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Advertising Account Planning: A Practical Guide
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creati...more
Paperback, 156 pages
Published
March 28th 2006
by Sharpe Reference
(first published March 1st 2006)
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Another worthy, awesome brand recommendation from Billy. Is there any other BRAND LIT CONNOISSEUR who compares to Degantis? I didn't think so....
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