Shelves: non-fiction

The content:
This book is a compilation of Harford's Q&A pieces from his weekly advise column in The Financial Times.

What I like about Dear Undercover Economist:

- I've studied about some of the research (eg. performance pay for window cleaners) and economists (eg. Gary Becker) that Harford mentions, so this book acted as a nice review for me before the semester started.

- Harford's advises are always embedded in some economic theory that are often hilariously, interestingly, or thought-provoki...more

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Nov 11, 2009 Terrie rated it 4 of 5 stars

I'm a huge fan of behavioral/pop economics, and thoroughly enjoyed this one. If you've read his FT columns regularly, this is obviously just a collection, but was well-organized. The last chapter was particularly amusing in that it provided economic answers to questions such as "why do I always lose socks in the laundry". I thought The Logic of Life fell far short of his first, so this was a pleasant surprise. I also love the phrase "small utility maximizer" as a synonym for child.

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Sep 15, 2010 Diana is currently reading it · review of another edition

bahasanya lumayan sulit.. tapi cara pembawaannya baik n high-class. butuh konsentrasi tinggi utk baca-nya. Intinya: ada hal di balik kopi yg mahal. 1 kopi bisa mengandung harga utk bayar sewa tempat (semakin strategis semakin mahal), utk bayar pelayan (utk pelayanan yg maksimal), jadi jgn pernah berpikir kopi hanyalah kopi biasa. Seseorang bertransaksi ada di posisi yg menguntungkan dan leading ketika dia punya sesuatu utk dijual yg mana langka atau tidak dimiliki oleh org lain.. semoga saya bis...more

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Jan 23, 2010 Francis rated it 4 of 5 stars

This book probably gets about 3.5 stars from me, with a slight rounding up. This book is a collection of advice columns written by the Undercover Economist for the Financial Times over a period of years, essentially attempting to highlight the economist's view of the world (ruthlessly rational, challenging assumptions about social etiquette or common sense) by applying economical reasoning to typical "everyday" problems that people might have. The answers are often couched in somewhat economic j...more This book probably gets about 3.5 stars from me, with a slight rounding up. This book is a collection of advice columns written by the Undercover Economist for the Financial Times over a period of years, essentially attempting to highlight the economist's view of the world (ruthlessly rational, challenging assumptions about social etiquette or common sense) by applying economical reasoning to typical "everyday" problems that people might have. The answers are often couched in somewhat economic jargon, often attempting to answer the question in what seems like a deliberately obtuse manner. It's a bit like "Freakonomics meets Ask a Mexican". Some of the questions are taken as jumping-off points to illustrate an economic principle at work, e.g., a question posed about whether to switch schools is used to introduce the concept of the "endowment effect", i.e., people holding on to what they have even if many signs point to a rational benefit to switching.
Similarly, he discusses the economic benefits of free toothpicks at restaurants, hot to maximize your enjoyment at an all you can eat buffet, whether "the one" is out there (basically noting that studies indicated that people looking for partner lowered their standards in speed dating if pickings are scarce), utility maximization of wedding registries (which could perhaps be made more efficient from an economic standpoint by just charging for admission), and how to deal with your daughter hitting her kid brother (generate a conversion of all pain and pleasure into financial equivalents, fix a budget of say $750 for mom+brother+sister, spread equally as $250, and then if she punches him (incurring, say, -$20 worth of hurt on her brother, and +$5 worth of sadistic pleasure on herself, then the total budget is reduced by $15, so we equalize by giving each person enough to end up with $245 after the adjustments, i.e., $265 to the brother, $240 for the sister, and $245 for the parent). This is apparently an illustration of Nobel Laureate Gary Becker's "Rotten Kid Theorem".

Some of the tongue-in-cheek obtuseness reminds me a bit of Linderholm's classic "Mathematics Made Difficult", in that it is probably a lot more funny if your know what he's talking about already. Full enjoyment probably requires a fair amount of follow up.

All in all, an entertaining read that can be enjoyed in bite-sized chunks.(less)

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Aug 04, 2011 Guy Grobler rated it 5 of 5 stars · review of another edition

A fantastic book for anyone who enjoys reading Harford and for anyone who wants a book with some economic theory but not to much theory. The book is a collection of letters and responses sent to Harford's column "Dear Undercover Economist" in the FT. The chapters are built according to topic of letter - love life and dating, family life, career and etc. Some of Harford's replies to his writers are hilarious when looking at the question posed to him (especially in the dating and love life section...more

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Dec 20, 2012 David rated it 3 of 5 stars

an interesting look into selected write in questions from the public for Tim's quirky answers such as whether to fake orgasm, whether to get more response by posting own photo on dating sites, whether having an affair is considered as financial options, how to be happy at work, why kids FB friends are more than parents, etc...some of the responses are lame, but some are mostly sarcastic..worth an one day read..

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May 22, 2011 Katie rated it 2 of 5 stars

I usually really enjoy what I refer to as pop-culture economics books.

However, I felt this collection of Q&A falls short of its competition (Freakonomics, Superfreakonomics, anything by Gladwell, etc). The question submissions claim to be legitimate, but to me, they seem ridiculous, almost banal, that I found it difficult to read.

Bottom line: I suggest you skip this one, unless you are a true economics junky.

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Mar 15, 2013 Ajengp rated it 4 of 5 stars · review of another edition

ini buku ekonomi yang paling ringan yang pernah saya baca. Tim memberi teori, memberi contoh, menyarankan, dan menyerukan agar kita 'sedikit pintar' dalam menimbang 'harga' dan Tim berani memberi kalimat enteng untuk sebuah pemikiran mendalam. Apa lagi yang bisa kita harapkan dari sebuah buku ekonomi?

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Apr 28, 2012 Muhammad Fadel rated it 3 of 5 stars

Shelves: business

A good book which gives us insight from Hardford's wide perspective. Harford simply use everyday's life to explain how economics work, and how we see problems, or phenomenon in different way. Recommended for fresh students to get more understanding on the implementation of economics theory.

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Mar 19, 2012 Kara rated it 4 of 5 stars · review of another edition

Shelves: business, non-fiction

If you subscribe to the Financial Times, there's no need to get this book. It's a compilation of Harford's columns from there.

He basically takes serious questions (broadly: how should I raise my children, how can I have a successful relationship, how can I get rich, etc.) and answers them with an economics-based joke. As a former econ major, I thought it was hilarious. A little on the light side, sure, but a good coffee-table book. If you don't enjoy economics (or academic wittiness), don't pick...more

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Jan 26, 2011 Ferdyansyah Putra rated it 4 of 5 stars · review of another edition

bukunya ringan,trus kocak.....cocok banget buat masyarakat awam yang pengen tau ekonomi tuh kayak mana,,,tapi kalo buat anak ekonomi ini tuh isinya kayak mata kuliah pengantar ekonomi pas semester 1 tapi gak ada itung-itungannya.........

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Jul 30, 2010 Amy rated it 3 of 5 stars

Shelves: non-fiction

While entertaining the thing that I really enjoyed about "plain terms" economics books (such as the Undercover Economist and Freakonomics) is the more in-depth explanations than a 3 paragraph column can offer. Close but no cigar.

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Sep 03, 2009 Stephanie Price rated it 5 of 5 stars

I LOVE IT. As someone who holds a graduate degree in econ, to see ideas I toiled to learn applied to items that are actually useful and humorous makes me feel it was somewhat worth it. Plus it is just devastatingly funny!

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Sep 22, 2011 Henri Hämäläinen rated it 3 of 5 stars

have to admit that mr Harford really can explain things easily and entertainingly. Many of thing that he brought up I knew, but still he explained those from an angle that really made it valuable to keep on reading.

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Jul 23, 2011 Paul Childs rated it 4 of 5 stars · review of another edition

Shelves: economics

Nice, quick and fun to read book. Harford's advice is not always helpful but it certainly is interesting. It is amazing the variety of questions that you can find answers for from an economic perspective.

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Nov 09, 2012 Ahmad Almusawi rated it 4 of 5 stars

Answers simple life questions in an economical logic. Fun to read and made me look at things differently. It makes you quantify any matter faces you, in order to take the right decision.

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Aug 26, 2012 Urmish rated it 3 of 5 stars

Have you ever imagined understanding basic theories of economics, finance and human psychology without having to deal with technicalities? Have you ever imagined economics being a cool topic of conversation? Well, most of the world has not. But this book will change the way people look at economics. Tim Harford successfully manages to show how the world moves in the eyes of an economist. What we see as daily routine, habits or just plain luck, they see as a combination of market forces, market s...more

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Oct 30, 2011 Shane rated it 4 of 5 stars

Easy reading, sometimes informative, mostly amusing in the British way. A decent follow-up to the author's book, The Undercover Economist, but not really serious reading.

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Jul 05, 2012 Vince rated it 5 of 5 stars

Quick read. Utterly charming and easy to follow. The author answers readers questions using the framework of economic theory but this is just a front to crack wise.

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Feb 22, 2013 Ihsan Hadi rated it 3 of 5 stars

Buku yang menarik untuk dibaca oleh orang2 yg mendalami ilmu ekonomi atau siapa saja yg peduli terhadap ekonomi khususnya politik ekonomi....

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Jul 26, 2011 Spazfungus rated it 3 of 5 stars

This collection of Q&As is a fun quick read, often restating what is in Harford's (and various other behavioral eonomic authors) other books

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Jun 12, 2011 Sameen Borker rated it 5 of 5 stars · review of another edition

This book is fabulous. It is like you enter a parallel universe. It's great to see how "problems" as we call them can be interpreted in such a pragmatic approach. Great fun to read!

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About Tim Harford

Tim Harford is a member of the Financial Times editorial board. His column, “The Undercover Economist”, which reveals the economic ideas behind everyday experiences, is published in the Financial Times and syndicated around the world. He is also the only economist in the world to run a problem page, “Dear Economist”, in which FT readers’ personal problems are answered tongue-in-cheek with the late...more

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