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What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless
Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."
Nationally recognized communication coach
...moreHardcover, 248 pages
Published
October 1st 2008
by Rutgers University Press
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The author reviews a large number of recent (i.e. past decade or two) examples of crisis communication(s) and what we can learn from them.
I didn't always agree with his analysis but found the book interesting. The chapters are extremely brief, getting right to the gist of what he wants to talk about and making it an easy read for a layman like me, and his recommendations are easy to understand and action-oriented.
If you aren't an expert but the subject of risk communica...more
I didn't always agree with his analysis but found the book interesting. The chapters are extremely brief, getting right to the gist of what he wants to talk about and making it an easy read for a layman like me, and his recommendations are easy to understand and action-oriented.
If you aren't an expert but the subject of risk communica...more
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