22nd out of 36 books — 7 voters
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The World of Goods
When an anthropologist and an economist combine to write a book about consumption it is not a sermon against materialism, nor a moan against consumerism. The World of Goods, in this new edition with a new introduction, bridges a gap between what economists say about the specialized topic called consumption behavior, and what anthropologists know about why people want thing ...more
Paperback, 200 pages
Published October 16th 1996 by Routledge
(first published December 31st 1979)
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Muito mais que falar de "bens", os autores retratam a discussão de sua definição, seu uso e seu surgimento. Incrível o capítulo nomeado "Tecnologia do Consumo". Ele fornece um pano-de-fundo teórico sobre o marketing e o desenvolvimento de marcas a partir das medidas que criaram nos usuários - ou que os usuários criaram no mercado, fica a discussão.